Ski & Snowboard Gear ads in ChatGPT
Ads shown in ChatGPT conversations about Ski & Snowboard Gear. We recorded 159 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 148 ads from 54 advertisers. Most often shown: Ikon Pass, nidecker.com and llbean.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Ski & Snowboard Gear conversations
top 25 of 54Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 148 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Ikon Pass | 17 | 11.5% |
| 2 | nidecker.com | 17 | 11.5% |
| 3 | llbean.com | 9 | 6.1% |
| 4 | Alaska Gear Company | 8 | 5.4% |
| 5 | backcountry.com | 8 | 5.4% |
| 6 | Expedia | 8 | 5.4% |
| 7 | Bauerfeind USA | 6 | 4.1% |
| 8 | OpticsPlanet | 6 | 4.1% |
| 9 | Montage Hotels & Resorts | 5 | 3.4% |
| 10 | vktry.com | 5 | 3.4% |
| 11 | AKOVA | 4 | 2.7% |
| 12 | GOVX | 3 | 2.0% |
| 13 | Alpacas of Montana | 2 | 1.4% |
| 14 | burton.com | 2 | 1.4% |
| 15 | cettire.com | 2 | 1.4% |
| 16 | gobiheat.com | 2 | 1.4% |
| 17 | Leatt USA | 2 | 1.4% |
| 18 | Optics Outfitter | 2 | 1.4% |
| 19 | RefrigiWear | 2 | 1.4% |
| 20 | SouthFace Village at Okemo | 2 | 1.4% |
| 21 | The Nord Wave | 2 | 1.4% |
| 22 | ActionHeat | 1 | 0.7% |
| 23 | BIKE Athletic | 1 | 0.7% |
| 24 | cromulent.coupons | 1 | 0.7% |
| 25 | CustomTieDowns | 1 | 0.7% |
29 more advertisers shared the other 29 shown ads.
1 shown product ad (0.7%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 98 | 66.2% |
| Shopping ad (product name and price) | 50 | 33.8% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- nidecker.comShopping ad
OG Supermatic®
$429.95
Shown 17 times
- Ikon PassText ad
Ikon Pass - Fall Savings End After Oct. 8
Shown 17 times
- OpticsPlanetText ad
Comparing Outdoor Gear Retailers?
Shown 5 times
- Bauerfeind USAText ad
Made for Active Knees
Shown 5 times
- Alaska Gear CompanyText ad
Ankle Deck Boot - Everyday Sub-Zero Winter Boot
Shown 5 times
- llbean.comShopping ad
Smith Rodeo Ski Helmet Matte Black Large
$80
Shown 4 times
- vktry.comText ad
ROAR Athletic Performance Corp.
Elevate Your Game
Shown 3 times
- Montage Hotels & ResortsText ad
Montage Big Sky Luxury Mountain Resort
Shown 3 times
- ExpediaText ad
Ski Resorts in Salt Lake City
Shown 2 times
- SouthFace Village at OkemoText ad
Ski In/Ski Out Homes
Shown 2 times
- The Nord WaveText ad
Nord Corte Coat
Shown 2 times
- Optics OutfitterText ad
Shop Rec Specs Eyewear.
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “cheapest place to buy last season's snowboards and bindings”, after the follow-up message, ChatGPT showed an ad from nidecker.com.
Shopping ad: OG Supermatic® · $429.95
Price question · Oct 4, 04:21 ET
In a conversation that began “renting skis at vail every trip vs buying a used setup for someone who skis 10 days a year”, after the follow-up message, ChatGPT showed an ad from Alaska Gear Company.
Text ad: “Everyday Sub-Zero Winter Boot- Bunny Boot VBX Lite”
Comparison question · Oct 4, 00:47 ET
In a conversation that began “how much does it cost to fly with skis on united or southwest”, after the follow-up message, ChatGPT showed an ad from Redpoint Travel Protection.
Text ad: “Travel Protection for the Unexpected”
Price question · Oct 4, 03:04 ET
In a conversation that began “is a 1,000 dollar ski jacket worth it compared to a 300 dollar one”, after the follow-up message, ChatGPT showed an ad from backcountry.com.
Shopping ad: Perfect Moment Polar Flare Ski Jacket III - Women's Snow White, XL · $477
Worth it question · Oct 4, 04:12 ET
In a conversation that began “i ski about 12 days a year mostly in tahoe, is the epic pass or ikon pass the better deal for me”, after the follow-up message, ChatGPT showed an ad from Ikon Pass.
Text ad: “Ikon Pass - Fall Savings End After Oct. 8”
Long scenario question · Oct 4, 02:43 ET
In a conversation that began “snowboard”, after the follow-up message, ChatGPT showed an ad from Expedia.
Text ad: “Ski Resorts in Keystone, CO”
Short search question · Oct 3, 23:50 ET
In a conversation that began “best all mountain skis for an intermediate who skis mostly in colorado and wants one quiver ski”, after the follow-up message, ChatGPT showed an ad from redmonkeysports.com.
Shopping ad: OOSC Clothing Fresh Pow Men's Ski & Snowboard Jacket - Blue, Purple & Black · $250
Best for question · Oct 4, 02:47 ET
In a conversation that began “rossignol vs atomic skis”, after the follow-up message, ChatGPT showed an ad from Priority Tire.
Text ad: “Michelin X-Ice Snow SUV”
Comparison question · Oct 4, 01:18 ET
In a conversation that began “my ski boots feel way too tight after a few runs, should i get them punched or buy new ones”, after the follow-up message, ChatGPT showed an ad from vktry.com.
Text ad: “#1 Insoles for Athletes”
Fix or choose question · Oct 4, 04:10 ET
In a conversation that began “is buying skis worth it”, after the follow-up message, ChatGPT showed an ad from Nokian Tyres.
Text ad: “Find the Right Winter Tire For Your Area”
Worth it question · Oct 4, 01:01 ET
In a conversation that began “how much does a custom ski boot fitting with footbeds cost”, after the follow-up message, ChatGPT showed an ad from Bauerfeind USA.
Text ad: “Made for Active Knees”
Price question · Oct 4, 01:20 ET
In a conversation that began “best snowboard bindings for someone who hates bending down to strap in”, after the follow-up message, ChatGPT showed an ad from nidecker.com.
Shopping ad: OG Supermatic® · $429.95
Best for question · Oct 4, 03:45 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 32 | 21.6% |
| Comparison | 24 | 16.2% |
| Price | 21 | 14.2% |
| Fix or choose | 22 | 14.9% |
| Long scenario | 18 | 12.2% |
| Worth it | 16 | 10.8% |
| Short search | 15 | 10.1% |
More in Sports, Outdoor & Fitness
Other Sports, Outdoor & Fitness topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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