GPT Ad Library
Advertiser

HOKA ads in ChatGPT

In our capture of logged-out ChatGPT, 40 ads from HOKA appeared on screen (all text ads), in 4 distinct ad copies across 3 industries and 15 topics. Each one appeared after our follow-up message asking for a sponsored ad.

hoka.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
40
distinct ad copies
4
industries
3
topics
15

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where HOKA advertised, not how often ChatGPT shows its ads.

Ad copies

HOKA ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

4 ad copies

  • HOKASponsored

    All Day Comfort

    Text ad · shown 19 times

    Questions it appeared after

    1. “folding treadmill”Treadmills · Oct 3, 9:40 pm ET
    2. “I'm heading to college in the fall and want a couple of versatile sneakers on a budget, what would you pick?”Sneakers · Oct 3, 9:50 pm ET
    3. “is a gait analysis at a running store worth it”Running Shoes · Oct 3, 10:39 pm ET
    4. “how to choose between soft, medium and firm foam rollers as a beginner runner”Foam Rollers & Massage Guns · Oct 3, 11:23 pm ET
    5. “best running shoe deals during black friday at running warehouse and fleet feet”Running Gear · Oct 4, 3:12 am ET

    +14 more conversations with this ad copy

  • HOKASponsored

    HOKA Shoes

    Text ad · shown 14 times

    Questions it appeared after

    1. “how should hiking boots fit”Hiking Boots · Oct 3, 9:44 pm ET
    2. “affordable walking shoes for women under $70”Walking Shoes · Oct 3, 9:52 pm ET
    3. “is the heart rate tracking on powerbeats pro 2 worth it compared to a fitness watch”Earbuds · Oct 3, 11:18 pm ET
    4. “i'm getting back into running after years off and want something simple to track pace and distance without a big smartwatch”Fitness Trackers · Oct 3, 11:19 pm ET
    5. “how should sandals fit”Sandals · Oct 4, 3:58 am ET

    +9 more conversations with this ad copy

  • HOKASponsored

    Support in Every Step

    Text ad · shown 6 times

    Questions it appeared after

    1. “how to wash skechers memory foam shoes without ruining them”Walking Shoes · Oct 3, 9:25 pm ET
    2. “should I get walking shoes with a rocker sole”Walking Shoes · Oct 3, 10:20 pm ET
    3. “how to fix sneakers that rub the back of my heel”Sneakers · Oct 3, 10:40 pm ET
    4. “best sneakers for standing all day that look cool”Sneakers · Oct 3, 10:51 pm ET
    5. “how to tell if teva sandals fit right”Sandals · Oct 3, 11:04 pm ET

    +1 more conversation with this ad copy

  • HOKASponsored

    Cushion Meets Control

    Text ad · shown 1 time

    Questions it appeared after

    1. “how much do walking shoes for nurses usually cost”Walking Shoes · Oct 3, 10:41 pm ET
Where it showed

Where HOKA ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 3 more topics, 3 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where HOKA’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

GOVX268 ads shown9 shared topicsbalega.com149 ads shown11 shared topicsscheels.com355 ads shown9 shared topicsnike.com412 ads shown8 shared topicstemu.com2,744 ads shown15 shared topicsllbean.com949 ads shown7 shared topicsNordstrom269 ads shown8 shared topicscettire.com59 ads shown11 shared topicsNOBULL47 ads shown5 shared topicsQuince701 ads shown6 shared topicsbrooksrunning.com77 ads shown5 shared topicsTieks by Gavrieli34 ads shown4 shared topicsThefirstyoung20 ads shown6 shared topicsposhmark.com108 ads shown7 shared topicsSaks Fifth Avenue407 ads shown5 shared topicsDSW27 ads shown6 shared topicsWhoop644 ads shown8 shared topicstop5best.com535 ads shown8 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

Keep exploring

Explore the library

All 20 industries, the most shown topics and the guides, one link each.

How does your brand show up in ChatGPT and AI search?

We look at the answers and ads shown for your category and where your brand appears in them.

Get a free AI search check →