Home Improvement & Appliances ads in ChatGPT
Ads shown in ChatGPT conversations about home improvement & appliances topics. Across 6,169 conversations in 68 sub-niches, ChatGPT showed 5,731 ads from 689 advertisers after the follow-up message. Most often shown: temu.com, Thumbtack and Home Depot.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Top advertisers in Home Improvement & Appliances
top 30 of 689Share of the industry’s shown ads, across all its sub-niches.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | temu.com | 364 | 6.4% |
| 2 | Thumbtack | 288 | 5.0% |
| 3 | Home Depot | 256 | 4.5% |
| 4 | SupplyHouse.com | 238 | 4.2% |
| 5 | DK Hardware | 203 | 3.5% |
| 6 | Angi | 175 | 3.1% |
| 7 | MRCOOL | 150 | 2.6% |
| 8 | Lowe's | 131 | 2.3% |
| 9 | SHOPAPPLIANCES.COM | 104 | 1.8% |
| 10 | SimpliSafe | 98 | 1.7% |
| 11 | shopsunseekertech.com | 91 | 1.6% |
| 12 | Wayfair | 88 | 1.5% |
| 13 | Empire Today | 78 | 1.4% |
| 14 | Victory Range Hoods | 71 | 1.2% |
| 15 | top5best.com | 70 | 1.2% |
| 16 | Clopay | 55 | 1.0% |
| 17 | Credible | 55 | 1.0% |
| 18 | Deckorators | 55 | 1.0% |
| 19 | Cambridge Casual | 47 | 0.8% |
| 20 | HVACDirect.com | 47 | 0.8% |
| 21 | Tool Nut | 47 | 0.8% |
| 22 | towuniverse.com | 47 | 0.8% |
| 23 | PERGOLUX | 42 | 0.7% |
| 24 | renewalbyandersenwindowsanddoors.com | 42 | 0.7% |
| 25 | Boldr | 41 | 0.7% |
| 26 | Harbor Freight | 37 | 0.6% |
| 27 | HVAC.com | 37 | 0.6% |
| 28 | Cloud Water Filter | 34 | 0.6% |
| 29 | iLumber | 33 | 0.6% |
| 30 | Woodpeckers | 31 | 0.5% |
659 more advertisers shared the other 2,649 shown ads.
27 shown product ads (0.5%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 3,967 | 69.2% |
| Shopping ad (product name and price) | 1,764 | 30.8% |
Shopping ads include 13 ads that our export labels as text ads but that showed only a price where a headline would be.
Home Improvement & Appliances sub-niches
68 sub-nichesEvery sub-niche in our capture, by ads shown. The 41 with at least 50 shown ads have their own page.
| Sub-niche | Ads shown |
|---|---|
| Flooring | 157 |
| Washers & Dryers | 153 |
| Interior Paint | 148 |
| Mini-Split ACs | 146 |
| Cordless Power Tools | 145 |
| Kitchen Cabinets & Countertops | 145 |
| Dishwashers | 144 |
| Smart Locks | 144 |
| Windows & Doors | 144 |
| Exterior Paint & Stains | 143 |
| Grills & Smokers | 142 |
| Window AC Units | 142 |
| Garage Door Openers | 141 |
| Generators | 141 |
| Drills & Impact Drivers | 140 |
| Refrigerators | 140 |
| Decking | 139 |
| Faucets & Sinks | 137 |
| Saws | 137 |
| Leaf Blowers & String Trimmers | 135 |
| Fencing | 134 |
| Water Softeners & Filters | 134 |
| Weed Killer & Lawn Fertilizer | 134 |
| Insulation | 133 |
| Hand Tools | 130 |
| Roofing Materials | 130 |
| Tool Storage | 130 |
| Lawn Mowers | 128 |
| Pressure Washers | 128 |
| DIY Home Security | 127 |
| Microwaves | 126 |
| Space Heaters | 126 |
| Ranges & Ovens | 125 |
| Snow Blowers | 125 |
| Toilets | 125 |
| Dehumidifiers | 124 |
| Sheds & Outdoor Storage | 123 |
| Ladders | 121 |
| Lighting Fixtures | 121 |
| Water Heaters | 121 |
| Gutters & Downspouts | 117 |
| Pool & Spa Equipment | 17 |
| Woodworking Machines | 15 |
| Interior Doors | 13 |
| Sump & Well Pumps | 12 |
| Bathtubs & Showers | 11 |
| Siding | 10 |
| Appliance Repair Parts | 9 |
| Lumber & Building Materials | 9 |
| Tool & Equipment Rental | 9 |
| Garage Flooring | 8 |
| Home Ventilation Fans | 8 |
| HVAC Air Filters | 8 |
| Smoke & CO Detectors | 8 |
| Bathroom Vanities | 7 |
| Water Leak Detection | 7 |
| Pavers & Concrete Supplies | 6 |
| Snow Shovels & Ice Melt | 6 |
| Air Compressors & Pneumatic Tools | 5 |
| Fireplaces & Stoves | 5 |
| Pergolas, Gazebos & Awnings | 5 |
| Welding Equipment | 5 |
| Wood Finishes & Interior Stains | 5 |
| Door & Cabinet Hardware | 4 |
| Fire Pits & Patio Heaters | 4 |
| Kitchen Appliance Packages | 4 |
| Lawn Irrigation & Sprinklers | 4 |
| Pest Control Products | 2 |
Share by question type
How the conversations were asked, and each kind’s share of the industry’s shown ads.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 1,216 | 21.2% |
| Price | 918 | 16.0% |
| Fix or choose | 669 | 11.7% |
| Long scenario | 862 | 15.0% |
| Comparison | 900 | 15.7% |
| Worth it | 585 | 10.2% |
| Short search | 581 | 10.1% |
Example Home Improvement & Appliances ads
12 adsThe most frequent distinct ads, one per advertiser.
