Advertiser

Saks Fifth Avenue ads in ChatGPT

In our capture of logged-out ChatGPT, 407 ads from Saks Fifth Avenue appeared on screen (147 text and 260 shopping ads), in 209 distinct ad copies across 9 industries and 81 topics. Each one appeared after our follow-up message asking for a sponsored ad.

saksfifthavenue.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
407
distinct ad copies
209
industries
9
topics
81

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Saks Fifth Avenue advertised, not how often ChatGPT shows its ads.

Ad copies

Saks Fifth Avenue ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

top 24 of 209

  • Saks Fifth AvenueSponsored

    Top Luxury Beauty Items

    Text ad · shown 31 times

    Questions it appeared after

    1. “cheapest way to try niche perfumes before committing to a full bottle”Women's Perfume · Oct 4, 2:20 am ET
    2. “are drugstore dupes worth it or do luxury products actually perform better”Drugstore Luxury Dupes · Oct 4, 4:57 am ET
    3. “best long lasting perfume for women that i can smell on myself all day at the office”Women's Perfume · Oct 4, 5:07 am ET

    +28 more conversations with this ad copy

  • Saks Fifth AvenueSponsored

    Find Best-Selling Beauty

    Text ad · shown 24 times

    Questions it appeared after

    1. “best foundation for men”Foundation · Oct 4, 2:36 am ET
    2. “best foundation for dry mature skin that doesn't settle into fine lines or look cakey”Foundation · Oct 4, 4:54 am ET

    +22 more conversations with this ad copy

  • Saks Fifth AvenueSponsored

    Men's Designer Styles

    Text ad · shown 13 times

    Questions it appeared after

    1. “how much are vilebrequin swim trunks”Swimwear · Oct 4, 2:08 am ET
    2. “how should a leather jacket fit”Leather Jackets · Oct 4, 11:13 am ET
    3. “todd snyder vs alex mill sweaters”Sweaters and Knitwear · Oct 4, 11:13 am ET
    4. “drakes vs charvet ties”Ties and Men's Accessories · Oct 4, 11:18 am ET
    5. “what to wear for a golf outing with clients so I don't overdress or underdress”Golf Apparel and Shoes · Oct 4, 11:19 am ET

    +8 more conversations with this ad copy

  • Saks Fifth AvenueSponsored

    Men's Luxury Apparel

    Text ad · shown 11 times

    Our export holds no question text for these conversations.

  • Saks Fifth AvenueSponsored

    Designer Fashion Finds

    Text ad · shown 9 times

    Questions it appeared after

    1. “I'm 6'0 and most dresses look too short on me, which brands make dresses for tall women?”Dresses · Oct 4, 2:31 am ET

    +8 more conversations with this ad copy

  • Saks Fifth AvenueSponsored

    Men's Designer Apparel

    Text ad · shown 9 times

    Questions it appeared after

    1. “reigning champ vs american giant”Hoodies and Sweatshirts · Oct 4, 11:16 am ET
    2. “kith clothing sale this week”Streetwear · Oct 4, 11:17 am ET

    +7 more conversations with this ad copy

  • Saks Fifth AvenueSponsored

    Luxury Shoe Styles

    Text ad · shown 6 times

    Questions it appeared after

    1. “best platform sneakers for short women”Sneakers · Oct 3, 10:54 pm ET
    2. “best block heels for walking”Dress Shoes · Oct 3, 11:11 pm ET

    +4 more conversations with this ad copy

  • Saks Fifth AvenueSponsored

    Ever Icon Eyeshadow Palette

    $61.20

    Shopping ad · shown 6 times

    Questions it appeared after

    1. “mini eyeshadow palette”Eyeshadow Palettes · Oct 3, 10:57 pm ET
    2. “smokey eye palette”Eyeshadow Palettes · Oct 3, 11:07 pm ET
    3. “I'm going to a black tie wedding and want a glamorous smokey eye that lasts, which palette should I use?”Eyeshadow Palettes · Oct 3, 11:25 pm ET

