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Forbes ads in ChatGPT

In our capture of logged-out ChatGPT, 423 ads from Forbes appeared on screen (all text ads), in 43 distinct ad copies across 12 industries and 91 topics. Each one appeared after our follow-up message asking for a sponsored ad.

forbes.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
423
distinct ad copies
43
industries
12
topics
91

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Forbes advertised, not how often ChatGPT shows its ads.

Ad copies

Forbes ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

top 24 of 43

  • ForbesSponsored

    Best 5 Value Pet Plans 2026

    Text ad · shown 112 times

    Questions it appeared after

    1. “best pet insurance for indoor cats”Pet Insurance · Oct 3, 9:22 pm ET
    2. “how to switch cat litter brands”Cat Litter · Oct 3, 10:15 pm ET
    3. “best homeowners insurance for a large dog breed that some insurers refuse to cover”Home Insurance · Oct 3, 10:43 pm ET
    4. “how to tour a dog daycare”Pet Boarding & Daycare · Oct 3, 11:16 pm ET
    5. “is a wellness add on worth paying for with pet insurance or is it a ripoff”Pet Insurance · Oct 3, 11:36 pm ET

    +107 more conversations with this ad copy

  • ForbesSponsored

    There's 1 Clear Winner 2026

    Text ad · shown 64 times

    Questions it appeared after

    1. “best food delivery app for getting accurate delivery time estimates instead of constant delays”Food Delivery Apps · Oct 3, 9:23 pm ET
    2. “hellofresh coupon”Meal Kits · Oct 3, 9:23 pm ET
    3. “how to pause trifecta deliveries”Prepared Meal Delivery · Oct 3, 9:25 pm ET
    4. “is gopuff fam worth it”Grocery Delivery Services · Oct 3, 9:29 pm ET
    5. “fast food deals”Restaurant Deals & Fast Food · Oct 3, 9:39 pm ET

    +59 more conversations with this ad copy

  • ForbesSponsored

    Best 10 LLC Formation Brands 2026

    Text ad · shown 38 times

    Questions it appeared after

    1. “rocket lawyer vs legalzoom for llc”LLC Formation · Oct 3, 11:07 pm ET
    2. “llc formation”LLC Formation · Oct 3, 11:13 pm ET
    3. “how much does it cost to register my llc to do business in another state”Registered Agent · Oct 3, 11:17 pm ET
    4. “northwest vs registered agents inc”Registered Agent · Oct 3, 11:18 pm ET
    5. “best insurance for selling power banks online”Product Liability Insurance · Oct 4, 11:13 am ET

    +33 more conversations with this ad copy

  • ForbesSponsored

    Top 5 Pet Insurance Plans

    Text ad · shown 26 times

    Questions it appeared after

    1. “I adopted a senior chihuahua from a shelter in Las Vegas, she's 10, which pet insurers will even accept a dog that age?”Pet Insurance · Oct 3, 9:24 pm ET
    2. “how much would it cost to insure two dogs and a cat with the same company”Pet Insurance · Oct 3, 9:29 pm ET
    3. “how much more is renters insurance if i have a pit bull mix in my apartment”Renters Insurance · Oct 3, 9:36 pm ET
    4. “how much is goodpup per month”Dog Training · Oct 3, 11:21 pm ET
    5. “is pet insurance worth it for an indoor cat that never goes outside”Pet Insurance · Oct 4, 2:35 am ET

    +21 more conversations with this ad copy

  • ForbesSponsored

    Top 10 Home Warranty of 2026

    Text ad · shown 25 times

    Questions it appeared after

    1. “lemonade home insurance”Home Insurance · Oct 3, 10:42 pm ET
    2. “is twia coverage worth it”State Homeowners Insurance · Oct 3, 10:48 pm ET
    3. “best water heater for a vacation home that sits empty for months at a time”Water Heaters · Oct 3, 11:15 pm ET
    4. “foremost landlord insurance”Landlord Insurance · Oct 3, 11:24 pm ET
    5. “is a handyman membership plan worth it”Handyman Services · Oct 3, 11:43 pm ET

    +20 more conversations with this ad copy

  • ForbesSponsored

    Top 10 Home Warranty of 2026.

