Backpacking Gear ads in ChatGPT
Ads shown in ChatGPT conversations about Backpacking Gear. We recorded 156 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 134 ads from 52 advertisers. Most often shown: GOVX, llbean.com and temu.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Backpacking Gear conversations
top 25 of 52Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 134 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | GOVX | 22 | 16.4% |
| 2 | llbean.com | 19 | 14.2% |
| 3 | temu.com | 5 | 3.7% |
| 4 | Alpacas of Montana | 4 | 3.0% |
| 5 | americantrucks.com | 4 | 3.0% |
| 6 | cettire.com | 4 | 3.0% |
| 7 | Hydrojug | 4 | 3.0% |
| 8 | Jotform | 4 | 3.0% |
| 9 | Peax Equipment Co | 4 | 3.0% |
| 10 | Cotton Carrier | 3 | 2.2% |
| 11 | Free Country | 3 | 2.2% |
| 12 | Peak Refuel | 3 | 2.2% |
| 13 | Portland Gear | 3 | 2.2% |
| 14 | Crystal Creek Gear | 2 | 1.5% |
| 15 | extremeterrain.com | 2 | 1.5% |
| 16 | fenixlighting.com | 2 | 1.5% |
| 17 | Kind Water Systems | 2 | 1.5% |
| 18 | nike.com | 2 | 1.5% |
| 19 | OpticsPlanet | 2 | 1.5% |
| 20 | top5best.com | 2 | 1.5% |
| 21 | VistaPrint US | 2 | 1.5% |
| 22 | Whoop | 2 | 1.5% |
| 23 | 945 INDUSTRIES | 1 | 0.7% |
| 24 | Airbnb | 1 | 0.7% |
| 25 | amazon.com | 1 | 0.7% |
27 more advertisers shared the other 27 shown ads.
4 shown product ads (3.0%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 80 | 59.7% |
| Shopping ad (product name and price) | 54 | 40.3% |
Shopping ads include 1 ad that our export labels as a text ad but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- GOVXText ad
Camping Gear & Supplies
Shown 18 times
- llbean.comShopping ad
Osprey Farpoint Travel Pack, 55L Black, Polyester/Nylon
$240
Shown 6 times
- Peax Equipment CoText ad
PEAX Backcountry DUO Headlamp
Shown 4 times
- Portland GearText ad
Portland Gear
Shown 3 times
- HydrojugText ad
Hydrojug Traveler
Shown 3 times
- Free CountryText ad
Free Country - Outdoor Apparel
Shown 3 times
- Alpacas of MontanaText ad
The Best Alpaca Socks
Shown 3 times
- Peak RefuelText ad
Freeze Dried Camping Food & Backpacking Meals | Pe
Shown 3 times
- cettire.comShopping ad
Osprey Kestrel 38 Hiking Backpack - Only One Size
$244.34
Shown 3 times
- JotformText ad
Free Camping Trip Itinerary PDF
Shown 2 times
- OpticsPlanetText ad
Comparing Outdoor Gear Retailers?
Shown 2 times
- WhoopText ad
WHOOP
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “bearvault bv500 vs ursack for food storage in the adirondacks”, after the follow-up message, ChatGPT showed an ad from GOVX.
Text ad: “Camping Gear & Supplies”
Comparison question · Oct 3, 23:07 ET
In a conversation that began “how to choose a satellite messenger plan for occasional trips”, after the follow-up message, ChatGPT showed an ad from Waggle.
Text ad: “RV Security Without Wi-Fi”
Fix or choose question · Oct 4, 03:13 ET
In a conversation that began “hiking boots under 150 dollars”, after the follow-up message, ChatGPT showed an ad from Alpacas of Montana.
Text ad: “All-Season Alpaca Socks & Gear”
Price question · Oct 3, 23:07 ET
In a conversation that began “durston kakwa vs ula circuit for a lightweight pack under 2.5 pounds”, after the follow-up message, ChatGPT showed an ad from cettire.com.
Shopping ad: Klattermusen Fjorm 18L Trekking Backpack - Only One Size · $210.93
Comparison question · Oct 3, 22:58 ET
In a conversation that began “I'm terrible at navigation. What app or GPS device makes backpacking in the backcountry easier?”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Free Camping Trip Itinerary PDF”
Long scenario question · Oct 3, 23:41 ET
In a conversation that began “garmin inreach not sending messages”, after the follow-up message, ChatGPT showed an ad from Satellite Phone Store.
Shopping ad: Iridium Extreme 9575 Satellite Phone Kit | includes Airtime Plan · $1,098.95
Fix or choose question · Oct 3, 23:05 ET
In a conversation that began “best gear for a first backpacking trip”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: L.L.Bean Ridge Runner Sleeping Pad Dark Terracotta/Spruce Large · $150
Best for question · Oct 4, 02:03 ET
In a conversation that began “best headlamp for backpacking”, after the follow-up message, ChatGPT showed an ad from fenixlighting.com.
Shopping ad: Fenix HM62-T Lightweight Headlamp - Magma · $75.95
Best for question · Oct 3, 23:29 ET
In a conversation that began “are hiking boots worth it over trail runners”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Men's Nike ACG Zegama Trail GORE-TEX Waterproof Trail Running Shoes in Brown, Size: 8 | IO7932-200 · $200
Worth it question · Oct 4, 05:05 ET
In a conversation that began “cost of beginner backpacking gear”, after the follow-up message, ChatGPT showed an ad from Bearfoot.
Text ad: “Barefoot Boots by Bearfoot™”
Price question · Oct 4, 01:12 ET
In a conversation that began “i want to hike the john muir trail next summer, what pack size and bear canister combo works best”, after the follow-up message, ChatGPT showed an ad from Cotton Carrier.
Text ad: “Your New Hiking Essential”
Long scenario question · Oct 3, 23:23 ET
In a conversation that began “is it worth buying my own bear canister or just renting one each trip”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Collapsible Water Container With Spigot, Foldable Camping Water Container, Portable Camping Storage Carrier Jug For… · $123.35
Worth it question · Oct 3, 23:03 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 32 | 23.9% |
| Comparison | 24 | 17.9% |
| Price | 23 | 17.2% |
| Long scenario | 10 | 7.5% |
| Fix or choose | 16 | 11.9% |
| Worth it | 15 | 11.2% |
| Short search | 14 | 10.4% |
More in Sports, Outdoor & Fitness
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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