    +3 more conversations with this ad copy

  • Saks Fifth AvenueSponsored

    Iconic Beauty Brands

    Text ad · shown 6 times

    Questions it appeared after

    1. “how to find a signature scent for men”Men's Cologne · Oct 4, 4:52 am ET

    +5 more conversations with this ad copy

  • Saks Fifth AvenueSponsored

    Slim Single Billfold Leather Bifold Wallet

    $195

    Shopping ad · shown 5 times

    Questions it appeared after

    1. “buffway vs ridge, is the cheap one good enough”Wallets · Oct 4, 3:23 am ET

    +4 more conversations with this ad copy

  • Saks Fifth AvenueSponsored

    Just Skin Tinted Moisturizer Sunscreen SPF 15

    $61.20

    Shopping ad · shown 4 times

    Questions it appeared after

    1. “My skin is very fair and freckles easily, I want a mineral sunscreen that isn't chalky and works under makeup”Sunscreen · Oct 3, 9:33 pm ET
    2. “tower 28 sunnydays vs saie sunvisor for oily skin that still wants a glow”Sunscreen · Oct 3, 9:38 pm ET
    3. “tinted sunscreen”Sunscreen · Oct 3, 9:59 pm ET
    4. “best sunscreen for wearing under a full face of makeup at an outdoor wedding”Sunscreen · Oct 3, 10:55 pm ET
  • Saks Fifth AvenueSponsored

    Urban Environment Oil-Free Sunscreen SPF 42

    $44.20

    Shopping ad · shown 4 times

    Questions it appeared after

    1. “why does sunscreen make my face greasy”Sunscreen · Oct 3, 9:46 pm ET
    2. “best sunscreen for men who hate greasy feel”Sunscreen · Oct 3, 10:10 pm ET
    3. “coola vs supergoop face sunscreen”Sunscreen · Oct 3, 10:40 pm ET
    4. “best lightweight sunscreen for humid new orleans summers that won't feel like a layer of grease”Sunscreen · Oct 3, 10:54 pm ET
  • Saks Fifth AvenueSponsored

    Gentle Vitamin C Serum

    $106.25

    Shopping ad · shown 4 times

    Questions it appeared after

    1. “drunk elephant c firma cost”Face Serums · Oct 3, 10:12 pm ET
    2. “can i use niacinamide and vitamin c together”Face Serums · Oct 3, 10:46 pm ET
    3. “can i use a glycolic toner and vitamin c serum in the same routine or is that too much”Toners · Oct 3, 10:52 pm ET
    4. “my vitamin c serum smells like hot dogs, is it still okay to use or should i toss it”Face Serums · Oct 3, 10:52 pm ET
  • Saks Fifth AvenueSponsored

    The Luxury Shoe Edit

    Text ad · shown 4 times

    Questions it appeared after

    1. “I love the look of chunky dad sneakers but I'm 5'2 and worry they'll look huge on me, any suggestions?”Sneakers · Oct 3, 10:54 pm ET

    +3 more conversations with this ad copy

  • Saks Fifth AvenueSponsored

    Soft Matte Complete Concealer

    $30.60

    Shopping ad · shown 4 times

    Questions it appeared after

    1. “why is cle de peau concealer so expensive and is it really better than drugstore ones”Concealer · Oct 3, 11:04 pm ET
    2. “too faced born this way vs shape tape”Concealer · Oct 3, 11:20 pm ET
    3. “I'm on a budget and want a drugstore concealer that rivals Tarte Shape Tape, what should I buy?”Concealer · Oct 3, 11:28 pm ET
    4. “best concealer for dark skin”Concealer · Oct 3, 11:30 pm ET
  • Saks Fifth AvenueSponsored

    Leather MagSafe Wallet

    $52.26

    Shopping ad · shown 4 times

    Questions it appeared after

    1. “I want a vegan wallet that looks like leather and lasts, which brands are good?”Wallets · Oct 4, 3:12 am ET

    +3 more conversations with this ad copy

  • Saks Fifth AvenueSponsored

    Designer Fashion for Him

    Text ad · shown 4 times

    Questions it appeared after

    1. “should I wear a suit or blazer and chinos to a rustic wedding”Wedding Guest Outfits · Oct 4, 2:36 am ET
    2. “is a tuxedo or a velvet dinner jacket better for a new years eve black tie party”Party and Event Outfits · Oct 4, 11:17 am ET

    +2 more conversations with this ad copy

  • Saks Fifth AvenueSponsored

    Best-Selling Skincare

    Text ad · shown 4 times

    Our export holds no question text for these conversations.

