Socks ads in ChatGPT
Ads shown in ChatGPT conversations about Socks. We recorded 145 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 135 ads from 26 advertisers. Most often shown: balega.com, Socksmith and llbean.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Socks conversations
top 25 of 26Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 135 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | balega.com | 38 | 28.1% |
| 2 | Socksmith | 28 | 20.7% |
| 3 | llbean.com | 14 | 10.4% |
| 4 | Alpacas of Montana | 10 | 7.4% |
| 5 | Rhoback | 9 | 6.7% |
| 6 | Quince | 4 | 3.0% |
| 7 | ONDO | 3 | 2.2% |
| 8 | strauss.com | 3 | 2.2% |
| 9 | DSW | 2 | 1.5% |
| 10 | Jordan Craig | 2 | 1.5% |
| 11 | Peter Millar | 2 | 1.5% |
| 12 | trueclassictees.com | 2 | 1.5% |
| 13 | AKOVA | 1 | 0.7% |
| 14 | austinlinen.com | 1 | 0.7% |
| 15 | baudie.com | 1 | 0.7% |
| 16 | bl101.com | 1 | 0.7% |
| 17 | c-in2.com | 1 | 0.7% |
| 18 | diesel.com | 1 | 0.7% |
| 19 | Dropps, PBC | 1 | 0.7% |
| 20 | freepeople.com | 1 | 0.7% |
| 21 | hodandhod.org | 1 | 0.7% |
| 22 | Orthoflexx | 1 | 0.7% |
| 23 | PaddlePro | 1 | 0.7% |
| 24 | Saks Fifth Avenue | 1 | 0.7% |
| 25 | Steele Canvas Basket | 1 | 0.7% |
1 more advertisers shared the other 1 shown ads.
4 shown product ads (3.0%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 88 | 65.2% |
| Shopping ad (product name and price) | 47 | 34.8% |
Shopping ads include 8 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- SocksmithText ad
Your New Everyday Socks
Shown 22 times
- balega.comText ad
IMPLUSLLC
Save on Marathon Running Socks
Shown 19 times
- Alpacas of MontanaText ad
The Best Alpaca Socks
Shown 8 times
- RhobackShopping ad
Stratus Performance Crew Socks | Heather - Charcoal Grey/White - White/Fleet Navy
$24
Shown 5 times
- llbean.comShopping ad
Adults' Cresta Wool Lightweight Hiking Socks, Crew Platinum Large, Wool Blend/Nylon | L.L.Bean
$22.95
Shown 2 times
- diesel.comShopping ad
Diesel Man Gray Socks - L
$30
Shown 1 time
- OrthoflexxText ad
OrthoFlexx® | Arch Support that Doesn't Collapse
Shown 1 time
- strauss.comShopping ad
STRAUSS | Classic All-Round Socks High-cut (3 Pack)| High-Performance Workwear | Grey | 11-12.5
$15
Shown 1 time
- QuinceShopping ad
Alpaca Boot Socks (3-Pack)
$49.90
Shown 1 time
- bl101.comShopping ad
Crew Performance Poly Socks 6-Pack - Black
$24.99
Shown 1 time
- ONDOShopping ad
Contour Compression Crew Socks 3-Pack
£17.92
Shown 1 time
- DSWText ad
Bombas Socks
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how to choose hiking socks”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Adults' Cresta Wool Lightweight Hiking Socks, Crew Platinum Large, Wool Blend/Nylon | L.L.Bean · $22.95
Fix or choose question · Oct 3, 23:18 ET
In a conversation that began “My husband goes through cheap socks every few months, what socks are durable enough to last years?”, after the follow-up message, ChatGPT showed an ad from strauss.com.
Shopping ad: STRAUSS | Classic All-Round Socks High-cut (3 Pack)| High-Performance Workwear | Grey | 11-12.5 · $15
Long scenario question · Oct 3, 23:30 ET
In a conversation that began “best socks for cold feet”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: Alpaca Boot Socks (3-Pack) · $49.90
Best for question · Oct 3, 23:02 ET
In a conversation that began “is darn tough's lifetime warranty free and how does it work”, after the follow-up message, ChatGPT showed an ad from Rhoback.
Shopping ad: Stratus Performance Crew Socks | Heather - Charcoal Grey/White - White/Fleet Navy · $24
Price question · Oct 3, 23:36 ET
In a conversation that began “are stance socks worth it”, after the follow-up message, ChatGPT showed an ad from bl101.com.
Shopping ad: Crew Performance Poly Socks 6-Pack - Black · $24.99
Worth it question · Oct 4, 02:50 ET
In a conversation that began “bombas vs carhartt socks for work boots”, after the follow-up message, ChatGPT showed an ad from Alpacas of Montana.
Text ad: “The Best Alpaca Socks”
Comparison question · Oct 3, 23:01 ET
In a conversation that began “best socks for a winter trip to Iceland where I'll be outside most of the day”, after the follow-up message, ChatGPT showed an ad from balega.com.
Text ad: “Save on Marathon Running Socks”
Best for question · Oct 4, 04:36 ET
In a conversation that began “stance socks”, after the follow-up message, ChatGPT showed an ad from Socksmith.
Text ad: “Your New Everyday Socks”
Short search question · Oct 3, 23:11 ET
In a conversation that began “how to choose dress sock color”, after the follow-up message, ChatGPT showed an ad from Jordan Craig.
Text ad: “Get More From Your Wardrobe”
Fix or choose question · Oct 3, 23:28 ET
In a conversation that began “I'm going on a two week Europe trip with only a carry on, what socks can I wear multiple times between washes?”, after the follow-up message, ChatGPT showed an ad from ONDO.
Shopping ad: Merino Wool No Show Socks 4-Pack · £86.01
Long scenario question · Oct 3, 23:08 ET
In a conversation that began “best socks for wearing with birkenstocks in the fall”, after the follow-up message, ChatGPT showed an ad from freepeople.com.
Shopping ad: Slouch Socks 2-Pack by Free People in Brown · $28
Best for question · Oct 4, 03:53 ET
In a conversation that began “how to stop socks from slipping down into my boots when I walk”, after the follow-up message, ChatGPT showed an ad from PaddlePro.
Shopping ad: Road to Pro Ultragrip V2 | Non-Slip | Crew Socks - Road To Pro · $28
Fix or choose question · Oct 3, 23:19 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 21.5% |
| Comparison | 22 | 16.3% |
| Price | 21 | 15.6% |
| Long scenario | 20 | 14.8% |
| Fix or choose | 16 | 11.9% |
| Worth it | 15 | 11.1% |
| Short search | 12 | 8.9% |
More in Fashion, Apparel & Footwear
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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