Hiking Boots ads in ChatGPT
Ads shown in ChatGPT conversations about Hiking Boots. We recorded 147 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 142 ads from 35 advertisers. Most often shown: nike.com, Alpacas of Montana and GOVX.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Hiking Boots conversations
top 25 of 35Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 142 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | nike.com | 21 | 14.8% |
| 2 | Alpacas of Montana | 16 | 11.3% |
| 3 | GOVX | 13 | 9.2% |
| 4 | Alaska Gear Company | 9 | 6.3% |
| 5 | temu.com | 8 | 5.6% |
| 6 | Quince | 5 | 3.5% |
| 7 | scheels.com | 5 | 3.5% |
| 8 | poshmark.com | 4 | 2.8% |
| 9 | balega.com | 3 | 2.1% |
| 10 | farmvet.com | 3 | 2.1% |
| 11 | llbean.com | 3 | 2.1% |
| 12 | top5best.com | 3 | 2.1% |
| 13 | cettire.com | 2 | 1.4% |
| 14 | Fleeters | 2 | 1.4% |
| 15 | Happy Yak | 2 | 1.4% |
| 16 | HOKA | 2 | 1.4% |
| 17 | Minnetonka Moccasin | 2 | 1.4% |
| 18 | Bauerfeind USA | 1 | 0.7% |
| 19 | Blundstone | 1 | 0.7% |
| 20 | Cotton Carrier | 1 | 0.7% |
| 21 | DSW | 1 | 0.7% |
| 22 | freepeople.com | 1 | 0.7% |
| 23 | Hydrojug | 1 | 0.7% |
| 24 | JCPenney | 1 | 0.7% |
| 25 | kizik.com | 1 | 0.7% |
10 more advertisers shared the other 10 shown ads.
21 shown product ads (14.8%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 59 | 41.5% |
| Shopping ad (product name and price) | 83 | 58.5% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- nike.comShopping ad
Men's Nike ACG Zegama Hike Hiking Shoes in Yellow, Size: 11 | IO7854-701
$190
Shown 10 times
- GOVXText ad
Shop Athletic Footwear At GOVX
Shown 10 times
- Alaska Gear CompanyText ad
Ankle Deck Boot - Everyday Sub-Zero Winter Boot
Shown 8 times
- Alpacas of MontanaText ad
The Best Alpaca Socks
Shown 8 times
- QuinceShopping ad
Crafted Leather Waterproof Hiking Boot
$160
Shown 4 times
- HOKAText ad
HOKA Shoes
Shown 2 times
- balega.comText ad
IMPLUSLLC
Best Performance Running Socks
Shown 2 times
- FleetersText ad
Comfort First, Style Included
Shown 2 times
- Happy YakText ad
Meet Your New Favorite Socks
Shown 2 times
- Minnetonka MoccasinText ad
Men's Boots Ready for Any Season
Shown 2 times
- temu.comShopping ad
Autumn And Winter Long Boots, Hiking Shoes, Mountaineering Shoes, Sports And Casual Shoes, Men's And Shoes, Driving Shoes, Shoes, Men's…
$32.16
Shown 1 time
- JCPenneyShopping ad
Northside Ranger Hiking Shoe Mens Hiking Shoes, 11 Medium, Brown
$70
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “salomon x ultra”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Men's Nike ACG Zegama Hike Hiking Shoes in Yellow, Size: 11 | IO7854-701 · $190
Short search question · Oct 3, 21:46 ET
In a conversation that began “best hiking boot deals for black friday”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Autumn And Winter Long Boots, Hiking Shoes, Mountaineering Shoes, Sports And Casual Shoes, Men's And Shoes, Driving… · $32.16
Price question · Oct 3, 21:23 ET
In a conversation that began “lowa renegade”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: Crafted Leather Waterproof Hiking Boot · $160
Short search question · Oct 3, 22:45 ET
In a conversation that began “how to choose between mid and low hiking boots”, after the follow-up message, ChatGPT showed an ad from JCPenney.
Shopping ad: Northside Ranger Hiking Shoe Mens Hiking Shoes, 11 Medium, Brown · $70
Fix or choose question · Oct 3, 21:52 ET
In a conversation that began “how much does it cost to resole leather hiking boots”, after the follow-up message, ChatGPT showed an ad from WorkBoots.com.
Text ad: “Danner Men's Vicious GTX Boots”
Price question · Oct 3, 22:17 ET
In a conversation that began “how to pick hiking boot size when ordering online”, after the follow-up message, ChatGPT showed an ad from GOVX.
Text ad: “Shop Athletic Footwear At GOVX”
Fix or choose question · Oct 3, 21:36 ET
In a conversation that began “hoka kaha vs lowa renegade”, after the follow-up message, ChatGPT showed an ad from snaggedandbagged.com.
Shopping ad: Hoka - Men's Kaha 3 Low Gtx Shoes · $271
Comparison question · Oct 3, 21:37 ET
In a conversation that began “are hiking boots worth it or are trail runners enough”, after the follow-up message, ChatGPT showed an ad from HOKA.
Text ad: “HOKA Shoes”
Worth it question · Oct 3, 22:43 ET
In a conversation that began “is gore tex or non waterproof better for hiking in hot weather”, after the follow-up message, ChatGPT showed an ad from balega.com.
Text ad: “Best Performance Running Socks”
Comparison question · Oct 3, 21:45 ET
In a conversation that began “best hiking boots for hiking Kilimanjaro that I can also use back home”, after the follow-up message, ChatGPT showed an ad from Cotton Carrier.
Text ad: “A True Hands-Free Harness”
Best for question · Oct 3, 22:32 ET
In a conversation that began “best hiking boots for narrow feet”, after the follow-up message, ChatGPT showed an ad from DSW.
Shopping ad: Keen Hightrail Hiking Boot - Women's - Taupe - Size 6.5 · $159.99
Best for question · Oct 3, 21:24 ET
In a conversation that began “I'm going to Machu Picchu on the Inca Trail in May, what hiking boots would you suggest for that trek?”, after the follow-up message, ChatGPT showed an ad from Norse Adventures.
Text ad: “Great Trails. Great Company.”
Long scenario question · Oct 3, 22:43 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 19.7% |
| Comparison | 22 | 15.5% |
| Price | 22 | 15.5% |
| Fix or choose | 19 | 13.4% |
| Long scenario | 21 | 14.8% |
| Short search | 15 | 10.6% |
| Worth it | 15 | 10.6% |
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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