  • Saks Fifth AvenueSponsored

    Luxury Designer Shoes

    Text ad · shown 3 times

    Questions it appeared after

    1. “are ugg boots worth the money”Winter Boots · Oct 3, 9:37 pm ET

    +2 more conversations with this ad copy

  • Saks Fifth AvenueSponsored

    Niacinamide Concentrate

    $63.75

    Shopping ad · shown 3 times

    Questions it appeared after

    1. “best niacinamide serum for oily skin”Face Serums · Oct 3, 9:43 pm ET
    2. “the ordinary niacinamide”Face Serums · Oct 3, 9:43 pm ET
    3. “how much is the ordinary niacinamide”Face Serums · Oct 3, 9:59 pm ET
  • Saks Fifth AvenueSponsored

    Cellcosmet Gentle Purifying Cleanser

    $109.65

    Shopping ad · shown 3 times

    Questions it appeared after

    1. “face wash”Face Cleansers · Oct 3, 9:45 pm ET
    2. “is drunk elephant beste worth it”Face Cleansers · Oct 3, 10:40 pm ET
    3. “first aid beauty pure skin cleanser vs philosophy purity made simple for normal skin”Face Cleansers · Oct 3, 10:45 pm ET
  • Saks Fifth AvenueSponsored

    Barnes Leather Low-Top Sneakers

    $395

    Shopping ad · shown 3 times

    Questions it appeared after

    1. “are leather sneakers worth the extra cost compared to canvas ones”Sneakers · Oct 3, 9:53 pm ET
    2. “best leather sneakers for fall”Sneakers · Oct 3, 10:32 pm ET
    3. “best sneakers for a 50 year old man who wants to look current but not try hard”Sneakers · Oct 3, 10:32 pm ET
  • Saks Fifth AvenueSponsored

    LUNA™ Mini 2

    $118.15

    Shopping ad · shown 3 times

    Questions it appeared after

    1. “is a foreo luna worth it for a guy with oily skin and big pores”Face Cleansers · Oct 3, 9:56 pm ET
    2. “foreo luna 4 vs foreo luna mini”Face Cleansers · Oct 3, 10:24 pm ET
    3. “is a cleansing brush worth it”Face Cleansers · Oct 3, 10:52 pm ET
  • Saks Fifth AvenueSponsored

    Unisex Core Icon Glance Snow Boots

    $285

    Shopping ad · shown 3 times

    Questions it appeared after

    1. “best winter boots for a holiday trip to see the northern lights in Finland”Winter Boots · Oct 3, 9:59 pm ET
    2. “sorel vs ugg winter boots”Winter Boots · Oct 3, 10:24 pm ET
    3. “I'm a college student in Minnesota on a tight budget, what affordable winter boots will survive the walk to class?”Winter Boots · Oct 3, 10:34 pm ET