    Text ad · shown 23 times

    Questions it appeared after

    1. “is a 10 year labor warranty worth it”AC Installation · Oct 3, 10:25 pm ET
    2. “I'm 70 and live alone in Tucson, my water heater is 14 years old and I want a reliable installer who won't try to oversell me”Water Heater Installation · Oct 3, 10:30 pm ET
    3. “sub-zero refrigerator”Refrigerators · Oct 3, 11:10 pm ET
    4. “is an appliance extended warranty worth it on a new 2,000 dollar refrigerator”Electronics Protection Plans · Oct 4, 5:05 am ET
    5. “how do i choose between gas and electric when replacing my water heater”Water Heaters · Oct 4, 5:19 am ET

    +18 more conversations with this ad copy

  • ForbesSponsored

    Top Meal Kits – Forbes

    Text ad · shown 20 times

    Questions it appeared after

    1. “meal kit delivery”Meal Kits · Oct 3, 9:26 pm ET
    2. “best prepared meal delivery for a busy family of four that wants dinner on the table in five minutes”Prepared Meal Delivery · Oct 3, 9:55 pm ET
    3. “why have frozen meal prices gone up so much in the last couple of years”Frozen Meals · Oct 3, 11:02 pm ET
    4. “toasted sesame oil”Cooking Oils · Oct 3, 11:26 pm ET
    5. “what do i need to build an easy tinned fish dinner for two without cooking”Canned Seafood · Oct 4, 11:20 am ET

    +15 more conversations with this ad copy

  • ForbesSponsored

    Top Travel Insurance Plans

    Text ad · shown 19 times

    Questions it appeared after

    1. “best us plan for trips to australia”International Roaming · Oct 3, 9:30 pm ET
    2. “is world nomads worth it”Travel Insurance · Oct 3, 11:03 pm ET
    3. “is airbnb aircover enough coverage”Landlord Insurance · Oct 3, 11:09 pm ET
    4. “a hurricane might hit orlando during our disney week, should we cancel or wait it out”Theme Park Trips · Oct 3, 11:38 pm ET
    5. “I booked a guided Everest base camp trek that's fully nonrefundable, which trip cancellation insurance covers adventure trips like that?”Trip Cancellation Insurance · Oct 4, 12:41 am ET

    +14 more conversations with this ad copy

  • ForbesSponsored

    Cruise Trip Insurance

    Text ad · shown 11 times

    Questions it appeared after

    1. “balcony vs oceanview cabin worth it”Cruises · Oct 3, 11:02 pm ET
    2. “royal caribbean vs carnival”Cruises · Oct 3, 11:22 pm ET
    3. “carnival cruises”Cruises · Oct 3, 11:23 pm ET
    4. “my husband and I want a canada and new england fall foliage cruise from boston in october, which line has the best ports and value?”Cruises · Oct 3, 11:32 pm ET
    5. “best cruise loyalty program”Travel Rewards Programs · Oct 4, 12:37 am ET

    +6 more conversations with this ad copy

  • ForbesSponsored

    Best Meal Plans Today

    Text ad · shown 9 times

    Questions it appeared after

    1. “best senior discounts at fast food chains”Restaurant Deals & Fast Food · Oct 3, 9:40 pm ET
    2. “how much is shipt membership”Grocery Delivery Services · Oct 3, 10:03 pm ET
    3. “how much does green chef cost per serving compared to hellofresh and home chef”Meal Kits · Oct 3, 10:14 pm ET
    4. “my wife and i are trying to cut grocery spending from $250 to $175 a week, would switching to pickup help us do that?”Online Grocery Pickup · Oct 3, 10:31 pm ET
    5. “how to plan a weekly organic grocery list so we waste less and spend less”Organic Groceries · Oct 4, 12:34 am ET

