Swimming Gear ads in ChatGPT
Ads shown in ChatGPT conversations about Swimming Gear. We recorded 140 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 128 ads from 38 advertisers. Most often shown: nike.com, Whoop and amazon.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Swimming Gear conversations
top 25 of 38Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 128 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | nike.com | 29 | 22.7% |
| 2 | Whoop | 21 | 16.4% |
| 3 | amazon.com | 10 | 7.8% |
| 4 | paragondivestore.com | 9 | 7.0% |
| 5 | Abysse | 5 | 3.9% |
| 6 | dorsalfins.com | 4 | 3.1% |
| 7 | Havoc Racing | 4 | 3.1% |
| 8 | Antoninias | 3 | 2.3% |
| 9 | Fire Cold Plunge | 3 | 2.3% |
| 10 | Hydrojug | 3 | 2.3% |
| 11 | Rogue Fitness | 3 | 2.3% |
| 12 | Optics Outfitter | 2 | 1.6% |
| 13 | OpticsPlanet | 2 | 1.6% |
| 14 | SaunaBox | 2 | 1.6% |
| 15 | Sun Home Saunas | 2 | 1.6% |
| 16 | temu.com | 2 | 1.6% |
| 17 | Titan Wellness Systems | 2 | 1.6% |
| 18 | Cupshe-US | 1 | 0.8% |
| 19 | Drink LMNT | 1 | 0.8% |
| 20 | Fire Salt | 1 | 0.8% |
| 21 | foamnoodles.com | 1 | 0.8% |
| 22 | GOVX | 1 | 0.8% |
| 23 | kiwamitri.com | 1 | 0.8% |
| 24 | Liquid I.V. | 1 | 0.8% |
| 25 | llbean.com | 1 | 0.8% |
13 more advertisers shared the other 13 shown ads.
1 shown product ad (0.8%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 79 | 61.7% |
| Shopping ad (product name and price) | 49 | 38.3% |
Shopping ads include 1 ad that our export labels as a text ad but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- WhoopText ad
WHOOP
Shown 11 times
- nike.comShopping ad
Nike Unisex Swim Vapor Mirrored Goggles in Grey, Size: One Size | NESSA176-018
$41
Shown 8 times
- amazon.comText ad
Scuba Prime
See More Underwater
Shown 7 times
- Havoc RacingText ad
Havoc Infinity Goggle
Shown 4 times
- paragondivestore.comShopping ad
Fourth Element - Men's XL-Short XENOS 3MM Wetsuit (WETSUIT CLEARANCE - FINAL SALE)
$467
Shown 3 times
- AbysseText ad
Women's Eco Wetsuits | Yamamoto Neoprene | Abysse
Shown 3 times
- HydrojugText ad
Engineered to Keep Up
Shown 3 times
- AntoniniasText ad
Unleash the Goddess Within
Shown 3 times
- Rogue FitnessText ad
Train Like a Hybrid Athlete
Shown 3 times
- Titan Wellness SystemsText ad
Recover Faster with Ice Bath
Shown 2 times
- dorsalfins.comShopping ad
DORSAL Lifeguard Floating Swim Fins (Flippers)
$59.95
Shown 2 times
- OpticsPlanetText ad
Comparing Outdoor Gear Retailers?
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “jammers”, after the follow-up message, ChatGPT showed an ad from Hydrojug.
Text ad: “Engineered to Keep Up”
Short search question · Oct 4, 01:32 ET
In a conversation that began “form smart goggles vs a garmin watch for tracking laps and pace in the pool”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Nike Unisex Swim Vapor Mirrored Goggles in Grey, Size: One Size | NESSA176-018 · $41
Comparison question · Oct 4, 02:09 ET
In a conversation that began “sleeveless vs full sleeve wetsuit from blueseventy for warm water triathlons”, after the follow-up message, ChatGPT showed an ad from paragondivestore.com.
Shopping ad: Fourth Element - Men's XL-Short XENOS 3MM Wetsuit (WETSUIT CLEARANCE - FINAL SALE) · $467
Comparison question · Oct 4, 01:46 ET
In a conversation that began “are expensive racing jammers worth it for a masters swim meet”, after the follow-up message, ChatGPT showed an ad from Primal Plunges.
Text ad: “The Peloton of cold plunges”
Worth it question · Oct 4, 01:40 ET
In a conversation that began “is a swim watch worth it if i only swim twice a week”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “WHOOP”
Worth it question · Oct 3, 23:55 ET
In a conversation that began “my goggles fog up after a few laps even with anti fog spray, what else can i do”, after the follow-up message, ChatGPT showed an ad from OpticsPlanet.
Text ad: “Comparing Outdoor Gear Retailers?”
Fix or choose question · Oct 4, 05:17 ET
In a conversation that began “swimsuit fading from chlorine”, after the follow-up message, ChatGPT showed an ad from Abysse.
Text ad: “New Dusty Lavender”
Fix or choose question · Oct 4, 04:18 ET
In a conversation that began “how much does it cost to get geared up for lap swimming with goggles, cap, suit and fins”, after the follow-up message, ChatGPT showed an ad from amazon.com.
Text ad: “Ready for Your Next Snorkel”
Price question · Oct 4, 00:51 ET
In a conversation that began “cheapest wetsuit that's good enough for a first sprint triathlon”, after the follow-up message, ChatGPT showed an ad from Rogue Fitness.
Text ad: “Train Like a Hybrid Athlete”
Price question · Oct 4, 01:18 ET
In a conversation that began “is a home endless pool worth it compared to a gym with a lap pool”, after the follow-up message, ChatGPT showed an ad from Fire Cold Plunge.
Text ad: “No Chiller. No Plumbing.”
Worth it question · Oct 4, 05:47 ET
In a conversation that began “speedo biofuse vs arena powerfin pro for building leg strength”, after the follow-up message, ChatGPT showed an ad from Drink LMNT.
Text ad: “Zero Sugar Electrolytes”
Comparison question · Oct 4, 00:33 ET
In a conversation that began “are smart swim goggles worth it for someone training for an ironman”, after the follow-up message, ChatGPT showed an ad from Sun Home Saunas.
Text ad: “Ice-cold, on demand”
Worth it question · Oct 4, 03:35 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 21.9% |
| Comparison | 21 | 16.4% |
| Price | 19 | 14.8% |
| Fix or choose | 16 | 12.5% |
| Long scenario | 18 | 14.1% |
| Short search | 14 | 10.9% |
| Worth it | 12 | 9.4% |
More in Sports, Outdoor & Fitness
Other Sports, Outdoor & Fitness topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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