Running Gear ads in ChatGPT
Ads shown in ChatGPT conversations about Running Gear. We recorded 149 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 148 ads from 40 advertisers. Most often shown: nike.com, balega.com and brooksrunning.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Running Gear conversations
top 25 of 40Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 148 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | nike.com | 24 | 16.2% |
| 2 | balega.com | 20 | 13.5% |
| 3 | brooksrunning.com | 19 | 12.8% |
| 4 | runna.com | 9 | 6.1% |
| 5 | On | 7 | 4.7% |
| 6 | Whoop | 6 | 4.1% |
| 7 | GOVX | 4 | 2.7% |
| 8 | HOKA | 4 | 2.7% |
| 9 | Hydrojug | 4 | 2.7% |
| 10 | Rogue Fitness | 4 | 2.7% |
| 11 | Bauerfeind USA | 3 | 2.0% |
| 12 | Drink LMNT | 3 | 2.0% |
| 13 | llbean.com | 3 | 2.0% |
| 14 | Quince | 3 | 2.0% |
| 15 | allcitizens.com | 2 | 1.4% |
| 16 | backcountry.com | 2 | 1.4% |
| 17 | cettire.com | 2 | 1.4% |
| 18 | Rhoback | 2 | 1.4% |
| 19 | Runmefit | 2 | 1.4% |
| 20 | SPC/LST | 2 | 1.4% |
| 21 | temu.com | 2 | 1.4% |
| 22 | Thefirstyoung | 2 | 1.4% |
| 23 | Zenni Optical | 2 | 1.4% |
| 24 | baudie.com | 1 | 0.7% |
| 25 | BIKE Athletic | 1 | 0.7% |
15 more advertisers shared the other 15 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 83 | 56.1% |
| Shopping ad (product name and price) | 65 | 43.9% |
Shopping ads include 2 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- balega.comText ad
IMPLUSLLC
Built for Long Run Comfort
Shown 10 times
- brooksrunning.comShopping ad
Brooks Running Unisex Hyperion Elite 6 Running Shoes Vaporous Grey/Yellow/Black
$275
Shown 4 times
- WhoopText ad
Try WHOOP For Free
Shown 4 times
- nike.comShopping ad
Nike Men's Vaporfly 4 Road Racing Shoes in Yellow, Size: 6 | IV2873-702
$165.97
Shown 4 times
- Drink LMNTText ad
Zero Sugar Electrolytes
Shown 3 times
- HydrojugText ad
Engineered to Keep Up
Shown 3 times
- OnText ad
High Energy Running Shoes
Shown 3 times
- Rogue FitnessText ad
Train Like a Hybrid Athlete
Shown 3 times
- GOVXText ad
Shop Athletic Footwear At GOVX
Shown 3 times
- runna.comText ad
The Run Buddy Ltd.
Make Your First 5K Count
Shown 3 times
- SPC/LSTText ad
Warmth Without The Bulk
Shown 2 times
- HOKAText ad
HOKA Shoes
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best super shoe for breaking 3 hours at the chicago marathon”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Nike Men's Alphafly 3 Road Racing Shoes in White, Size: 11 | IR0076-100 · $305
Best for question · Oct 4, 00:50 ET
In a conversation that began “best running shoes for a 6 foot 3 runner who weighs about 220 pounds”, after the follow-up message, ChatGPT showed an ad from balega.com.
Text ad: “Built for Long Run Comfort”
Best for question · Oct 3, 23:15 ET
In a conversation that began “I'm trying to break 3:30 at a Boston qualifier this spring. Which carbon plate shoe should I race in?”, after the follow-up message, ChatGPT showed an ad from snaggedandbagged.com.
Shopping ad: New Balance - Men's Fuelcell Supercomp Trainer V3 Shoe · $166
Long scenario question · Oct 3, 23:08 ET
In a conversation that began “how to get the smell out of running shirts”, after the follow-up message, ChatGPT showed an ad from allcitizens.com.
Shopping ad: Laundry Sauce Laundry Detergent Pods - Italian Bergamot, 69 Pods, Enzyme Laundry Detergent, Concentrated Formula… · $69
Fix or choose question · Oct 3, 23:59 ET
In a conversation that began “running shoes squeaking how to fix”, after the follow-up message, ChatGPT showed an ad from On.
Text ad: “Cloudmonster 3”
Fix or choose question · Oct 3, 23:28 ET
In a conversation that began “I want to try a super shoe for my next 10k but don't want to spend $250. What are cheaper options?”, after the follow-up message, ChatGPT showed an ad from brooksrunning.com.
Shopping ad: Brooks Running Unisex Hyperion Elite 6 Running Shoes Vaporous Grey/Yellow/Black · $275
Long scenario question · Oct 3, 23:12 ET
In a conversation that began “shokz openrun vs airpods pro for running”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “Try WHOOP For Free”
Comparison question · Oct 3, 23:01 ET
In a conversation that began “how much do people usually spend on running gear per year if they run marathons”, after the follow-up message, ChatGPT showed an ad from Rogue Fitness.
Text ad: “Train Like a Hybrid Athlete”
Price question · Oct 4, 02:56 ET
In a conversation that began “cheapest reflective vest and light combo that's actually visible to cars”, after the follow-up message, ChatGPT showed an ad from Peax Equipment Co.
Text ad: “PEAX Backcountry DUO Headlamp”
Price question · Oct 4, 04:52 ET
In a conversation that began “feetures vs balega running socks for marathon training”, after the follow-up message, ChatGPT showed an ad from Rhoback.
Shopping ad: Stratus Performance Ankle Socks (3-Pack) | Multi - Heather Charcoal Grey/Solid Midnight Black/Solid White (3-Pack) · £29.12
Comparison question · Oct 4, 03:47 ET
In a conversation that began “my running shoes feel flat after only 250 miles, is that normal or did i buy the wrong shoe”, after the follow-up message, ChatGPT showed an ad from runna.com.
Text ad: “Your First Running Routine”
Fix or choose question · Oct 3, 23:25 ET
In a conversation that began “running belt bouncing how to fix”, after the follow-up message, ChatGPT showed an ad from freepeople.com.
Shopping ad: CamelBak Podium Flow2 Waist Pack Hydration Belt at FP Movement, Blue · $60
Fix or choose question · Oct 3, 23:03 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.3% |
| Long scenario | 23 | 15.5% |
| Comparison | 23 | 15.5% |
| Price | 23 | 15.5% |
| Fix or choose | 23 | 15.5% |
| Worth it | 15 | 10.1% |
| Short search | 11 | 7.4% |
More in Sports, Outdoor & Fitness
Other Sports, Outdoor & Fitness topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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