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SPC/LST ads in ChatGPT

In our capture of logged-out ChatGPT, 99 ads from SPC/LST appeared on screen (all text ads), in 4 distinct ad copies across 3 industries and 24 topics. Each one appeared after our follow-up message asking for a sponsored ad.

spclst.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
99
distinct ad copies
4
industries
3
topics
24

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where SPC/LST advertised, not how often ChatGPT shows its ads.

Ad copies

SPC/LST ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

4 ad copies

  • SPC/LSTSponsored

    Warmth Without The Bulk

    Text ad · shown 54 times

    Questions it appeared after

    1. “are expensive vests worth it compared to target ones”Puffer Vests · Oct 3, 11:09 pm ET
    2. “best rain jacket for a trip to Scotland and Ireland where it rains every day”Rain Jackets · Oct 3, 11:16 pm ET
    3. “columbia winter jacket clearance”Outerwear and Winter Jackets · Oct 3, 11:17 pm ET
    4. “best winter coat for commuting in new york that's warm but not bulky on the subway”Outdoor Clothing & Layers · Oct 4, 3:04 am ET
    5. “I walk 15 minutes to the train in Chicago and my fingers go numb even in gloves, what should I buy instead?”Gloves, Scarves and Winter Accessories · Oct 4, 11:18 am ET

    +49 more conversations with this ad copy

  • SPC/LSTSponsored

    Cordura® Cotton Stretch Pant

    Text ad · shown 19 times

    Questions it appeared after

    1. “are lifetime warranties like patagonia's ironclad guarantee worth paying more for”Sports Bags · Oct 4, 3:12 am ET

    +18 more conversations with this ad copy

  • SPC/LSTSponsored

    Durable Gear, Refined

    Text ad · shown 17 times

    Questions it appeared after

    1. “is a western mountaineering bag worth it”Sleeping Bags · Oct 3, 11:13 pm ET
    2. “pelican vs yeti hard cooler”Coolers · Oct 3, 11:33 pm ET
    3. “alternatives to arc'teryx jackets”Outdoor Clothing & Layers · Oct 4, 12:51 am ET

    +14 more conversations with this ad copy

  • SPC/LSTSponsored

    Cordura®

    Text ad · shown 9 times

    Questions it appeared after

    1. “barbour waxed jacket vs gore tex rain jacket”Rain Jackets · Oct 4, 1:04 am ET

    +8 more conversations with this ad copy

Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like