Trail Running Shoes ads in ChatGPT
Ads shown in ChatGPT conversations about Trail Running Shoes. We recorded 138 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 131 ads from 24 advertisers. Most often shown: nike.com, balega.com and brooksrunning.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Trail Running Shoes conversations
24 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 131 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | nike.com | 49 | 37.4% |
| 2 | balega.com | 28 | 21.4% |
| 3 | brooksrunning.com | 13 | 9.9% |
| 4 | llbean.com | 10 | 7.6% |
| 5 | GOVX | 4 | 3.1% |
| 6 | HOKA | 3 | 2.3% |
| 7 | Alpacas of Montana | 2 | 1.5% |
| 8 | Bauerfeind USA | 2 | 1.5% |
| 9 | cettire.com | 2 | 1.5% |
| 10 | holabirdsports.com | 2 | 1.5% |
| 11 | scheels.com | 2 | 1.5% |
| 12 | top5best.com | 2 | 1.5% |
| 13 | Grivel | 1 | 0.8% |
| 14 | Liquid I.V. | 1 | 0.8% |
| 15 | manakey.com | 1 | 0.8% |
| 16 | move.one | 1 | 0.8% |
| 17 | NOBULL | 1 | 0.8% |
| 18 | OpticsPlanet | 1 | 0.8% |
| 19 | Rogue Fitness | 1 | 0.8% |
| 20 | runna.com | 1 | 0.8% |
| 21 | snaggedandbagged.com | 1 | 0.8% |
| 22 | temu.com | 1 | 0.8% |
| 23 | Thefirstyoung | 1 | 0.8% |
| 24 | Unbrokenshop.com | 1 | 0.8% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 49 | 37.4% |
| Shopping ad (product name and price) | 82 | 62.6% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- balega.comText ad
IMPLUSLLC
Built for Long Run Comfort
Shown 16 times
- brooksrunning.comShopping ad
Brooks Running Men's Ghost Trail Road Running Shoes Gray/Gray/Blackened Pearl
$150
Shown 7 times
- nike.comShopping ad
Men's Nike ACG Zegama Trail GORE-TEX Waterproof Trail Running Shoes in Grey, Size: 10 | IO7932-001
$200
Shown 5 times
- llbean.comShopping ad
Men's HOKA Challenger 8 Trail Shoes, GORE-TEX Black/Carbon Black 10(D)
$165
Shown 5 times
- GOVXText ad
Shop Athletic Footwear At GOVX
Shown 4 times
- HOKAText ad
All Day Comfort
Shown 2 times
- Alpacas of MontanaText ad
Cold Feet? Meet Alpaca.
Shown 2 times
- holabirdsports.comShopping ad
Salomon Aero Glide 4 GRVL Mens Trail Running Shoes - White
$159.95
Shown 2 times
- scheels.comShopping ad
Men's Brooks Caldera 8 Trail Running Shoes 9 Regular Dusty Olive/Lime/Oyster
$150
Shown 1 time
- NOBULLText ad
Shoes for Walks and Jogs
Shown 1 time
- top5best.comShopping ad
Top 5 Best gaiters for hiking
$29.99
Shown 1 time
- manakey.comText ad
JobSite Brand
Wet, Stinky Boots?
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how do i choose trail shoes for running in snow and ice with microspikes”, after the follow-up message, ChatGPT showed an ad from balega.com.
Text ad: “Best Performance Running Socks”
Fix or choose question · Oct 3, 23:47 ET
In a conversation that began “topo mtn racer vs altra lone peak”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Men's On Cloudvista Trail Running Shoes Glacier/Rock 10(D), Rubber · $150
Comparison question · Oct 4, 04:17 ET
In a conversation that began “are trail shoes worth it for hiking instead of hiking boots”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Men's Nike ACG Zegama Hike Hiking Shoes in Yellow, Size: 6.5 | IO7854-701 · $190
Worth it question · Oct 4, 05:36 ET
In a conversation that began “best trail shoes for road to trail runs”, after the follow-up message, ChatGPT showed an ad from brooksrunning.com.
Shopping ad: Brooks Running Men's Ghost Trail Road Running Shoes Gray/Gray/Blackened Pearl · $150
Best for question · Oct 4, 03:30 ET
In a conversation that began “is it worth having separate trail shoes for mud and for dry rocky trails”, after the follow-up message, ChatGPT showed an ad from OpticsPlanet.
Text ad: “Comparing Outdoor Gear Retailers?”
Worth it question · Oct 4, 01:08 ET
In a conversation that began “best trail shoes that can handle a few miles of pavement to get to the trailhead”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Men's Nike ACG Zegama Trail GORE-TEX Waterproof Trail Running Shoes in Brown, Size: 8 | IO7932-200 · $200
Best for question · Oct 4, 00:07 ET
In a conversation that began “how much are carbon plated trail racing shoes like the hoka tecton x”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Men's Nike ACG Ultrafly Trail Trail Racing Shoes in Green, Size: 12 | IR7317-300 · $250
Price question · Oct 4, 05:26 ET
In a conversation that began “i'm signing up for my first 50k in the san gabriel mountains, which trail shoes have enough cushion and grip”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Men's Nike ACG Zegama Trail GORE-TEX Waterproof Trail Running Shoes in Grey, Size: 10 | IO7932-001 · $200
Long scenario question · Oct 4, 01:47 ET
In a conversation that began “how to stop trail shoe laces coming untied”, after the follow-up message, ChatGPT showed an ad from balega.com.
Text ad: “Save on Marathon Running Socks”
Fix or choose question · Oct 4, 03:48 ET
In a conversation that began “are trail running shoes worth it if i only run on gravel paths and easy trails”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Men's Nike ACG Zegama Trail GORE-TEX Waterproof Trail Running Shoes in Grey, Size: 12.5 | IO7932-001 · $200
Worth it question · Oct 4, 04:28 ET
In a conversation that began “how do i choose between max cushion and low profile trail shoes for technical terrain”, after the follow-up message, ChatGPT showed an ad from balega.com.
Text ad: “Built for Long Run Comfort”
Fix or choose question · Oct 4, 05:37 ET
In a conversation that began “are carbon plated trail racing shoes worth it for ultras”, after the follow-up message, ChatGPT showed an ad from brooksrunning.com.
Shopping ad: Brooks Running Unisex Hyperion Elite 6 Running Shoes Vaporous Grey/Yellow/Black · $275
Worth it question · Oct 4, 02:14 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 21.4% |
| Comparison | 21 | 16.0% |
| Fix or choose | 18 | 13.7% |
| Long scenario | 18 | 13.7% |
| Price | 20 | 15.3% |
| Worth it | 14 | 10.7% |
| Short search | 12 | 9.2% |
More in Sports, Outdoor & Fitness
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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