Activewear and Leggings ads in ChatGPT
Ads shown in ChatGPT conversations about Activewear and Leggings. We recorded 146 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 142 ads from 43 advertisers. Most often shown: Quince, Alura and nike.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Activewear and Leggings conversations
top 25 of 43Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 142 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Quince | 20 | 14.1% |
| 2 | Alura | 18 | 12.7% |
| 3 | nike.com | 18 | 12.7% |
| 4 | Rhoback | 9 | 6.3% |
| 5 | fabletics.com | 6 | 4.2% |
| 6 | fiercepulse.com | 6 | 4.2% |
| 7 | frankandeileen.com | 6 | 4.2% |
| 8 | Bauerfeind USA | 4 | 2.8% |
| 9 | llbean.com | 4 | 2.8% |
| 10 | poshmark.com | 4 | 2.8% |
| 11 | comfrt.com | 3 | 2.1% |
| 12 | freepeople.com | 3 | 2.1% |
| 13 | trueclassictees.com | 3 | 2.1% |
| 14 | austinlinen.com | 2 | 1.4% |
| 15 | baudie.com | 2 | 1.4% |
| 16 | BIKE Athletic | 2 | 1.4% |
| 17 | dudley-stephens.com | 2 | 1.4% |
| 18 | GOVX | 2 | 1.4% |
| 19 | jjwinks.com | 2 | 1.4% |
| 20 | Lanzera | 2 | 1.4% |
| 21 | Salty Mermaid | 2 | 1.4% |
| 22 | Aeropostale | 1 | 0.7% |
| 23 | allcitizens.com | 1 | 0.7% |
| 24 | Alpacas of Montana | 1 | 0.7% |
| 25 | balega.com | 1 | 0.7% |
18 more advertisers shared the other 18 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 51 | 35.9% |
| Shopping ad (product name and price) | 91 | 64.1% |
Shopping ads include 6 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- AluraText ad
Leggings, Shorts & More
Shown 15 times
- frankandeileen.comText ad
Frank & Eileen LLC
Your New Go-To Pants
Shown 6 times
- QuinceShopping ad
Satin-Sculpt High-Waisted Legging
$39.90
Shown 4 times
- RhobackShopping ad
Vista High-Rise Legging | Solid - Midnight Black
$98
Shown 4 times
- Bauerfeind USAText ad
Support Every Workout
Shown 3 times
- LanzeraText ad
Lanzera Ravenna Short - Highrise
Shown 2 times
- baudie.comText ad
Bella Organic Skin Inc
Want Odorless Sweat?
Shown 2 times
- fabletics.comShopping ad
Fabletics Men's Training Day Tee + Kadence Short & Boxer Brief 3-Piece Bundle Black One Size Fits Most
$34.97
Shown 2 times
- austinlinen.comShopping ad
Bamboo Yoga Pants
$68
Shown 2 times
- GOVXText ad
Under Armour Performance Gear
Shown 2 times
- dudley-stephens.comShopping ad
Palm Bay Pant in Luxe Stretch (Black)
$111
Shown 2 times
- BIKE AthleticText ad
Shop BIKE® Athletic!
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “lululemon align dupes on amazon that feel buttery and don't pill”, after the follow-up message, ChatGPT showed an ad from jjwinks.com.
Shopping ad: Ultimate Leggings · $126
Comparison question · Oct 3, 23:04 ET
In a conversation that began “how much should I spend on running shorts”, after the follow-up message, ChatGPT showed an ad from GOVX.
Text ad: “Under Armour Performance Gear”
Price question · Oct 4, 03:13 ET
In a conversation that began “best joggers for men who want something that looks good at the gym and the airport”, after the follow-up message, ChatGPT showed an ad from trueclassictees.com.
Shopping ad: Men's Active Joggers | Black | L · $49.99
Best for question · Oct 4, 05:34 ET
In a conversation that began “I want a pair of running shorts with a built in liner that doesn't feel like a diaper, which brands get it right?”, after the follow-up message, ChatGPT showed an ad from lordandtaylor.com.
Shopping ad: UNDER ARMOUR® RUNNING SHORTS · $1,032.90
Long scenario question · Oct 3, 23:38 ET
In a conversation that began “how to get rid of the smell in workout clothes that comes back even after washing”, after the follow-up message, ChatGPT showed an ad from baudie.com.
Text ad: “Want Odorless Sweat?”
Fix or choose question · Oct 4, 03:07 ET
In a conversation that began “gymshark vs lululemon for the gym”, after the follow-up message, ChatGPT showed an ad from fabletics.com.
Shopping ad: Fabletics Men's Training Day Tee + Kadence Short & Boxer Brief 3-Piece Bundle Black One Size Fits Most · $34.97
Comparison question · Oct 3, 23:45 ET
In a conversation that began “why do my leggings get see through in the knees”, after the follow-up message, ChatGPT showed an ad from Life Is Good.
Text ad: “Women's Solid Crusher-FLEX Pant - Fog Gray / XX...”
Fix or choose question · Oct 4, 05:20 ET
In a conversation that began “nike leggings on clearance”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Women's Nike Pro Seamless High-Waisted 7/8 Leggings in Red, Size: Small | IF1208-608 · $70
Price question · Oct 3, 23:24 ET
In a conversation that began “I do hot yoga four times a week and my leggings get soaked and heavy, what fabrics work best for that?”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: Ultra-Form High-Rise Legging · $39.90
Long scenario question · Oct 3, 23:33 ET
In a conversation that began “are vuori shorts worth the price for running and lifting”, after the follow-up message, ChatGPT showed an ad from balega.com.
Text ad: “Built for Long Run Comfort”
Worth it question · Oct 3, 23:19 ET
In a conversation that began “are expensive leggings worth it”, after the follow-up message, ChatGPT showed an ad from Alura.
Text ad: “Leggings, Shorts & More”
Worth it question · Oct 3, 23:09 ET
In a conversation that began “best leggings for a long flight that look nice enough to wear to brunch after”, after the follow-up message, ChatGPT showed an ad from dudley-stephens.com.
Shopping ad: Palm Bay Pant in Luxe Stretch (Black) · $111
Best for question · Oct 4, 02:59 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 20.4% |
| Comparison | 22 | 15.5% |
| Price | 22 | 15.5% |
| Fix or choose | 20 | 14.1% |
| Long scenario | 22 | 15.5% |
| Worth it | 15 | 10.6% |
| Short search | 12 | 8.5% |
More in Fashion, Apparel & Footwear
Other Fashion, Apparel & Footwear topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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