Sports, Outdoor & Fitness

Camp Stoves ads in ChatGPT

Ads shown in ChatGPT conversations about Camp Stoves. We recorded 140 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 128 ads from 42 advertisers. Most often shown: GOVX, Home Depot and temu.com.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

140
conversations recorded
128
ads shown
42
advertisers
52%
shopping ads

Advertisers shown in Camp Stoves conversations

top 25 of 42

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 128 shown ads.

#AdvertiserWebsiteAds shownShare
1GOVXgovx.com2418.8%
2Home Depothomedepot.com1713.3%
3temu.comtemu.com1310.2%
4backcountry.combackcountry.com97.0%
5Peax Equipment Copeaxequipment.com75.5%
6VistaPrint USvistaprint.com53.9%
7llbean.comllbean.com43.1%
8SPC/LSTspclst.com43.1%
9top5best.comtop5best.com43.1%
10Hydrojugthehydrojug.com32.3%
11OpticsPlanetopticsplanet.com32.3%
12amechef.comamechef.com21.6%
13Lowe'slowes.com21.6%
14ThermoWorksthermoworks.com21.6%
15amazon.comamazon.com10.8%
16americanoutdoorgrillshop.comamericanoutdoorgrillshop.com10.8%
17americantrucks.comamericantrucks.com10.8%
18Cambridge Casualcambridge-casual.com10.8%
19Chef’s Dealchefsdeal.com10.8%
20Consumer Ratingconsumerrating.org10.8%
21Etsyetsy.com10.8%
22firstfuelandpropane.comfirstfuelandpropane.com10.8%
23Flame King Productsflamekingproducts.com10.8%
24Flatline Van Coflatlinevanco.com10.8%
25gethazmatstorage.comgethazmatstorage.com10.8%

17 more advertisers shared the other 17 shown ads.

1 shown product ad (0.8%) did not name the merchant and is not ranked.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)6248.4%
Shopping ad (product name and price)6651.6%

Shopping ads include 1 ad that our export labels as a text ad but that showed only a price where a headline would be.

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • GOVXText ad

    Camping Gear & Supplies

    Shown 24 times

  • Home DepotShopping ad

    GASONE Outdoor Propane Cooker 1-Side Burner with Adjustable PSI Regulator

    $99.99

    Shown 13 times

  • Peax Equipment CoText ad

    PEAX Backcountry DUO Headlamp

    Shown 7 times

  • VistaPrint USShopping ad

    BioLite CampStove Complete Cook Kit

    $427.45

    Shown 5 times

  • backcountry.comShopping ad

    Coleman Cascade Classic Stove Hickory Moss, One Size

    $116.99

    Shown 4 times

  • temu.comShopping ad

    Propane Camping Stove With Gas Cylinder Base Lightweight Propane And Gas Camping Stove With Instant Ignition For Hiking Backpacking And…

    $23.53

    Shown 4 times

  • SPC/LSTText ad

    Durable Gear, Refined

    Shown 4 times

  • OpticsPlanetText ad

    Comparing Outdoor Gear Retailers?

    Shown 3 times

  • llbean.comShopping ad

    Solo Stove Bonfire Fire Pit and Stand Stainless Steel Basic

    $299.99

    Shown 2 times

  • HydrojugText ad

    Made to Move With You

    Shown 2 times

  • ThermoWorksText ad

    Thermapen® NANO

    Shown 2 times

  • growitdepot.comShopping ad

    Flame King 1 lb Refillable Propane Cylinder Kit with Adapter & Stand

    $64.95

    Shown 1 time

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “best car camping stove for cooking breakfast for six adults on a weekend trip”, after the follow-up message, ChatGPT showed an ad from temu.com.

    Shopping ad: DR.CAMP Portable Propane Camping Stove – Heavy Duty Cast Iron Gas Cooker with Detachable Legs, Outdoor Grill for… · $85.49

    Best for question · Oct 4, 01:20 ET

  2. In a conversation that began “how to cook on a jetboil”, after the follow-up message, ChatGPT showed an ad from The Food Maestro.

    Text ad: “What Should I Eat Tonight!”

    Fix or choose question · Oct 3, 23:25 ET

  3. In a conversation that began “is a camping griddle worth it for a few car camping trips a year”, after the follow-up message, ChatGPT showed an ad from GOVX.

    Text ad: “Camping Gear & Supplies”

    Worth it question · Oct 3, 23:09 ET

  4. In a conversation that began “I want an ultralight setup for the Appalachian Trail. What stove and pot combo would you recommend?”, after the follow-up message, ChatGPT showed an ad from OpticsPlanet.

    Text ad: “Comparing Outdoor Gear Retailers?”

    Long scenario question · Oct 4, 04:57 ET

  5. In a conversation that began “is a blackstone griddle worth it for camping”, after the follow-up message, ChatGPT showed an ad from Home Depot.

    Shopping ad: Blackstone 2 Burner Liquid Propane Tabletop Outdoor Griddle Black · $159

    Worth it question · Oct 4, 02:51 ET

  6. In a conversation that began “how to use a camp stove in wind”, after the follow-up message, ChatGPT showed an ad from Peax Equipment Co.

    Text ad: “PEAX Backcountry DUO Headlamp”

    Fix or choose question · Oct 4, 05:10 ET

  7. In a conversation that began “primus kinjia vs coleman cascade for a quality car camping stove that simmers well”, after the follow-up message, ChatGPT showed an ad from backcountry.com.

    Shopping ad: Coleman Cascade Classic Stove Hickory Moss, One Size · $116.99

    Comparison question · Oct 4, 00:32 ET

  8. In a conversation that began “msr reactor vs jetboil stash for fast boiling on cold mountain mornings”, after the follow-up message, ChatGPT showed an ad from VistaPrint US.

    Shopping ad: BioLite CampStove Complete Cook Kit · $427.45

    Comparison question · Oct 3, 23:52 ET

  9. In a conversation that began “I'm a coffee nerd and want to make good coffee at camp. What stove and gear work with a pour over setup?”, after the follow-up message, ChatGPT showed an ad from top5best.com.

    Shopping ad: Top 5 Best camping pour over coffee · $1

    Long scenario question · Oct 4, 01:21 ET

  10. In a conversation that began “cheapest ultralight titanium pot and stove combo for thru hiking”, after the follow-up message, ChatGPT showed an ad from gpca.com.

    Shopping ad: Kuvik 350ml Titanium Cup · £17.91

    Price question · Oct 4, 01:08 ET

  11. In a conversation that began “best stove for a group canoe trip in the boundary waters cooking for four”, after the follow-up message, ChatGPT showed an ad from Hydrojug.

    Text ad: “Made to Move With You”

    Best for question · Oct 3, 22:58 ET

  12. In a conversation that began “how much does a full car camping kitchen setup cost with stove, table and cookware”, after the follow-up message, ChatGPT showed an ad from HeatsBox US.

    Text ad: “Hot Lunch on the Jobsite, No Outlet Needed”

    Price question · Oct 3, 23:12 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
282821.9%
Comparison
one product or service against another, or alternatives
212116.4%
Price
what something costs or where to buy it cheaply
212015.6%
Fix or choose
a problem to fix, or a choice to make
211612.5%
Long scenario
a personal situation in a sentence or two
211511.7%
Short search
a few words, like a search box
141410.9%
Worth it
whether something is worth buying or switching to
141410.9%

More in Sports, Outdoor & Fitness

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How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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