Rain Jackets ads in ChatGPT
Ads shown in ChatGPT conversations about Rain Jackets. We recorded 146 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 125 ads from 25 advertisers. Most often shown: llbean.com, Quince and SPC/LST.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Rain Jackets conversations
25 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 125 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | llbean.com | 28 | 22.4% |
| 2 | Quince | 18 | 14.4% |
| 3 | SPC/LST | 11 | 8.8% |
| 4 | VistaPrint US | 10 | 8.0% |
| 5 | Free Country | 8 | 6.4% |
| 6 | cettire.com | 7 | 5.6% |
| 7 | Neiman Marcus | 7 | 5.6% |
| 8 | OpticsPlanet | 6 | 4.8% |
| 9 | nike.com | 4 | 3.2% |
| 10 | freepeople.com | 3 | 2.4% |
| 11 | Portland Gear | 3 | 2.4% |
| 12 | purpose-built.com | 3 | 2.4% |
| 13 | burton.com | 2 | 1.6% |
| 14 | Lands' End | 2 | 1.6% |
| 15 | top5best.com | 2 | 1.6% |
| 16 | AKOVA | 1 | 0.8% |
| 17 | Alpacas of Montana | 1 | 0.8% |
| 18 | alphacoolproducts.com | 1 | 0.8% |
| 19 | amazon.com | 1 | 0.8% |
| 20 | Blundstone | 1 | 0.8% |
| 21 | Delta Vacations | 1 | 0.8% |
| 22 | Home Depot | 1 | 0.8% |
| 23 | manakey.com | 1 | 0.8% |
| 24 | poshmark.com | 1 | 0.8% |
| 25 | RefrigiWear | 1 | 0.8% |
1 shown product ad (0.8%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 51 | 40.8% |
| Shopping ad (product name and price) | 74 | 59.2% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Free CountryText ad
Free Country - Outdoor Apparel
Shown 8 times
- llbean.comShopping ad
Men's Trail Model Rain Jacket Graphite Large, Nylon | L.L.Bean
$99.95
Shown 8 times
- SPC/LSTText ad
Warmth Without The Bulk
Shown 7 times
- cettire.comShopping ad
Patagonia Torrentshell 3L Rain Jacket - L
$244.85
Shown 7 times
- QuinceText ad
Easy Style at Quince
Shown 6 times
- OpticsPlanetText ad
Comparing Outdoor Gear Retailers?
Shown 5 times
- VistaPrint USShopping ad
The North Face® DryVent™ Rain Jacket
$173.49
Shown 5 times
- Neiman MarcusText ad
Modern Designer Coats
Shown 4 times
- Portland GearText ad
Portland Gear
Shown 2 times
- top5best.comShopping ad
Top 5 Best packable rain jacket mens
$46.36
Shown 2 times
- purpose-built.comShopping ad
Monterey Rain Jacket - Black
$99.99
Shown 2 times
- nike.comShopping ad
Nike Men's Par Storm-FIT ADV Camo Loose Golf Jacket in Blue, Size: XS | IO0695-419
$330.97
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “I need a rain jacket that packs small for a London trip and doesn't look like hiking gear, suggestions?”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Women's Mountain Classic Raincoat Sailcloth/Classic Navy Small, Synthetic/Nylon | L.L.Bean · $200
Long scenario question · Oct 3, 23:05 ET
In a conversation that began “best rain jacket for golfers that doesn't restrict the swing”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Nike Men's Par Storm-FIT ADV Camo Loose Golf Jacket in Blue, Size: XS | IO0695-419 · $330.97
Best for question · Oct 3, 23:36 ET
In a conversation that began “I'm going to Disney World in August and want something better than a cheap poncho for afternoon storms, what should I get?”, after the follow-up message, ChatGPT showed an ad from Free Country.
Text ad: “Free Country - Outdoor Apparel”
Long scenario question · Oct 4, 05:05 ET
In a conversation that began “how to patch a hole in a rain jacket”, after the follow-up message, ChatGPT showed an ad from freepeople.com.
Shopping ad: NoSo Fleece Patch at FP Movement, Blue · $14
Fix or choose question · Oct 4, 02:56 ET
In a conversation that began “how to choose rain jacket size for layering”, after the follow-up message, ChatGPT showed an ad from VistaPrint US.
Text ad: “Weather ready”
Fix or choose question · Oct 4, 03:25 ET
In a conversation that began “uniqlo blocktech parka vs a real rain jacket for city use”, after the follow-up message, ChatGPT showed an ad from SPC/LST.
Text ad: “Warmth Without The Bulk”
Comparison question · Oct 3, 23:22 ET
In a conversation that began “best rain jacket for a Pacific Northwest road trip with lots of short hikes”, after the follow-up message, ChatGPT showed an ad from cettire.com.
Shopping ad: Patagonia Torrentshell 3L Rain Jacket - L · $244.85
Best for question · Oct 3, 23:16 ET
In a conversation that began “frogg toggs vs marmot precip for the money if I only need it a few times a year”, after the follow-up message, ChatGPT showed an ad from Quince.
Text ad: “Easy Style at Quince”
Comparison question · Oct 4, 00:49 ET
In a conversation that began “is gore tex worth it”, after the follow-up message, ChatGPT showed an ad from Blundstone.
Text ad: “Legendary Durability & Comfort.”
Worth it question · Oct 4, 04:10 ET
In a conversation that began “I want a classic trench coat that will last ten years and works in rain, what brands are worth the money?”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.
Text ad: “Modern Designer Coats”
Long scenario question · Oct 3, 23:23 ET
In a conversation that began “how to fold a packable rain jacket into its pocket”, after the follow-up message, ChatGPT showed an ad from Delta Vacations.
Text ad: “Travel Your Way, Easily”
Fix or choose question · Oct 4, 02:59 ET
In a conversation that began “rain jacket vs poncho for a Disney trip in summer”, after the follow-up message, ChatGPT showed an ad from alphacoolproducts.com.
Text ad: “AlphaCool Personal Cooling”
Comparison question · Oct 4, 00:17 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 22.4% |
| Comparison | 21 | 16.8% |
| Price | 19 | 15.2% |
| Fix or choose | 17 | 13.6% |
| Long scenario | 16 | 12.8% |
| Worth it | 13 | 10.4% |
| Short search | 11 | 8.8% |
More in Fashion, Apparel & Footwear
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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