Sports, Outdoor & Fitness

Workout Apps & Online Classes ads in ChatGPT

Ads shown in ChatGPT conversations about Workout Apps & Online Classes. We recorded 160 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 151 ads from 41 advertisers. Most often shown: runna.com, Fitbod and Whoop.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

160
conversations recorded
151
ads shown
41
advertisers
10%
shopping ads

Advertisers shown in Workout Apps & Online Classes conversations

top 25 of 41

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 151 shown ads.

#AdvertiserWebsiteAds shownShare
1runna.comrunna.com2617.2%
2Fitbodfitbod.me1912.6%
3Rogue Fitnessroguefitness.com138.6%
4Whoopwhoop.com138.6%
5Force USAforceusa.com117.3%
6STEPRgetstepr.com85.3%
7Nex Playgroundnexplayground.com53.3%
8trysuji.comtrysuji.com53.3%
9Arthritis Foundationarthritis.org42.6%
10Jotformjotform.com42.6%
11[solidcore]solidcore.co32.0%
12BetterMebetterme-betterwoman.com32.0%
13Pelotononepeloton.com32.0%
14Anytime Fitnessanytimefitness.com21.3%
15Essentricsessentrics.com21.3%
16nike.comnike.com21.3%
17Quincequince.com21.3%
18Rocket Moneyrocketmoney.com21.3%
19Weight Watchersweightwatchers.com21.3%
20bellicon Americabellicon.com10.7%
21Bells Of Steel - USbellsofsteel.us10.7%
22Best Value Reviews Clubbestvaluereviewsclub.com10.7%
23Calistwaycalistway.com10.7%
24Contender Bicyclescontenderbicycles.com10.7%
25johnsonfitness.comjohnsonfitness.com10.7%

16 more advertisers shared the other 16 shown ads.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)13690.1%
Shopping ad (product name and price)159.9%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • FitbodText ad

    Your smarter workout app

    Shown 11 times

  • Force USAText ad

    Endless Training Possibilities

    Shown 9 times

  • WhoopText ad

    Try WHOOP For Free

    Shown 8 times

  • STEPRText ad

    No running. No crowded gym.

    Shown 7 times

  • runna.comText ad

    The Run Buddy Ltd.

    Fitness Has No Finish Line

    Shown 6 times

  • Rogue FitnessText ad

    Build Your Whole Gym at Home

    Shown 6 times

  • trysuji.comText ad

    Suji Sub Inc

    1 Month Free Guided Sessions

    Shown 5 times

  • Arthritis FoundationText ad

    Get Moving With Our New Workout Series

    Shown 4 times

  • Nex PlaygroundText ad

    Nex Playground | $299

    Shown 4 times

  • JotformText ad

    Free Training Record PDF

    Shown 3 times

  • BetterMeText ad

    Start Strong Again 💪

    Shown 2 times

  • Rocket MoneyText ad

    Cancel unwanted subscriptions

    Shown 2 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “I'm a cyclist and want structured indoor training this winter. Zwift, TrainerRoad or Wahoo SYSTM?”, after the follow-up message, ChatGPT showed an ad from Rogue Fitness.

    Text ad: “Train Like a Hybrid Athlete”

    Long scenario question · Oct 4, 03:59 ET

  2. In a conversation that began “is the peloton app worth it without the peloton bike or tread”, after the follow-up message, ChatGPT showed an ad from bellicon America.

    Text ad: “bellicon Rebounder”

    Worth it question · Oct 4, 03:04 ET

  3. In a conversation that began “is a coaching app like future worth it compared to a trainer at my gym”, after the follow-up message, ChatGPT showed an ad from Fitbod.

    Text ad: “Your smarter workout app”

    Worth it question · Oct 4, 00:29 ET

  4. In a conversation that began “I've tried Peloton and Apple Fitness+ and got bored. What other workout apps have fresh content?”, after the follow-up message, ChatGPT showed an ad from runna.com.

    Text ad: “Fitness Has No Finish Line”

    Long scenario question · Oct 4, 00:08 ET

  5. In a conversation that began “beachbody on demand vs les mills plus for high energy group style workouts”, after the follow-up message, ChatGPT showed an ad from STEPR.

    Text ad: “No running. No crowded gym.”

    Comparison question · Oct 4, 03:07 ET

  6. In a conversation that began “cheapest app with live streaming classes instead of only on demand”, after the follow-up message, ChatGPT showed an ad from Arthritis Foundation.

    Text ad: “Get Moving With Our New Workout Series”

    Price question · Oct 4, 00:03 ET

  7. In a conversation that began “how to share an app subscription with my partner”, after the follow-up message, ChatGPT showed an ad from Rocket Money.

    Text ad: “Cancel unwanted subscriptions”

    Fix or choose question · Oct 4, 01:33 ET

  8. In a conversation that began “how do i cancel my peloton subscription without losing my workout history”, after the follow-up message, ChatGPT showed an ad from Anytime Fitness.

    Text ad: “Sign Up Today”

    Fix or choose question · Oct 4, 01:48 ET

  9. In a conversation that began “best workout app that works on a smart tv for following along in the living room”, after the follow-up message, ChatGPT showed an ad from Force USA.

    Text ad: “Endless Training Possibilities”

    Best for question · Oct 4, 05:17 ET

  10. In a conversation that began “is a running app subscription worth it for my first marathon”, after the follow-up message, ChatGPT showed an ad from runna.com.

    Text ad: “Choose Your Marathon Plan”

    Worth it question · Oct 3, 23:38 ET

  11. In a conversation that began “is paying for a workout app worth it when there are free youtube workouts”, after the follow-up message, ChatGPT showed an ad from runna.com.

    Text ad: “Don’t Just Generate It. Train It.”

    Worth it question · Oct 4, 00:46 ET

  12. In a conversation that began “best workout app for someone who wants a personal coach to program lifts and check in weekly”, after the follow-up message, ChatGPT showed an ad from Fitbod.

    Text ad: “Get ready with Fitbod”

    Best for question · Oct 3, 23:37 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
323221.2%
Comparison
one product or service against another, or alternatives
242214.6%
Price
what something costs or where to buy it cheaply
242315.2%
Fix or choose
a problem to fix, or a choice to make
242013.2%
Long scenario
a personal situation in a sentence or two
242415.9%
Short search
a few words, like a search box
16149.3%
Worth it
whether something is worth buying or switching to
161610.6%

More in Sports, Outdoor & Fitness

Other Sports, Outdoor & Fitness topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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