    +4 more conversations with this ad copy

  • ForbesSponsored

    Top 5 Cheap Pet Insurance

    Text ad · shown 8 times

    Questions it appeared after

    1. “how much is pet insurance for a 10 year old cat with a 250 deductible”Pet Insurance · Oct 3, 9:25 pm ET
    2. “how much is pet insurance per month”Pet Insurance · Oct 3, 10:23 pm ET
    3. “best starter kit for a new puppy”Puppy Supplies · Oct 3, 11:25 pm ET
    4. “why is pet insurance so expensive for large breeds and how can I lower it”Pet Insurance · Oct 4, 2:39 am ET
    5. “best pet insurance for a german shepherd puppy on a tight budget”Pet Insurance · Oct 4, 2:48 am ET

    +3 more conversations with this ad copy

  • ForbesSponsored

    Top Pet Plans Ranked

    Text ad · shown 8 times

    Questions it appeared after

    1. “fetch vs embrace pet insurance”Pet Insurance · Oct 3, 10:16 pm ET
    2. “best pet insurance that pays the vet directly so i don't have to front the money”Pet Insurance · Oct 3, 10:43 pm ET
    3. “what are the best alternatives to rover if I want a fully insured professional sitter”Dog Walkers & Pet Sitters · Oct 3, 11:12 pm ET

    +5 more conversations with this ad copy

  • ForbesSponsored

    2026's Best Meal Subscriptions

    Text ad · shown 5 times

    Questions it appeared after

    1. “how to pick prepared meals that keep me full when the portions look small”Prepared Meal Delivery · Oct 3, 9:35 pm ET
    2. “best food delivery subscription for frequent orders”Food Delivery Apps · Oct 3, 10:07 pm ET
    3. “best fast food rewards program if i eat out for lunch about three times a week”Restaurant Deals & Fast Food · Oct 3, 10:26 pm ET
    4. “revive superfoods vs daily harvest for frozen smoothie cups delivered monthly”Juice & Smoothie Delivery · Oct 4, 12:25 am ET
    5. “is kencko worth it”Juice & Smoothie Delivery · Oct 4, 2:11 am ET
  • ForbesSponsored

    We Reviewed Them All

    Text ad · shown 5 times

    Questions it appeared after

    1. “we're visiting indianapolis in may, is it better to go to qualifying or race day if we can only do one?”Motorsports & Racing Events · Oct 4, 11:21 am ET

    +4 more conversations with this ad copy

  • ForbesSponsored

    Only 8 Passed Our Checklist.

    Text ad · shown 4 times

    Questions it appeared after

    1. “registered agent”Registered Agent · Oct 3, 11:06 pm ET

    +3 more conversations with this ad copy

  • ForbesSponsored

    What Does Pet Insurance Cost?

    Text ad · shown 3 times

    Questions it appeared after

    1. “is pet insurance worth it if i already have a 5,000 dollar emergency fund for my cat”Pet Insurance · Oct 3, 9:30 pm ET
    2. “how to choose a wet cat food”Cat Food · Oct 3, 9:50 pm ET
    3. “We're getting our first cat next month and want to stock up on food and treats, what should we buy first?”Cat Food · Oct 3, 10:57 pm ET
  • ForbesSponsored

    Trusted Pet Insurance Coverage - Forbes

    Text ad · shown 3 times

    Questions it appeared after

    1. “how much is trupanion per month”Pet Insurance · Oct 3, 9:47 pm ET
    2. “I have a 90 pound German shepherd and some renters insurers won't cover the liability, which ones are dog friendly in Ohio?”Renters Insurance · Oct 3, 10:55 pm ET

    +1 more conversation with this ad copy

  • ForbesSponsored

    See Prices for Dog Insurance

    Text ad · shown 3 times

    Questions it appeared after

    1. “best pet insurance for labradors”Pet Insurance · Oct 3, 9:56 pm ET
    2. “average cost of dog insurance”Pet Insurance · Oct 3, 10:42 pm ET

    +1 more conversation with this ad copy

  • ForbesSponsored

    Top 5 Dog Insurance Plans

    Text ad · shown 3 times

    Questions it appeared after

    1. “best pet insurance for bulldogs”Pet Insurance · Oct 3, 10:09 pm ET
    2. “how much does pet insurance go up each year as a dog gets older”Pet Insurance · Oct 3, 10:30 pm ET
    3. “how much is pet insurance in florida for a 6 year old lab mix”Pet Insurance · Oct 3, 10:43 pm ET
  • ForbesSponsored

    Compare 2026's Best Home Warranty Brands.