More ad copies · 60 of 185

  1. Perfect Cleansing Oil$33.15 · Shopping ad · shown 3 times
  2. Le Fluide UV Invisible Sunscreen SPF 50$52.70 · Shopping ad · shown 3 times
  3. Cozychic Slippers$68 · Shopping ad · shown 3 times
  4. Jalena Low Heel Sandals$198 · Shopping ad · shown 3 times
  5. Pocket Belt Bag$340 · Shopping ad · shown 3 times
  6. RFID-Blocking Slim Bi-Fold Leather Wallet$120 · Shopping ad · shown 3 times
  7. Most-Wanted Designer BagsText ad · shown 3 times
  8. Baccarat Rouge 540 Eau de Parfum$607.75 · Shopping ad · shown 3 times
  9. Ultimate Sun Protector Lotion SPF 60+$44.20 · Shopping ad · shown 2 times
  10. Sunscreen SPF 50+$114.75 · Shopping ad · shown 2 times
  11. Hydrating Face Mist$85 · Shopping ad · shown 2 times
  12. Hydrogel Moisturizer Hyaluronic Acid Water Cream$165.75 · Shopping ad · shown 2 times
  13. The Bio-Tech Emulsion Moisturizer$331.50 · Shopping ad · shown 2 times
  14. Super-Star Suede Sneakers$575 · Shopping ad · shown 2 times
  15. Esplar Stitched Logo Leather Low-Top Sneakers$150 · Shopping ad · shown 2 times
  16. adidas x Wales Bonner Gazelle Snake Low-Top Sneakers$220 · Shopping ad · shown 2 times
  17. Even Skin® Clarifying & Correcting Toner$59.50 · Shopping ad · shown 2 times
  18. Achilles Premium Leather Low-Top Sneakers$505 · Shopping ad · shown 2 times
  19. Micellar Cleansing Water$64.60 · Shopping ad · shown 2 times
  20. The Retinol Serum$380 · Shopping ad · shown 2 times
  21. Light Reflecting™ Makeup Setting Mist$32.30 · Shopping ad · shown 2 times
  22. High Volume Mascara$30.60 · Shopping ad · shown 2 times
  23. Double Wear Stay In Place Flawless Wear Concealer$32 · Shopping ad · shown 2 times
  24. The Hair Repair 4-Piece Bond Maintenance Treatment Set - $90 Value$62 · Shopping ad · shown 2 times
  25. Powder Kiss Velvet Blur Slim Lipstick$28 · Shopping ad · shown 2 times
  26. Teint Idole Ultra Wear All Over Concealer$27.20 · Shopping ad · shown 2 times
  27. Luxury Jeans & DenimText ad · shown 2 times
  28. Women's Arizona Suede Double-Strap Sandals$150 · Shopping ad · shown 2 times
  29. RFID Blocking Passport Wallet$135 · Shopping ad · shown 2 times
  30. RFID-Blocking Leather Money Clip Wallet$100 · Shopping ad · shown 2 times
  31. Accessories for HerText ad · shown 2 times
  32. Find High-End ShoesText ad · shown 2 times
  33. Leather MagSafe Wallet$78 · Shopping ad · shown 2 times
  34. The Power Of Makeup® Effortless Eye Palette$63.75 · Shopping ad · shown 2 times
  35. Double Wear Stay In Place Flawless Wear Concealer$28.80 · Shopping ad · shown 2 times
  36. Elegant Guest Maxi Dress$156.59 · Shopping ad · shown 2 times
  37. Janelle Floral Appliqué Minidress$164 · Shopping ad · shown 2 times
  38. Luxe Accessories for HerText ad · shown 2 times
  39. Visionary Lashes 006 Faux Mink False Lashes$29 · Shopping ad · shown 2 times
  40. Lip Color Clutch$32.30 · Shopping ad · shown 2 times
  41. The Ellie Nap Dress$112.50 · Shopping ad · shown 2 times
  42. My Nail Match Quick Dry Lasting Nail Lacquer$22.95 · Shopping ad · shown 2 times
  43. Signature Cast Iron 10-Piece Set$1,693 · Shopping ad · shown 2 times
  44. Designer Apparel for HerText ad · shown 2 times
  45. Just Skin Tinted Moisturizer Sunscreen Broad Spectrum SPF 15$61.20 · Shopping ad · shown 1 time
  46. THE INDEX SET III 4-Piece Skincare Set$83.30 · Shopping ad · shown 1 time
  47. Y-3 Diagonal Stan Smith Low-Top Sneakers$280 · Shopping ad · shown 1 time
  48. Track Sneakers Recycled Sole$1,150 · Shopping ad · shown 1 time
  49. Super-Moisturizing Concentrate$127.50 · Shopping ad · shown 1 time
  50. Hyaluronic Acid Concentrate$63.75 · Shopping ad · shown 1 time
  51. Caribou X Lace-Up Boots$89.99 · Shopping ad · shown 1 time
  52. Crème De La Mer Moisturizing Cream$2,575.50 · Shopping ad · shown 1 time
  53. Women's Classic Ultra Mini Sheepskin Ankle Boots$160 · Shopping ad · shown 1 time
  54. Skin Caviar Luxe Cream Moisturizer$935 · Shopping ad · shown 1 time
  55. Skinmulsion Ceramide Cleansing Balm$106.25 · Shopping ad · shown 1 time
  56. The Mineral Sunscreen SPF 50$123.25 · Shopping ad · shown 1 time
  57. The Peptide Serum$221 · Shopping ad · shown 1 time
  58. The Retinol Serum$323 · Shopping ad · shown 1 time
  59. Forty2 Leather Low-Top Sneakers$790 · Shopping ad · shown 1 time
  60. Selina Waterproof Leather Ankle Boots$401.25 · Shopping ad · shown 1 time

And 125 more ad copies, shown 125 times in all.

Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like