Sports Bags ads in ChatGPT
Ads shown in ChatGPT conversations about Sports Bags. We recorded 120 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 115 ads from 34 advertisers. Most often shown: llbean.com, VistaPrint US and ARROW NYC.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Sports Bags conversations
top 25 of 34Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 115 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | llbean.com | 19 | 16.5% |
| 2 | VistaPrint US | 18 | 15.7% |
| 3 | ARROW NYC | 11 | 9.6% |
| 4 | Portland Gear | 9 | 7.8% |
| 5 | wolfpak.com | 6 | 5.2% |
| 6 | comfrt.com | 5 | 4.3% |
| 7 | Quince | 5 | 4.3% |
| 8 | 945 INDUSTRIES | 4 | 3.5% |
| 9 | MiamiLeathers | 4 | 3.5% |
| 10 | statebags.com | 3 | 2.6% |
| 11 | bl101.com | 2 | 1.7% |
| 12 | CustomTieDowns | 2 | 1.7% |
| 13 | Mercari Japan | 2 | 1.7% |
| 14 | OpticsPlanet | 2 | 1.7% |
| 15 | Rhoback | 2 | 1.7% |
| 16 | temu.com | 2 | 1.7% |
| 17 | vikingbags.com | 2 | 1.7% |
| 18 | allcitizens.com | 1 | 0.9% |
| 19 | freepeople.com | 1 | 0.9% |
| 20 | GOVX | 1 | 0.9% |
| 21 | hypmiami.com | 1 | 0.9% |
| 22 | kxkshop.com | 1 | 0.9% |
| 23 | Living Spaces | 1 | 0.9% |
| 24 | Luggage Base | 1 | 0.9% |
| 25 | nike.com | 1 | 0.9% |
9 more advertisers shared the other 9 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 47 | 40.9% |
| Shopping ad (product name and price) | 68 | 59.1% |
Shopping ads include 2 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- ARROW NYCText ad
Work. Gym. One backpack.
Shown 11 times
- Portland GearText ad
Portland Gear
Shown 8 times
- wolfpak.comText ad
MAH Group Inc
Gym Tactical Travel Backpacks Lifetime Warranty
Shown 6 times
- VistaPrint USShopping ad
Under Armour® Undeniable 5.0 Small Duffel Bag
$77.56
Shown 5 times
- llbean.comShopping ad
Mountain Classic Cordura Duffle, Large Black Large, Nylon | L.L.Bean
$150
Shown 5 times
- comfrt.comShopping ad
Comfrt Anywhere Bag | Navy | Navy
$65
Shown 5 times
- MiamiLeathersText ad
Men’s Work & Travel
Shown 4 times
- 945 INDUSTRIESText ad
Carry Better. Every Day.
Shown 3 times
- Mercari JapanText ad
Shop brands for less on Mercari
Shown 2 times
- QuinceText ad
High Quality Travel Backpacks
Shown 2 times
- CustomTieDownsText ad
Wrap, Cinch, Secure
Shown 1 time
- Saks Fifth AvenueShopping ad
Pocket Belt Bag
$340
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how much should i spend on a gym bag that will last years of daily use”, after the follow-up message, ChatGPT showed an ad from ARROW NYC.
Text ad: “Work. Gym. One backpack.”
Price question · Oct 4, 00:38 ET
In a conversation that began “how much is a patagonia black hole duffel”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Mountain Classic Cordura Duffle, Large Black Large, Nylon | L.L.Bean · $150
Price question · Oct 4, 03:35 ET
In a conversation that began “I'm getting into rucking and want a durable backpack. GORUCK or a cheaper alternative?”, after the follow-up message, ChatGPT showed an ad from Quince.
Text ad: “High Quality Travel Backpacks”
Long scenario question · Oct 4, 01:44 ET
In a conversation that began “patagonia black hole vs north face base camp”, after the follow-up message, ChatGPT showed an ad from comfrt.com.
Shopping ad: Comfrt Anywhere Bag | Navy | Navy · $65
Comparison question · Oct 4, 04:50 ET
In a conversation that began “goruck gr2 vs peak design travel backpack for gym and travel”, after the follow-up message, ChatGPT showed an ad from wolfpak.com.
Text ad: “Gym Tactical Travel Backpacks Lifetime Warranty”
Comparison question · Oct 4, 02:32 ET
In a conversation that began “are lifetime warranties like patagonia's ironclad guarantee worth paying more for”, after the follow-up message, ChatGPT showed an ad from SPC/LST.
Text ad: “Cordura® Cotton Stretch Pant”
Worth it question · Oct 4, 03:12 ET
In a conversation that began “best gym bag for work and gym”, after the follow-up message, ChatGPT showed an ad from VistaPrint US.
Shopping ad: Under Armour® Undeniable 5.0 Small Duffel Bag · $77.56
Best for question · Oct 4, 04:38 ET
In a conversation that began “how much does it cost to replace a broken zipper on a duffel bag”, after the follow-up message, ChatGPT showed an ad from Portland Gear.
Text ad: “Portland Gear”
Price question · Oct 4, 02:05 ET
In a conversation that began “matador packable duffel vs patagonia black hole packable for travel”, after the follow-up message, ChatGPT showed an ad from MiamiLeathers.
Text ad: “Men’s Work & Travel”
Comparison question · Oct 4, 00:28 ET
In a conversation that began “is a waterproof duffel worth it for regular camping and road trips”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Mountain Classic Cordura Duffle, Large Black Large, Nylon | L.L.Bean · $150
Worth it question · Oct 4, 02:33 ET
In a conversation that began “is a dedicated gym bag worth it or should i just use an old backpack”, after the follow-up message, ChatGPT showed an ad from ARROW NYC.
Text ad: “Work. Gym. One backpack.”
Worth it question · Oct 4, 04:43 ET
In a conversation that began “my gym bag smells awful even after washing, how do i get rid of the odor for good”, after the follow-up message, ChatGPT showed an ad from wolfpak.com.
Text ad: “Gym Tactical Travel Backpacks Lifetime Warranty”
Fix or choose question · Oct 4, 00:31 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 24 | 20.9% |
| Comparison | 18 | 15.7% |
| Price | 18 | 15.7% |
| Fix or choose | 17 | 14.8% |
| Long scenario | 18 | 15.7% |
| Short search | 10 | 8.7% |
| Worth it | 10 | 8.7% |
More in Sports, Outdoor & Fitness
Other Sports, Outdoor & Fitness topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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