backcountry.com ads in ChatGPT
In our capture of logged-out ChatGPT, 99 ads from backcountry.com appeared on screen (all shopping ads), in 67 distinct ad copies across 8 industries and 24 topics. Each one appeared after our follow-up message asking for a sponsored ad.
- ads shown
- 99
- distinct ad copies
- 67
- industries
- 8
- topics
- 24
Logged-out ChatGPT from US connections, Oct 3–4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where backcountry.com advertised, not how often ChatGPT shows its ads.
backcountry.com ad copies, most shown first
Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.
top 24 of 67
- backcountry.comSponsored
Nocs Provisions Lite View 9-27x56 Spotting Scope Saguaro Green, One Size
$349.95
Shopping ad · shown 8 times
Questions it appeared after
- “swarovski el vs nl pure for a serious birder who wants the best view”Birding Binoculars · Oct 4, 2:30 am ET
- “kowa vs vortex spotting scopes for shorebirds on the coast”Birding Binoculars · Oct 4, 5:25 am ET
+6 more conversations with this ad copy
- backcountry.comSponsored
Nocs Provisions Standard Issue 8x25 Waterproof Binocular Cobalt Blue II, One Size
$99.95
Shopping ad · shown 5 times
Questions it appeared after
- “how do i choose binoculars for birding if i'm on a tight budget”Birding Binoculars · Oct 4, 12:07 am ET
- “are expensive binoculars worth it for a casual backyard birder”Birding Binoculars · Oct 4, 5:05 am ET
+3 more conversations with this ad copy
- backcountry.comSponsored
Coleman Cascade Classic Stove Hickory Moss, One Size
$116.99
Shopping ad · shown 4 times
Questions it appeared after
- “primus kinjia vs coleman cascade for a quality car camping stove that simmers well”Camp Stoves · Oct 4, 12:32 am ET
- “coleman classic vs camp chef everest 2x for someone who cooks big meals at camp”Camp Stoves · Oct 4, 4:52 am ET
+2 more conversations with this ad copy
- backcountry.comSponsored
Fi'zi:k Terra Argo X1 Saddle Black, 150mm
$229.99
Shopping ad · shown 4 times
Questions it appeared after
- “specialized diverge price range”Road & Gravel Bikes · Oct 4, 4:50 am ET
+3 more conversations with this ad copy
- backcountry.comSponsored
Nocs Provisions Field Issue 8x32 Binoculars Coral Red, One Size
$179.95
Shopping ad · shown 4 times
Questions it appeared after
- “best budget birding binoculars”Birding Binoculars · Oct 4, 4:49 am ET
+3 more conversations with this ad copy
- backcountry.comSponsored
PRO Discover v2 Seatpost Black, 31.6mm, 320mm, 20mm offset
$315
Shopping ad · shown 3 times
Questions it appeared after
- “1x vs 2x gearing on a cannondale topstone for hilly vermont gravel”Road & Gravel Bikes · Oct 3, 10:58 pm ET
- “cannondale topstone”Road & Gravel Bikes · Oct 3, 11:04 pm ET
- “canyon direct to consumer vs buying a trek from a local shop, what are the tradeoffs”Road & Gravel Bikes · Oct 4, 12:02 am ET
- backcountry.comSponsored
PRO Turnix Saddle Black, 142mm
$190
Shopping ad · shown 3 times
Questions it appeared after
- “best saddle for long distance riding”Bike Accessories · Oct 3, 11:05 pm ET
- “how do i figure out my road bike size when i'm between two sizes on a chart”Road & Gravel Bikes · Oct 3, 11:10 pm ET
+1 more conversation with this ad copy
- backcountry.comSponsored
Shimano 105 FD-R7000 Front Derailleur Black, 31.8/28.6mm
$43.79
Shopping ad · shown 3 times
Questions it appeared after
- “is it worth upgrading from shimano 105 to ultegra on a new road bike”Road & Gravel Bikes · Oct 4, 5:02 am ET
+2 more conversations with this ad copy
- backcountry.comSponsored
Shimano PD-R550 SPD-SL Pedals Black, Pair
$120
Shopping ad · shown 2 times
Questions it appeared after
- “spd vs delta cleats which to choose”Exercise Bikes · Oct 3, 10:40 pm ET
- “how to choose pedals and shoes for a new road bike, spd sl vs spd”Road & Gravel Bikes · Oct 3, 11:06 pm ET
- backcountry.comSponsored
Crank Brothers Premium Bike Cleats Gold, Standard Release, 6 Deg Float
$26.99
Shopping ad · shown 2 times
Questions it appeared after
- “cycling shoes under 100 dollars”Bike Accessories · Oct 3, 11:19 pm ET
+1 more conversation with this ad copy
- backcountry.comSponsored
4iiii Shimano Dura Ace 9200 PRECISION 3+ Pro Dual-Side Power Meter Black, 175mm, 52-36T
$1,224.99
Shopping ad · shown 2 times
Our export holds no question text for these conversations.