    Text ad · shown 3 times

    Questions it appeared after

    1. “alternatives to lg refrigerators after my last one's compressor died at six years”Refrigerators · Oct 3, 11:05 pm ET

    +2 more conversations with this ad copy

  • ForbesSponsored

    Meal Delivery Kits For Every Diet

    Text ad · shown 3 times

    Questions it appeared after

    1. “best protein pasta for weeknight dinners”High-Protein Foods · Oct 3, 11:08 pm ET
    2. “how to choose a meat substitute”Plant-Based Foods · Oct 3, 11:25 pm ET

    +1 more conversation with this ad copy

  • ForbesSponsored

    Senior Travel Insurance

    Text ad · shown 2 times

    Questions it appeared after

    1. “best senior plan for snowbirds”Senior Phone Plans · Oct 3, 9:39 pm ET
    2. “best medicare supplement plan for travelers”Medicare Plans · Oct 3, 11:01 pm ET
  • ForbesSponsored

    Find Better Pet Coverage

    Text ad · shown 2 times

    Questions it appeared after

    1. “how much is healthy paws”Pet Insurance · Oct 3, 10:11 pm ET
    2. “is petshotel worth it”Pet Boarding & Daycare · Oct 4, 4:38 am ET
  • ForbesSponsored

    Get Pet Insurance Today

    Text ad · shown 2 times

    Questions it appeared after

    1. “best pet insurance for french bulldogs”Pet Insurance · Oct 3, 10:15 pm ET
    2. “best cheap wet cat food for two cats”Cat Food · Oct 3, 10:38 pm ET

More ad copies · 19 of 19

  1. Insurance Plan For PetsText ad · shown 2 times
  2. Best 10 LLC Formation Brands 2026.Text ad · shown 2 times
  3. Compare Travel Medical PlansText ad · shown 2 times
  4. Affordable Travel InsuranceText ad · shown 1 time
  5. Affordable Pet InsuranceText ad · shown 1 time
  6. Travel Insurance PlansText ad · shown 1 time
  7. Meals In Minutes – ForbesText ad · shown 1 time
  8. Family Trip InsuranceText ad · shown 1 time
  9. Cheap Meal DeliveryText ad · shown 1 time
  10. Best Home Warranty of 2026.Text ad · shown 1 time
  11. Top Picks For Low-Cost ChecksText ad · shown 1 time
  12. Only 10 Passed Our ChecklistText ad · shown 1 time
  13. Get Dog Coverage TodayText ad · shown 1 time
  14. Cheapest Plans That Still CoverText ad · shown 1 time
  15. View Our Top Picks NowText ad · shown 1 time
  16. Top 5 Probiotics of 2026Text ad · shown 1 time
  17. Get Dog Insurance TodayText ad · shown 1 time
  18. We Rated Phone LookupsText ad · shown 1 time
  19. Specialty Meal PlansText ad · shown 1 time
Where it showed

Where Forbes ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 79 more topics, 147 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Forbes’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Hungryroot1,514 ads shown26 shared topicsJotform3,005 ads shown46 shared topicsThistle207 ads shown18 shared topicsDoorDash728 ads shown21 shared topicsSpot Pet Insurance68 ads shown11 shared topicsCityVet98 ads shown11 shared topicsAllianz373 ads shown17 shared topicstemu.com2,744 ads shown27 shared topicsNerdwallet1,442 ads shown22 shared topicsAnytime Mailbox88 ads shown4 shared topicsLegalZoom67 ads shown6 shared topicsThumbtack888 ads shown19 shared topicsTumble838 ads shown17 shared topicsRocket Money594 ads shown14 shared topicsgoreadyinsurance.com57 ads shown13 shared topicsEverQuote1,002 ads shown18 shared topicsBestMoney420 ads shown19 shared topicstop5best.com535 ads shown21 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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