- MRCOOLText ad
MRCOOL DIY Mini Split
Shown 116 times
- DK HardwareText ad
Shop DK Hardware For All Your Hardware Needs
Shown 109 times
- shopsunseekertech.comText ad
Sunseeker Robotics
X5 Wireless AI Robot Lawn Mower | 0.5 Acre AWD
Shown 91 times
- Victory Range HoodsText ad
Performance meets Luxury
Shown 63 times
- ThumbtackText ad
For everything home could be.
Shown 48 times
- AngiText ad
Fence Installation Pros
Shown 46 times
- BoldrText ad
Energy saving space heater
Shown 40 times
- Tool NutText ad
Festool Tools For Sale Online
Shown 37 times
- Cloud Water FilterText ad
The Best RO System of 2026
Shown 33 times
- SimpliSafeText ad
#1 Rated Home Security
Shown 29 times
- HVACDirect.comText ad
Shop Heat Pump Systems
Shown 28 times
- SupplyHouse.comShopping ad
Generac 7261 24kW Aluminum Air-Cooled Home Standby Generator, 7261 | SupplyHouse.com
$7,018.33
Shown 27 times
Example conversations
8 examplesIn a conversation that began “how much does a microwave drawer cost installed in a kitchen island”, after the follow-up message, ChatGPT showed an ad from DNB Renovation.
Text ad: “End-to-End Kitchen Renovation”
Price question · Oct 3, 22:59 ET
In a conversation that began “calcium magnesium acetate vs regular ice melt for protecting expensive natural stone steps”, after the follow-up message, ChatGPT showed an ad from Fortress Foundation Solutions.
Text ad: “Concrete Repair Company”
Comparison question · Oct 4, 11:14 ET
In a conversation that began “best utility knife for drywall”, after the follow-up message, ChatGPT showed an ad from Tekto knives.
Text ad: “Tekto Knives for Everyday Carry”
Best for question · Oct 3, 22:24 ET
In a conversation that began “how much does a decent set of masonry and wood drill bits cost”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: 7pcs Upgraded Serrated Masonry Drill Bit Set - Concrete Drill Bit Assortment For Tile, Glass, Metal, Brick, Ceramic… · $5.44
Price question · Oct 3, 21:25 ET
In a conversation that began “are tekton tools worth it”, after the follow-up message, ChatGPT showed an ad from Harbor Freight.
Text ad: “ICON 54-Piece Socket Set”
Worth it question · Oct 3, 22:33 ET
In a conversation that began “how to calibrate a miter saw”, after the follow-up message, ChatGPT showed an ad from fbsteelsupply.com.
Text ad: “Square Tubing & More”
Fix or choose question · Oct 3, 22:21 ET
In a conversation that began “mosquito dunks”, after the follow-up message, ChatGPT showed an ad from farmvet.com.
Shopping ad: Mosquito Halt- 1Gal · $79.99
Short search question · Oct 4, 11:21 ET
In a conversation that began “where to place security cameras outside”, after the follow-up message, ChatGPT showed an ad from Pro-Vigil.
Text ad: “Video Monitoring Service”
Fix or choose question · Oct 4, 02:17 ET
Other industries
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
How does your brand show up in ChatGPT and AI search?
We look at the answers and ads shown for your category and where your brand appears in them.