Road & Gravel Bikes ads in ChatGPT
Ads shown in ChatGPT conversations about Road & Gravel Bikes. We recorded 160 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 151 ads from 28 advertisers. Most often shown: The Pro's Closet, BIKE Athletic and backcountry.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Road & Gravel Bikes conversations
top 25 of 28Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 151 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | The Pro's Closet | 41 | 27.2% |
| 2 | BIKE Athletic | 25 | 16.6% |
| 3 | backcountry.com | 22 | 14.6% |
| 4 | peakfivecollective.com | 7 | 4.6% |
| 5 | Pedal Electric | 6 | 4.0% |
| 6 | Contender Bicycles | 5 | 3.3% |
| 7 | OpticsPlanet | 5 | 3.3% |
| 8 | lifecycleadventures.com | 4 | 2.6% |
| 9 | Rogue Fitness | 4 | 2.6% |
| 10 | temu.com | 4 | 2.6% |
| 11 | Whoop | 3 | 2.0% |
| 12 | GWY | 2 | 1.3% |
| 13 | Peloton | 2 | 1.3% |
| 14 | rokform.com | 2 | 1.3% |
| 15 | Saris | 2 | 1.3% |
| 16 | Terry Cycling | 2 | 1.3% |
| 17 | thefeed.com | 2 | 1.3% |
| 18 | Worksman Cycles Company | 2 | 1.3% |
| 19 | Zenni Optical | 2 | 1.3% |
| 20 | Coeur Sports | 1 | 0.7% |
| 21 | CustomTieDowns | 1 | 0.7% |
| 22 | Drink LMNT | 1 | 0.7% |
| 23 | gpca.com | 1 | 0.7% |
| 24 | MAXL | 1 | 0.7% |
| 25 | Peax Equipment Co | 1 | 0.7% |
3 more advertisers shared the other 3 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 76 | 50.3% |
| Shopping ad (product name and price) | 75 | 49.7% |
Shopping ads include 1 ad that our export labels as a text ad but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- BIKE AthleticText ad
Shop BIKE® Athletic!
Shown 25 times
- The Pro's ClosetText ad
More Bike for Your Budget
Shown 6 times
- OpticsPlanetText ad
Comparing Outdoor Gear Retailers?
Shown 5 times
- Pedal ElectricText ad
Premium Crafted Electric Bikes
Shown 5 times
- lifecycleadventures.comText ad
Springwater Adventures LLC
LifeCycle Adventures: Custom Cycling Vacations
Shown 4 times
- backcountry.comShopping ad
PRO Discover v2 Seatpost Black, 31.6mm, 320mm, 20mm offset
$315
Shown 3 times
- Contender BicyclesText ad
Shop Orbea Bikes Online at Contender Bicycles
Shown 3 times
- WhoopText ad
WHOOP
Shown 2 times
- SarisText ad
The Best Hitch Bike Racks, by Saris
Shown 2 times
- Worksman Cycles CompanyText ad
Electric Trikes, Industrial Cycles and more
Shown 2 times
- rokform.comShopping ad
Rokform Bike Handlebar Phone Mount, For Road and Mountain Bikes, RokLock Twist-Lock Phone Holder, Aircraft-Grade Aluminum, Single-Screw…
$79.99
Shown 2 times
- Terry CyclingText ad
The Original Women's Cycling Company.
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “1x vs 2x gearing on a cannondale topstone for hilly vermont gravel”, after the follow-up message, ChatGPT showed an ad from backcountry.com.
Shopping ad: PRO Discover v2 Seatpost Black, 31.6mm, 320mm, 20mm offset · $315
Comparison question · Oct 3, 22:58 ET
In a conversation that began “I'm a woman who's 5 foot 2 and can never find road bikes that fit well. Which brands make good small frames?”, after the follow-up message, ChatGPT showed an ad from Contender Bicycles.
Text ad: “Shop Orbea Bikes Online at Contender Bicycles”
Long scenario question · Oct 4, 05:46 ET
In a conversation that began “giant contend vs trek domane al for a first road bike under 1200”, after the follow-up message, ChatGPT showed an ad from The Pro's Closet.
Shopping ad: Trek Domane SL 6 Road Bike - 2021, 52cm · $2,519.99
Comparison question · Oct 4, 03:33 ET
In a conversation that began “cheapest way to get into road cycling with a bike, helmet, shoes and pedals”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Sneakers, Spring/summer Breathable Locking/non-locking Cycling Shoes For Men And Women, Mountain Bike And Road Bike… · $53.35
Price question · Oct 3, 23:16 ET
In a conversation that began “road bike shifting rough how to fix”, after the follow-up message, ChatGPT showed an ad from Coeur Sports.
Text ad: “The Suit Maketh The Man”
Fix or choose question · Oct 3, 23:28 ET
In a conversation that began “is a gravel bike worth it if i mostly ride paved roads but want the option for dirt”, after the follow-up message, ChatGPT showed an ad from peakfivecollective.com.
Shopping ad: Parlee Chebacco XD Core Frame - Large - NEW · $1,699.99
Worth it question · Oct 4, 03:30 ET
In a conversation that began “best gravel bike for washboard dirt roads in kansas”, after the follow-up message, ChatGPT showed an ad from lifecycleadventures.com.
Text ad: “LifeCycle Adventures: Custom Cycling Vacations”
Best for question · Oct 3, 23:32 ET
In a conversation that began “how to choose a road bike size”, after the follow-up message, ChatGPT showed an ad from BIKE Athletic.
Text ad: “Shop BIKE® Athletic!”
Fix or choose question · Oct 4, 03:19 ET
In a conversation that began “I'm upgrading from a hybrid to my first drop bar bike. Should I go road or gravel if I ride mostly bike paths?”, after the follow-up message, ChatGPT showed an ad from rokform.com.
Shopping ad: Rokform Bike Handlebar Phone Mount, For Road and Mountain Bikes, RokLock Twist-Lock Phone Holder, Aircraft-Grade… · $79.99
Long scenario question · Oct 3, 23:32 ET
In a conversation that began “endurance road bike”, after the follow-up message, ChatGPT showed an ad from thefeed.com.
Shopping ad: The Cyclist Pack, 13-Pack · $49.99
Short search question · Oct 3, 23:13 ET
In a conversation that began “how much do bike shops charge for a full overhaul on a road bike”, after the follow-up message, ChatGPT showed an ad from Worksman Cycles Company.
Text ad: “Electric Trikes, Industrial Cycles and more”
Price question · Oct 4, 01:14 ET
In a conversation that began “is a dedicated race bike worth it if i only do a few gran fondos a year”, after the follow-up message, ChatGPT showed an ad from Rogue Fitness.
Text ad: “Train Like a Hybrid Athlete”
Worth it question · Oct 4, 04:04 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 32 | 21.2% |
| Comparison | 24 | 15.9% |
| Price | 24 | 15.9% |
| Fix or choose | 17 | 11.3% |
| Long scenario | 22 | 14.6% |
| Short search | 16 | 10.6% |
| Worth it | 16 | 10.6% |
More in Sports, Outdoor & Fitness
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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