Outdoor Clothing & Layers ads in ChatGPT
Ads shown in ChatGPT conversations about Outdoor Clothing & Layers. We recorded 153 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 129 ads from 41 advertisers. Most often shown: llbean.com, SPC/LST and Quince.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Outdoor Clothing & Layers conversations
top 25 of 41Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 129 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | llbean.com | 35 | 27.1% |
| 2 | SPC/LST | 15 | 11.6% |
| 3 | Quince | 8 | 6.2% |
| 4 | nike.com | 6 | 4.7% |
| 5 | Jordan Craig | 5 | 3.9% |
| 6 | VistaPrint US | 5 | 3.9% |
| 7 | Dagsmejan | 4 | 3.1% |
| 8 | Neiman Marcus | 4 | 3.1% |
| 9 | OpticsPlanet | 4 | 3.1% |
| 10 | Alpacas of Montana | 3 | 2.3% |
| 11 | Free Country | 3 | 2.3% |
| 12 | GOVX | 3 | 2.3% |
| 13 | The Nord Wave | 3 | 2.3% |
| 14 | Fresh Clean Threads | 2 | 1.6% |
| 15 | Lands' End | 2 | 1.6% |
| 16 | Sunday Swagger | 2 | 1.6% |
| 17 | Aparso | 1 | 0.8% |
| 18 | balega.com | 1 | 0.8% |
| 19 | BISSELL | 1 | 0.8% |
| 20 | burton.com | 1 | 0.8% |
| 21 | cettire.com | 1 | 0.8% |
| 22 | districtvision.com | 1 | 0.8% |
| 23 | Dropps, PBC | 1 | 0.8% |
| 24 | Faire Wholesale | 1 | 0.8% |
| 25 | gobiheat.com | 1 | 0.8% |
16 more advertisers shared the other 16 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 67 | 51.9% |
| Shopping ad (product name and price) | 62 | 48.1% |
Shopping ads include 2 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- SPC/LSTText ad
Warmth Without The Bulk
Shown 12 times
- llbean.comShopping ad
Men's PrimaLoft Packaway Hooded Jacket Carbon Navy Small, Synthetic | L.L.Bean
$220
Shown 3 times
- OpticsPlanetText ad
Comparing Outdoor Gear Retailers?
Shown 3 times
- VistaPrint USText ad
Lightweight Jacket
Shown 3 times
- The Nord WaveText ad
Nord Corte Coat
Shown 3 times
- DagsmejanText ad
Merino Sleepwear for Cold Nights
Shown 3 times
- nike.comShopping ad
Men's Nike Sportswear Club Therma-FIT Down Puffer Jacket in Grey, Size: S Tall | IB2975-068
$200
Shown 2 times
- Sunday SwaggerText ad
Fun Polos, Buttery-Soft
Shown 2 times
- Free CountryText ad
Free Country - Outdoor Apparel
Shown 2 times
- GOVXText ad
Under Armour Performance Gear
Shown 2 times
- QuinceShopping ad
Featherless Quilted Packable Puffer Jacket
$82
Shown 1 time
- districtvision.comShopping ad
Ultralight Nylon Wind Jacket, Mist
£205.31
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best packable jacket for a trip to alaska in september”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: Featherless Quilted Packable Puffer Jacket · $82
Best for question · Oct 4, 00:14 ET
In a conversation that began “the north face mcmurdo vs canada goose for an extremely cold winter in north dakota”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Men's Baxter State Winter Parka - Goose Down Coat Carbon Navy Medium, Synthetic/Nylon | L.L.Bean · $330
Comparison question · Oct 4, 01:23 ET
In a conversation that began “is a dedicated rain shell worth it if i already have a water resistant jacket”, after the follow-up message, ChatGPT showed an ad from OpticsPlanet.
Text ad: “Comparing Outdoor Gear Retailers?”
Worth it question · Oct 4, 03:28 ET
In a conversation that began “is a down jacket worth it in a wet climate like seattle or should i get synthetic”, after the follow-up message, ChatGPT showed an ad from SPC/LST.
Text ad: “Warmth Without The Bulk”
Worth it question · Oct 4, 05:05 ET
In a conversation that began “I want sustainable outdoor clothing made from recycled materials. Which brands are best at that?”, after the follow-up message, ChatGPT showed an ad from Guest In Residence.
Text ad: “Guest In Residence Just Launched: Fall 2026”
Long scenario question · Oct 4, 01:54 ET
In a conversation that began “how to reapply dwr to a rain jacket”, after the follow-up message, ChatGPT showed an ad from VistaPrint US.
Text ad: “Lightweight Jacket”
Fix or choose question · Oct 4, 04:30 ET
In a conversation that began “best waterproof jacket for a big guy who needs a 3xl that still fits well”, after the follow-up message, ChatGPT showed an ad from Free Country.
Text ad: “Free Country - Outdoor Apparel”
Best for question · Oct 4, 00:13 ET
In a conversation that began “when do outdoor brands like patagonia and the north face usually have sales”, after the follow-up message, ChatGPT showed an ad from Aparso.
Text ad: “Nature, Refined.”
Price question · Oct 4, 00:05 ET
In a conversation that began “is a canada goose worth it for chicago winters or is it mostly a status thing”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.
Text ad: “Modern Designer Coats”
Worth it question · Oct 4, 04:12 ET
In a conversation that began “cotopaxi vs patagonia fleece for everyday wear and light hiking”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Men's Mountain Classic Fleece Jacket Black Small | L.L.Bean · $79.95
Comparison question · Oct 4, 02:37 ET
In a conversation that began “outdoor research ferrosi vs arc'teryx gamma for a softshell on rocky hikes”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Men's Windproof Softshell Jacket Alloy Gray Large, Synthetic | L.L.Bean · $120
Comparison question · Oct 4, 02:08 ET
In a conversation that began “how do i choose between down and synthetic insulation for winter hiking in the northeast”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Men's PrimaLoft Packaway Jacket Carbon Navy Large, Synthetic | L.L.Bean · $200
Fix or choose question · Oct 4, 01:45 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 31 | 24.0% |
| Price | 20 | 15.5% |
| Long scenario | 12 | 9.3% |
| Comparison | 23 | 17.8% |
| Fix or choose | 16 | 12.4% |
| Worth it | 14 | 10.9% |
| Short search | 13 | 10.1% |
More in Sports, Outdoor & Fitness
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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