- backcountry.comSponsored
Escape Climbing Crash Pad Couch Frame Wood, One Size
$119.95
Shopping ad · shown 2 times
Questions it appeared after
- “is a second crash pad worth it for bouldering trips with friends”Climbing Gear · Oct 4, 2:40 am ET
+1 more conversation with this ad copy
- backcountry.comSponsored
Jetboil Flash 1.0L Fast Boil Backpacking Stove System + Windscreen Topo, One Size
$159.99
Shopping ad · shown 2 times
Questions it appeared after
- “jetboil vs msr windburner”Camp Stoves · Oct 4, 5:26 am ET
+1 more conversation with this ad copy
- backcountry.comSponsored
Stasher Bowl Bag Clear, 64 fl oz
$38.99
Shopping ad · shown 2 times
Our export holds no question text for these conversations.
- backcountry.comSponsored
Garmin Tacx Neo 3M Smart Trainer One Color, One Size
$1,799.99
Shopping ad · shown 1 time
Questions it appeared after
- “I'm a road cyclist in Wisconsin and need something for indoor training from November to March. Smart bike or trainer?”Exercise Bikes · Oct 3, 9:43 pm ET
- backcountry.comSponsored
Selle Italia Max Flite Gel Superflow Saddle Black, L3
$199.99
Shopping ad · shown 1 time
Questions it appeared after
- “how do i set up the seat and handlebars so long indoor rides feel more comfortable”Exercise Bikes · Oct 3, 9:55 pm ET
- backcountry.comSponsored
Muc-Off Tubeless Rim Tape - 10m Roll Pink, 28mm
$12.64
Shopping ad · shown 1 time
Questions it appeared after
- “tubeless sealant keeps leaking from the bead on my gravel tires, how do i fix that”Road & Gravel Bikes · Oct 3, 11:04 pm ET
- backcountry.comSponsored
Shimano SPD-SL Cleat Set One Color, SM-SH11/Floating
$25.15
Shopping ad · shown 1 time
Questions it appeared after
- “I'm 6 foot 5 with size 14 feet and cycling shoes never fit. Which brands make big sizes?”Bike Accessories · Oct 3, 11:07 pm ET
- backcountry.comSponsored
Shimano 105 WH-RS710 C32 Carbon Road Wheelset - Tubeless Black, Set
$1,285
Shopping ad · shown 1 time
Questions it appeared after
- “best gravel bike that can double as a fast road bike with a second wheelset”Road & Gravel Bikes · Oct 3, 11:10 pm ET
- backcountry.comSponsored
Q-Tubes Road Bike Tube 700c x 28-32mm, 32mm presta valve
$8.46
Shopping ad · shown 1 time
Questions it appeared after
- “how much does it cost to replace road bike tires and tubes every year”Bike Accessories · Oct 3, 11:34 pm ET
- backcountry.comSponsored
Continental Grand Prix 5000 650b Clincher Tire Black, Black Chili, 650bx28
$89.95
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
- backcountry.comSponsored
Mavic Cosmic SLR 32 Carbon Wheel Black, Rear, HG, 12x142mm
$591.98
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
- backcountry.comSponsored
NEMO Equipment Inc. Disco Endless Promise Sleeping Bag: 15F Down - Men's Ombre Blue, Long
$349.95
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
- backcountry.comSponsored
Shimano PD-RS500 Pedals Black, Set
$72
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
More ad copies · 43 of 43
- Nocs Provisions NocLoc Approach Neck Strap Backwoods Green, One Size$29.90 · Shopping ad · shown 1 time
- MSR PocketRocket Deluxe Stove Kit One Color, One Size$159.95 · Shopping ad · shown 1 time
- Ergon SM Sport Saddle - Men's Black, Small/Medium$79.95 · Shopping ad · shown 1 time
- Barbour Starfish Dog Toy Starfish, One Size$35 · Shopping ad · shown 1 time
- Astral Bird Dog Life Jacket Ol' Blue, XS$46.75 · Shopping ad · shown 1 time
- Corpus Natural Body Wash Santalum, One Size$30 · Shopping ad · shown 1 time
- PRO Discover Handlebar Black, 44cm$70 · Shopping ad · shown 1 time
- Jetboil TrailCook 1.2L Backpacking Stove System Camo, One Size$179.99 · Shopping ad · shown 1 time
- MSR WindBurner Stove System Red, 1.0L$199.95 · Shopping ad · shown 1 time
- Raide LF 2L Running Belt Black, S$149 · Shopping ad · shown 1 time
- Helly Hansen Powderqueen Bib Pant - Women's Grey Fog Snow Camo AOP, XS$180 · Shopping ad · shown 1 time
- 4iiii Shimano Dura Ace 9200 PRECISION 3+ Pro Dual-Side Power Meter Black, 172.5mm, 50-34T$1,224.99 · Shopping ad · shown 1 time
- Salomon Absolute Bib - Women's Deep Black, L$379.95 · Shopping ad · shown 1 time
