Deodorant ads in ChatGPT
Ads shown in ChatGPT conversations about Deodorant. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 144 ads from 28 advertisers. Most often shown: baudie.com, hygienelab.com and saltandstone.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Deodorant conversations
top 25 of 28Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 144 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | baudie.com | 35 | 24.3% |
| 2 | hygienelab.com | 20 | 13.9% |
| 3 | saltandstone.com | 18 | 12.5% |
| 4 | BIG GUNS USA | 16 | 11.1% |
| 5 | Care to Beauty | 11 | 7.6% |
| 6 | evilgoods.com | 6 | 4.2% |
| 7 | scheels.com | 5 | 3.5% |
| 8 | Neat Apparel | 4 | 2.8% |
| 9 | Dr. Squatch | 3 | 2.1% |
| 10 | mycarpe.com | 3 | 2.1% |
| 11 | Dial® | 2 | 1.4% |
| 12 | Huha | 2 | 1.4% |
| 13 | loyaltie.com | 2 | 1.4% |
| 14 | temu.com | 2 | 1.4% |
| 15 | amazon.com | 1 | 0.7% |
| 16 | AstraGlow | 1 | 0.7% |
| 17 | balega.com | 1 | 0.7% |
| 18 | beardsorcery.com | 1 | 0.7% |
| 19 | Drink LMNT | 1 | 0.7% |
| 20 | Dropps, PBC | 1 | 0.7% |
| 21 | ELOREA | 1 | 0.7% |
| 22 | Etsy | 1 | 0.7% |
| 23 | Fulton and Roark | 1 | 0.7% |
| 24 | perfumegiants.com | 1 | 0.7% |
| 25 | Pura | 1 | 0.7% |
3 more advertisers shared the other 3 shown ads.
1 shown product ad (0.7%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 91 | 63.2% |
| Shopping ad (product name and price) | 53 | 36.8% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- baudie.comText ad
Bella Organic Skin Inc
Want Odorless Sweat?
Shown 30 times
- saltandstone.comText ad
SALT & STONE LLC
The Best-Smelling Deodorant
Shown 12 times
- hygienelab.comShopping ad
Deodorant
$26
Shown 12 times
- BIG GUNS USAText ad
Big Guns USA - Veteran-Founded Deodorant
Shown 9 times
- Care to BeautyShopping ad
Clinique Antiperspirant Deodorant Roll-On 75ml (2.54floz)
$25.60
Shown 6 times
- evilgoods.comShopping ad
Tallow Deodorant - Natural Aluminum Free Sandalwood / Buy 3 & Get 2 FREE
$24.99
Shown 5 times
- scheels.comShopping ad
Oars + Alps Aluminum-Free California Coast Deodorant
$13.99
Shown 5 times
- mycarpe.comText ad
Clutch, Inc. (DBA Carpe)
Customized underarm sweat care that works
Shown 3 times
- Neat ApparelText ad
No More Visible Sweat Stains on Your Shirt
Shown 3 times
- Dr. SquatchText ad
All-Day Freshness. All-Day Confidence.
Shown 2 times
- HuhaText ad
Not just underwear, undercare™
Shown 2 times
- Dial®Text ad
Get a Fresh Clean with Dial®
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best deodorant for sensitive underarms after shaving”, after the follow-up message, ChatGPT showed an ad from hygienelab.com.
Shopping ad: Deodorant · $26
Best for question · Oct 4, 03:29 ET
In a conversation that began “is an expensive deodorant worth it or does a $5 stick work just as well”, after the follow-up message, ChatGPT showed an ad from BIG GUNS USA.
Text ad: “Broken Arrow - 6 Pack Bundle”
Worth it question · Oct 4, 05:26 ET
In a conversation that began “I have sensitive underarms that sting after shaving, what gentle deodorant won't irritate them?”, after the follow-up message, ChatGPT showed an ad from saltandstone.com.
Text ad: “The Best-Smelling Deodorant”
Long scenario question · Oct 4, 03:55 ET
In a conversation that began “best natural deodorant for the transition period when switching from antiperspirant”, after the follow-up message, ChatGPT showed an ad from baudie.com.
Text ad: “Want Odorless Sweat?”
Best for question · Oct 4, 00:10 ET
In a conversation that began “how much do i spend a year on deodorant and what's the best value brand”, after the follow-up message, ChatGPT showed an ad from scheels.com.
Shopping ad: Oars + Alps Aluminum-Free California Coast Deodorant · $13.99
Price question · Oct 4, 02:22 ET
In a conversation that began “old spice aluminum free vs every man jack deodorant for a guy who sweats a lot”, after the follow-up message, ChatGPT showed an ad from Care to Beauty.
Shopping ad: Dove Men+Care Advanced Clean Comfort 72h Anti-Perspirant Stick 50ml (1.69floz) · $4.22
Comparison question · Oct 4, 04:53 ET
In a conversation that began “I want an unscented deodorant because scents bother me, which unscented ones actually control odor?”, after the follow-up message, ChatGPT showed an ad from Dial®.
Text ad: “Get a Fresh Clean with Dial®”
Long scenario question · Oct 4, 03:01 ET
In a conversation that began “arm and hammer vs tom's of maine deodorant”, after the follow-up message, ChatGPT showed an ad from evilgoods.com.
Shopping ad: Tallow Deodorant - Natural Aluminum Free Sandalwood / Buy 3 & Get 2 FREE · $24.99
Comparison question · Oct 4, 05:38 ET
In a conversation that began “best deodorant that won't leave white marks on black shirts or yellow stains on white ones”, after the follow-up message, ChatGPT showed an ad from Neat Apparel.
Text ad: “No More Visible Sweat Stains on Your Shirt”
Best for question · Oct 4, 00:05 ET
In a conversation that began “deodorant vs antiperspirant difference”, after the follow-up message, ChatGPT showed an ad from baudie.com.
Text ad: “Want Odorless Sweat?”
Fix or choose question · Oct 4, 04:36 ET
In a conversation that began “is switching to aluminum free deodorant worth it if i sweat a lot”, after the follow-up message, ChatGPT showed an ad from baudie.com.
Text ad: “Want Odorless Sweat?”
Worth it question · Oct 4, 03:45 ET
In a conversation that began “degree advanced vs secret outlast for 48 hour protection during a busy work week”, after the follow-up message, ChatGPT showed an ad from saltandstone.com.
Text ad: “The Best-Smelling Deodorant”
Comparison question · Oct 4, 00:35 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.8% |
| Price | 22 | 15.3% |
| Long scenario | 22 | 15.3% |
| Comparison | 22 | 15.3% |
| Fix or choose | 18 | 12.5% |
| Short search | 15 | 10.4% |
| Worth it | 15 | 10.4% |
More in Beauty & Personal Care
Other Beauty & Personal Care topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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