Sports, Outdoor & Fitness

Bike Accessories ads in ChatGPT

Ads shown in ChatGPT conversations about Bike Accessories. We recorded 160 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 154 ads from 58 advertisers. Most often shown: Whoop, backcountry.com and BIKE Athletic.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

160
conversations recorded
154
ads shown
58
advertisers
46%
shopping ads

Advertisers shown in Bike Accessories conversations

top 25 of 58

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 154 shown ads.

#AdvertiserWebsiteAds shownShare
1Whoopwhoop.com2314.9%
2backcountry.combackcountry.com159.7%
3BIKE Athleticbikeathletic.com149.1%
4rokform.comrokform.com117.1%
5temu.comtemu.com117.1%
6CustomTieDownscustomtiedowns.com74.5%
7Rogue Fitnessroguefitness.com42.6%
8rydology.comrydology.com42.6%
9americantrucks.comamericantrucks.com31.9%
10top5best.comtop5best.com31.9%
11americanmuscle.comamericanmuscle.com21.3%
12Contender Bicyclescontenderbicycles.com21.3%
13Drink LMNTdrinklmnt.com21.3%
14freepeople.comfreepeople.com21.3%
15Leatt USAleatt.com21.3%
16nike.comnike.com21.3%
17Pedal Electricpedalelectric.com21.3%
18Pelotononepeloton.com21.3%
19Portland Gearportlandgear.com21.3%
20redmonkeysports.comredmonkeysports.com21.3%
21vktry.comvktry.com21.3%
22amazon.comamazon.com10.6%
23Bauerfeind USAbauerfeind.us10.6%
24Bells Of Steel - USbellsofsteel.us10.6%
25boxertiedown.comboxertiedown.com10.6%

33 more advertisers shared the other 33 shown ads.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)8353.9%
Shopping ad (product name and price)7146.1%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • BIKE AthleticText ad

    Shop BIKE® Athletic!

    Shown 14 times

  • WhoopText ad

    WHOOP

    Shown 13 times

  • rokform.comShopping ad

    Rokform Bike Handlebar Phone Mount, For Road and Mountain Bikes, RokLock Twist-Lock Phone Holder, Aircraft-Grade Aluminum, Single-Screw…

    $79.99

    Shown 5 times

  • CustomTieDownsText ad

    Loop Around Your Cargo

    Shown 3 times

  • rydology.comShopping ad

    Foldable Combination Chain Lock

    $49.99

    Shown 3 times

  • Portland GearText ad

    Portland Gear

    Shown 2 times

  • vktry.comText ad

    ROAR Athletic Performance Corp.

    Elevate Your Game

    Shown 2 times

  • Rogue FitnessShopping ad

    Concept 2 BikeErg - Indoor Stationary Training Bike

    $1,100

    Shown 2 times

  • freepeople.comShopping ad

    Dakine Daytripper MIPS Helmet at FP Movement, White, XS/S

    $127

    Shown 2 times

  • Leatt USAText ad

    Leatt Moto Boots | Protection for Every Ride

    Shown 2 times

  • backcountry.comShopping ad

    4iiii Shimano Dura Ace 9200 PRECISION 3+ Pro Dual-Side Power Meter Black, 175mm, 52-36T

    $1,224.99

    Shown 2 times

  • Pedal ElectricText ad

    Premium Crafted Electric Bikes

    Shown 2 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “best rear radar light for cyclists”, after the follow-up message, ChatGPT showed an ad from Coeur Sports.

    Text ad: “The Suit Maketh The Man”

    Best for question · Oct 3, 23:14 ET

  2. In a conversation that began “cheapest roof rack setup for two bikes on a sedan without a hitch”, after the follow-up message, ChatGPT showed an ad from CustomTieDowns.

    Text ad: “Cinch a Loop Around Cargo”

    Price question · Oct 4, 04:13 ET

  3. In a conversation that began “how much does it cost to replace road bike tires and tubes every year”, after the follow-up message, ChatGPT showed an ad from backcountry.com.

    Shopping ad: Q-Tubes Road Bike Tube 700c x 28-32mm, 32mm presta valve · $8.46

    Price question · Oct 3, 23:34 ET

  4. In a conversation that began “I want to ride indoors without bothering my downstairs neighbors. Which trainer and mat setup is quietest?”, after the follow-up message, ChatGPT showed an ad from vktry.com.

    Text ad: “Elevate Your Game”

    Long scenario question · Oct 4, 03:31 ET

  5. In a conversation that began “My saddle has never felt comfortable on long rides. How do I choose a better one, and which brands should I try?”, after the follow-up message, ChatGPT showed an ad from top5best.com.

    Shopping ad: Top 5 Best Bicycle Saddle Pads & Seat Covers · $49.99

    Long scenario question · Oct 3, 23:21 ET

  6. In a conversation that began “bike lights”, after the follow-up message, ChatGPT showed an ad from temu.com.

    Shopping ad: 1/2pcs Led Bicycle Light Set, 30 Led Beads Headlight With Bracket, 7 Light Cycling Front Light With Wired Horn, Type-c… · $50.02

    Short search question · Oct 3, 23:04 ET

  7. In a conversation that began “my cleats keep unclipping when i sprint, do i need new cleats or different tension”, after the follow-up message, ChatGPT showed an ad from snaggedandbagged.com.

    Shopping ad: Bontrager - Unisex Circuit Road Cycling Shoe · $94

    Fix or choose question · Oct 3, 23:18 ET

  8. In a conversation that began “is a hitch rack worth it over a trunk rack if i only drive to trailheads a few times a month”, after the follow-up message, ChatGPT showed an ad from americantrucks.com.

    Shopping ad: F-350 Super Duty TiltAWAY Bike Rack; Carries 4 Bikes (Universal; Some Adaptation May Be Required) · $249.99

    Worth it question · Oct 3, 23:21 ET

  9. In a conversation that began “how do i choose the right helmet if i'm between a medium and large size”, after the follow-up message, ChatGPT showed an ad from Leatt USA.

    Text ad: “Leatt Moto Boots | Protection for Every Ride”

    Fix or choose question · Oct 4, 00:32 ET

  10. In a conversation that began “alternatives to the wahoo kickr”, after the follow-up message, ChatGPT showed an ad from Bells Of Steel - US.

    Shopping ad: Blitz Indoor Cycling Bike · $449.96

    Comparison question · Oct 3, 23:01 ET

  11. In a conversation that began “is the kuat nv base worth it”, after the follow-up message, ChatGPT showed an ad from Pedal Electric.

    Text ad: “Premium Crafted Electric Bikes”

    Worth it question · Oct 4, 05:28 ET

  12. In a conversation that began “assioma vs garmin rally pedals for a first power meter”, after the follow-up message, ChatGPT showed an ad from peakfivecollective.com.

    Shopping ad: Shimano Dura-Ace FC-R9200-P Power Meter Crankset - NEW OEM · $719.99

    Comparison question · Oct 4, 03:16 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
323220.8%
Comparison
one product or service against another, or alternatives
242314.9%
Price
what something costs or where to buy it cheaply
242415.6%
Fix or choose
a problem to fix, or a choice to make
242113.6%
Long scenario
a personal situation in a sentence or two
242214.3%
Short search
a few words, like a search box
161610.4%
Worth it
whether something is worth buying or switching to
161610.4%

More in Sports, Outdoor & Fitness

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How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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