- Helly Hansen Powderqueen Bib Pant - Women's Mellow Grey Granite, XS$120 · Shopping ad · shown 1 time
- Matador Blackout Travel Pillow Black, One Size$39.99 · Shopping ad · shown 1 time
- Shimano GRX FC-RX810 1x Crankset Black, 170mm, 42T$280 · Shopping ad · shown 1 time
- Shimano PD-T8000 XT Pedals Black, Pair$145 · Shopping ad · shown 1 time
- Carve Designs Jacey Textured Dress - Women's Crosscheck, XS$82.57 · Shopping ad · shown 1 time
- prAna Everyday Tank Top - Women's Lychee, S$23.80 · Shopping ad · shown 1 time
- Marine Layer Carmen Smocked Dress - Women's Green Geo, L$118.46 · Shopping ad · shown 1 time
- Halfdays Carson Bib Pant - Women's Alpine Green, M/Reg$241.50 · Shopping ad · shown 1 time
- Perfect Moment JG Bib Ski Pant - Women's Snow White, L$279.90 · Shopping ad · shown 1 time
- Muc-Off Ultimate Tubeless Setup Kit One Color, DH/Trai/Enduro, 30mm Tape/44mm Valves$65.99 · Shopping ad · shown 1 time
- Perfect Moment Polar Flare Ski Jacket III - Women's Snow White, XL$477 · Shopping ad · shown 1 time
- Selle SMP Well with Carbon Rail Saddle Black, 144mm$280 · Shopping ad · shown 1 time
- SRAM RED Front Derailleur Set Up Tool One Color, 46-50t$6.65 · Shopping ad · shown 1 time
- Nocs Provisions Field Tube 8 x 32 Monocular Corsican Blue, One Size$129.95 · Shopping ad · shown 1 time
- Ultimate Direction Race Vest Black, L$154.95 · Shopping ad · shown 1 time
- Michelin Power Adventure Performance Line Gravel Tubeless Tire Black, 700x42$78.99 · Shopping ad · shown 1 time
- Barbour Wool Touch Dog Coat Taupe/Pink Tartan, M$90 · Shopping ad · shown 1 time
- Astral Bird Dog Life Jacket Hound Gray, XS$55.25 · Shopping ad · shown 1 time
- Shimano 2nd Gen E-Tube Di2 Wire EW-SD300, 950mm$23.76 · Shopping ad · shown 1 time
- Roxy Rideout Bib - Women's Black, XS$155.97 · Shopping ad · shown 1 time
- Black Diamond Spot 400-R Headlamp Azul, One Size$59.96 · Shopping ad · shown 1 time
- Jorde Co. Minka Ski Suit - Women's Gondola, S$689.95 · Shopping ad · shown 1 time
- Fjallraven Nuuk Insulated Parka - Women's Dark Navy, L$534.95 · Shopping ad · shown 1 time
- Quarq DZero Power Meter Spider Black, Specialized, 130BCD$442 · Shopping ad · shown 1 time
- Pinarello F7 Force AXS Ultrafast 45 Carbon Wheel Road Bike Starry Red Shiny, 57.5$7,500 · Shopping ad · shown 1 time
- Ergon GS1 Evo Grips Moondust Grey, L$34.95 · Shopping ad · shown 1 time
- Helly Hansen Avanti Stretch 2.0 Pant - Women's Snow, S$217.50 · Shopping ad · shown 1 time
- RockShox High-Pressure Fork & Shock Pump Standard, 300 psi Max$38 · Shopping ad · shown 1 time
- Non-stop Dogwear Dog Flying Disc Orange/Black, One Size$19.99 · Shopping ad · shown 1 time
- Joolca Ensuite Mounted Double Dark Grey, One Size$499 · Shopping ad · shown 1 time
Where backcountry.com ads appeared
The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.
Industries
Topics
and 12 more topics, 12 ads in all
Brands in the same topics
Other advertisers whose ads appeared in conversations on the topics where backcountry.com’s did, ranked by how much those topics overlap. Each tile opens its page.
18 brands
temu.com2,744 ads shown18 shared topics
BIKE Athletic61 ads shown6 shared topics
OpticsPlanet98 ads shown8 shared topics
Peax Equipment Co63 ads shown10 shared topics
llbean.com949 ads shown14 shared topics
Whoop644 ads shown6 shared topics
top5best.com535 ads shown16 shared topics
The Pro's Closet70 ads shown3 shared topics
GOVX268 ads shown7 shared topics
Home Depot409 ads shown8 shared topics
Rogue Fitness291 ads shown6 shared topicskellards.com102 ads shown2 shared topics
Cotton Carrier91 ads shown2 shared topics
rokform.com300 ads shown3 shared topics
Expedia1,840 ads shown5 shared topics
VistaPrint US1,702 ads shown9 shared topics
Etsy145 ads shown10 shared topics
Pedal Electric71 ads shown4 shared topicsHow this data was captured
What we ran, what counts as a shown ad, and what these numbers cannot tell you.
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
Explore the library
All 20 industries, the most shown topics and the guides, one link each.
How does your brand show up in ChatGPT and AI search?
We look at the answers and ads shown for your category and where your brand appears in them.