Fitness Trackers ads in ChatGPT (Sports, Outdoor & Fitness)
Ads shown in ChatGPT conversations about Fitness Trackers. We recorded 152 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 147 ads from 26 advertisers. Most often shown: Whoop, runna.com and GOVX.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Fitness Trackers conversations
top 25 of 26Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 147 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Whoop | 99 | 67.3% |
| 2 | runna.com | 20 | 13.6% |
| 3 | cettire.com | 3 | 2.0% |
| 4 | GOVX | 3 | 2.0% |
| 5 | balega.com | 1 | 0.7% |
| 6 | Best Value Reviews Club | 1 | 0.7% |
| 7 | brooksrunning.com | 1 | 0.7% |
| 8 | Cosmic Shards | 1 | 0.7% |
| 9 | Drink LMNT | 1 | 0.7% |
| 10 | Etsy | 1 | 0.7% |
| 11 | Fitbod | 1 | 0.7% |
| 12 | Gadget Connections | 1 | 0.7% |
| 13 | HOKA | 1 | 0.7% |
| 14 | Hundred Health | 1 | 0.7% |
| 15 | Jotform | 1 | 0.7% |
| 16 | Nex Playground | 1 | 0.7% |
| 17 | rexing.com | 1 | 0.7% |
| 18 | Rhone | 1 | 0.7% |
| 19 | Rogue Fitness | 1 | 0.7% |
| 20 | Runmefit | 1 | 0.7% |
| 21 | temu.com | 1 | 0.7% |
| 22 | trysuji.com | 1 | 0.7% |
| 23 | Weight Watchers | 1 | 0.7% |
| 24 | Wellness Project | 1 | 0.7% |
| 25 | WorkBoots.com | 1 | 0.7% |
1 more advertisers shared the other 1 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 140 | 95.2% |
| Shopping ad (product name and price) | 7 | 4.8% |
Shopping ads include 1 ad that our export labels as a text ad but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- WhoopText ad
WHOOP
Shown 53 times
- runna.comText ad
The Run Buddy Ltd.
Your 5K Has a Date
Shown 11 times
- cettire.comShopping ad
Garmin Instinct 3 45mm Watch - Only One Size
$440.28
Shown 3 times
- GOVXText ad
Garmin Navigation Watches
Shown 3 times
- Drink LMNTText ad
Zero Sugar Electrolytes
Shown 1 time
- trysuji.comText ad
Suji Sub Inc
1 Month Free Guided Sessions
Shown 1 time
- RunmefitText ad
Track Your Health. Skip the Screen.
Shown 1 time
- balega.comText ad
IMPLUSLLC
Best Performance Running Socks
Shown 1 time
- brooksrunning.comShopping ad
Brooks Running Men's Adrenaline GTS 25 Road Running Shoes Arctic Wolf/Rutabaga/Navy
$155
Shown 1 time
- Zenni OpticalText ad
Sport Rx Sunglasses
Shown 1 time
- rexing.comShopping ad
Rexing Hiking Backpacking Compass
£7.46
Shown 1 time
- Hundred HealthText ad
Track what actually changes in your health
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “what's a fair price for a used forerunner 955 on ebay”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “WHOOP”
Price question · Oct 4, 02:01 ET
In a conversation that began “I don't want to pay monthly subscriptions. Which fitness trackers give full features without a membership?”, after the follow-up message, ChatGPT showed an ad from trysuji.com.
Text ad: “1 Month Free Guided Sessions”
Long scenario question · Oct 4, 00:56 ET
In a conversation that began “amazfit helio strap vs whoop for a cheaper screenless tracker”, after the follow-up message, ChatGPT showed an ad from runna.com.
Text ad: “Start Running, Simply”
Comparison question · Oct 4, 00:30 ET
In a conversation that began “garmin forerunner not syncing with strava”, after the follow-up message, ChatGPT showed an ad from Wellness Project.
Text ad: “Apple Watch in ChatGPT”
Fix or choose question · Oct 4, 00:25 ET
In a conversation that began “how to set heart rate zones on garmin”, after the follow-up message, ChatGPT showed an ad from Fitbod.
Text ad: “Your smarter workout app”
Fix or choose question · Oct 4, 00:17 ET
In a conversation that began “how do i move my training history from fitbit to garmin”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Fitness Weekly Check-In Form”
Fix or choose question · Oct 4, 03:30 ET
In a conversation that began “best fitness tracker for a lifter who wants to track volume and recovery without a screen on the wrist”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “The Ultimate Health Wearable”
Best for question · Oct 4, 05:09 ET
In a conversation that began “how to pair chest strap with garmin”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “WHOOP”
Fix or choose question · Oct 4, 00:22 ET
In a conversation that began “my garmin wrist heart rate spikes way too high at the start of runs, how do i fix that”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “WHOOP”
Fix or choose question · Oct 4, 01:51 ET
In a conversation that began “how do i set up structured workouts from trainingpeaks to my garmin watch”, after the follow-up message, ChatGPT showed an ad from runna.com.
Text ad: “Make Your Week Work”
Fix or choose question · Oct 4, 03:22 ET
In a conversation that began “is a gps watch worth it for a casual runner who does 3 miles a few times a week”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “The Ultimate Health Wearable”
Worth it question · Oct 4, 05:26 ET
In a conversation that began “My Garmin Forerunner 235 is ancient. What should I upgrade to for half marathon training?”, after the follow-up message, ChatGPT showed an ad from runna.com.
Text ad: “Your 5K Has a Date”
Long scenario question · Oct 4, 01:46 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 31 | 21.1% |
| Fix or choose | 19 | 12.9% |
| Long scenario | 24 | 16.3% |
| Price | 23 | 15.6% |
| Comparison | 22 | 15.0% |
| Worth it | 15 | 10.2% |
| Short search | 13 | 8.8% |
More in Sports, Outdoor & Fitness
Other Sports, Outdoor & Fitness topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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