Sleeping Bags ads in ChatGPT
Ads shown in ChatGPT conversations about Sleeping Bags. We recorded 140 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 124 ads from 40 advertisers. Most often shown: llbean.com, temu.com and Alpacas of Montana.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Sleeping Bags conversations
top 25 of 40Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 124 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | llbean.com | 48 | 38.7% |
| 2 | temu.com | 12 | 9.7% |
| 3 | Alpacas of Montana | 6 | 4.8% |
| 4 | top5best.com | 5 | 4.0% |
| 5 | Dagsmejan | 4 | 3.2% |
| 6 | Flatline Van Co | 3 | 2.4% |
| 7 | gobiheat.com | 3 | 2.4% |
| 8 | GOVX | 3 | 2.4% |
| 9 | Muslin Comfort | 3 | 2.4% |
| 10 | AKOVA | 2 | 1.6% |
| 11 | Brooklyn Bedding | 2 | 1.6% |
| 12 | Free Country | 2 | 1.6% |
| 13 | ihateironing | 2 | 1.6% |
| 14 | koa.com | 2 | 1.6% |
| 15 | teslaunch.net | 2 | 1.6% |
| 16 | allcitizens.com | 1 | 0.8% |
| 17 | Alorair | 1 | 0.8% |
| 18 | amazon.com | 1 | 0.8% |
| 19 | backcountry.com | 1 | 0.8% |
| 20 | Beam | 1 | 0.8% |
| 21 | Camping World | 1 | 0.8% |
| 22 | CarMax | 1 | 0.8% |
| 23 | El Monte RV Rentals and Sales | 1 | 0.8% |
| 24 | Etsy | 1 | 0.8% |
| 25 | GoMilitar | 1 | 0.8% |
15 more advertisers shared the other 15 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 45 | 36.3% |
| Shopping ad (product name and price) | 79 | 63.7% |
Shopping ads include 1 ad that our export labels as a text ad but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- llbean.comShopping ad
L.L.Bean Ridge Runner Sleeping Pad Dark Terracotta/Spruce Large
$150
Shown 14 times
- Alpacas of MontanaText ad
Cold Feet? Meet Alpaca.
Shown 4 times
- GOVXText ad
Camping Gear & Supplies
Shown 3 times
- Muslin ComfortText ad
Made for Hot Sleepers
Shown 3 times
- gobiheat.comShopping ad
Eclipse Heated Hammock Tent - Pine
$169
Shown 3 times
- DagsmejanText ad
Merino Sleepwear for Cold Nights
Shown 3 times
- Flatline Van CoText ad
OUTFIT YOUR VAN FOR ADVENTURE
Shown 2 times
- teslaunch.netShopping ad
Inflatable Second Row Camping Air Mattress for Tesla Model Y L 2026+
$119.99
Shown 2 times
- temu.comShopping ad
1pc Extra Large Storage Bag - Durable Portable Clothing, Comforter And Outdoor Gear Organizer, Under-bed Storage
$8.29
Shown 1 time
- Free CountryShopping ad
Free Country Men's Force Grid Fleece Base Layer Bottom in Charcoal, Size: XL
$36
Shown 1 time
- SYNETICUSAText ad
SyneticUSA® Official Site
Shown 1 time
- yarnspirations.comShopping ad
Coats & Clark Sleeping Bag Zippers (100) by Yarnspirations
$10
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how to store a sleeping bag”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: 1pc Extra Large Storage Bag - Durable Portable Clothing, Comforter And Outdoor Gear Organizer, Under-bed Storage · $8.29
Fix or choose question · Oct 3, 23:14 ET
In a conversation that began “how to find a leak in a sleeping pad”, after the follow-up message, ChatGPT showed an ad from towuniverse.com.
Shopping ad: Alpha Systems Q130 1/8" x 3/4" x 35' Butyl Tape · $30.11
Fix or choose question · Oct 4, 00:05 ET
In a conversation that began “how much do rei member sales usually discount sleeping bags and pads”, after the follow-up message, ChatGPT showed an ad from GoMilitar.
Text ad: “GoMilitar ON SALE”
Price question · Oct 4, 02:30 ET
In a conversation that began “rei co-op magma vs nemo riff for someone who moves around at night”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: L.L.Bean Mountain Classic Down Camp Sleeping Bag, 30° Deep Turquoise/Ocean Teal Regular · $290
Comparison question · Oct 3, 23:10 ET
In a conversation that began “I'm hammock camping in the Ozarks this fall. What underquilt and top quilt temperature should I get?”, after the follow-up message, ChatGPT showed an ad from top5best.com.
Shopping ad: Top 5 Best hammock underquilt down · $45.85
Long scenario question · Oct 4, 00:27 ET
In a conversation that began “is a quilt worth it over a sleeping bag for someone who sleeps cold”, after the follow-up message, ChatGPT showed an ad from Dagsmejan.
Text ad: “Merino Sleepwear for Cold Nights”
Worth it question · Oct 4, 03:23 ET
In a conversation that began “My down bag got soaked on a rainy trip in Olympic National Park. How do I dry it, and should I switch to synthetic?”, after the follow-up message, ChatGPT showed an ad from Portland Gear.
Text ad: “Portland Gear”
Long scenario question · Oct 4, 00:45 ET
In a conversation that began “best car camping mattress for two”, after the follow-up message, ChatGPT showed an ad from Brooklyn Bedding.
Text ad: “A Mattress That Won't Sag”
Best for question · Oct 3, 23:17 ET
In a conversation that began “what do you actually get for 400 dollars in a down bag versus 150 dollars in synthetic”, after the follow-up message, ChatGPT showed an ad from AKOVA.
Text ad: “Women’s Legacy Insulator: Lightweight Warmth”
Price question · Oct 4, 03:02 ET
In a conversation that began “sleeping pad”, after the follow-up message, ChatGPT showed an ad from Wayfair.
Shopping ad: Summer Camping Trifold Mattress,Sleeping Mats for Adults,Memory Foam Folding Pad,Cool and Breathable,Machine Washable… · $79.99
Short search question · Oct 3, 23:27 ET
In a conversation that began “best sleeping pad that's comfortable enough for a 220 pound side sleeper”, after the follow-up message, ChatGPT showed an ad from teslaunch.net.
Shopping ad: Inflatable Second Row Camping Air Mattress for Tesla Model Y L 2026+ · $119.99
Best for question · Oct 3, 23:26 ET
In a conversation that began “is a hammock and underquilt setup worth it compared to a tent and pad”, after the follow-up message, ChatGPT showed an ad from GOVX.
Text ad: “Camping Gear & Supplies”
Worth it question · Oct 3, 23:29 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 22.6% |
| Comparison | 21 | 16.9% |
| Price | 19 | 15.3% |
| Fix or choose | 15 | 12.1% |
| Long scenario | 15 | 12.1% |
| Short search | 14 | 11.3% |
| Worth it | 12 | 9.7% |
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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