Soccer Gear ads in ChatGPT
Ads shown in ChatGPT conversations about Soccer Gear. We recorded 121 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 117 ads from 26 advertisers. Most often shown: nike.com, scheels.com and vizari.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Soccer Gear conversations
top 25 of 26Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 117 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | nike.com | 30 | 25.6% |
| 2 | scheels.com | 18 | 15.4% |
| 3 | vizari.com | 16 | 13.7% |
| 4 | vktry.com | 8 | 6.8% |
| 5 | Lanzera | 6 | 5.1% |
| 6 | Pevo Sports Co. | 5 | 4.3% |
| 7 | GOVX | 4 | 3.4% |
| 8 | Unbrokenshop.com | 4 | 3.4% |
| 9 | balega.com | 3 | 2.6% |
| 10 | VistaPrint US | 3 | 2.6% |
| 11 | Bauerfeind USA | 2 | 1.7% |
| 12 | gc.com | 2 | 1.7% |
| 13 | TayCo Brace | 2 | 1.7% |
| 14 | AT&T Mobility | 1 | 0.9% |
| 15 | bedbathandbeyond.com | 1 | 0.9% |
| 16 | BLOWzer | 1 | 0.9% |
| 17 | fabletics.com | 1 | 0.9% |
| 18 | Impact Mouthguards | 1 | 0.9% |
| 19 | JCPenney | 1 | 0.9% |
| 20 | Jotform | 1 | 0.9% |
| 21 | manakey.com | 1 | 0.9% |
| 22 | Portland Gear | 1 | 0.9% |
| 23 | ptjshoes.com | 1 | 0.9% |
| 24 | temu.com | 1 | 0.9% |
| 25 | Tennis Express | 1 | 0.9% |
1 more advertisers shared the other 1 shown ads.
1 shown product ad (0.9%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 47 | 40.2% |
| Shopping ad (product name and price) | 70 | 59.8% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- nike.comShopping ad
Nike Men's Tiempo Maestro Elite Firm-Ground Low-Top Soccer Cleats in Pink, Size: 4 | IH1776-901
$208.97
Shown 5 times
- vktry.comText ad
ROAR Athletic Performance Corp.
VKTRY Carbon FIber Insoles
Shown 5 times
- LanzeraText ad
Professionale
Shown 4 times
- GOVXText ad
Shop Athletic Footwear At GOVX
Shown 3 times
- balega.comText ad
IMPLUSLLC
Best Performance Running Socks
Shown 3 times
- Pevo Sports Co.Text ad
USA-Made Soccer Goals, Built to Perform
Shown 3 times
- Unbrokenshop.comText ad
Shin Protection Built for Training
Shown 3 times
- scheels.comShopping ad
Elite Sport Supreme Soccer Goalkeeper Gloves
$89.99
Shown 2 times
- vizari.comShopping ad
Vizari Destino Adult Firm Ground Soccer Cleats - 7 - Adult
$54.99
Shown 2 times
- TayCo BraceText ad
TayCo AthleticX Brace
Shown 2 times
- VistaPrint USText ad
League ready
Shown 2 times
- Portland GearText ad
Portland Gear
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best indoor soccer shoes for a slick gym floor in a winter futsal league”, after the follow-up message, ChatGPT showed an ad from vizari.com.
Shopping ad: Vizari Valencia Men's Padded Cushioned Indoor Soccer & Futsal Shoes – Black/White - 6.5 - Adult · $51.99
Best for question · Oct 4, 05:24 ET
In a conversation that began “is it worth having separate turf shoes and grass cleats for adult rec soccer”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Nike Men's Phantom 6 Low Academy Turf Soccer Shoes in Red, Size: 5.5 | HQ2325-600 · $80.97
Worth it question · Oct 4, 00:41 ET
In a conversation that began “adidas champions league ball vs nike flight”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Premium Size 5 Soccer Ball, Durable Textured Training & for Kids and Adults, Outdoor Practice & Games, . 1.0 lb · $45.91
Comparison question · Oct 3, 23:35 ET
In a conversation that began “how much do adult soccer leagues cost to join”, after the follow-up message, ChatGPT showed an ad from gc.com.
Text ad: “Create Your Team Today”
Price question · Oct 4, 02:41 ET
In a conversation that began “is a premium match ball worth it”, after the follow-up message, ChatGPT showed an ad from scheels.com.
Shopping ad: adidas x FIFA World Cup 2026 TRIONDA USA League Soccer Ball · $31.99
Worth it question · Oct 4, 01:38 ET
In a conversation that began “how do i stretch leather soccer cleats that are slightly too narrow”, after the follow-up message, ChatGPT showed an ad from vktry.com.
Text ad: “#1 Insoles for Athletes”
Fix or choose question · Oct 4, 03:27 ET
In a conversation that began “how much are good soccer cleats”, after the follow-up message, ChatGPT showed an ad from Lanzera.
Text ad: “Professionale”
Price question · Oct 4, 03:01 ET
In a conversation that began “best leather soccer cleats”, after the follow-up message, ChatGPT showed an ad from TayCo Brace.
Text ad: “TayCo AthleticX Brace”
Best for question · Oct 3, 23:56 ET
In a conversation that began “my goalkeeper gloves lose grip after a few games, how do i make them last longer”, after the follow-up message, ChatGPT showed an ad from manakey.com.
Text ad: “Boot Trash Your Boots?”
Fix or choose question · Oct 4, 05:11 ET
In a conversation that began “bownet vs pugg portable goals for small sided pickup games”, after the follow-up message, ChatGPT showed an ad from Pevo Sports Co..
Text ad: “USA-Made Soccer Goals, Built to Perform”
Comparison question · Oct 4, 01:24 ET
In a conversation that began “how much should an adult rec league player spend on cleats each season”, after the follow-up message, ChatGPT showed an ad from Bauerfeind USA.
Text ad: “Made for Active Knees”
Price question · Oct 4, 00:49 ET
In a conversation that began “trusox price compared to cheaper soccer grip socks”, after the follow-up message, ChatGPT showed an ad from scheels.com.
Shopping ad: adidas 5 Star Team Grip Crew Soccer Socks Black/Grey · $25
Price question · Oct 4, 03:16 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 24 | 20.5% |
| Price | 19 | 16.2% |
| Comparison | 18 | 15.4% |
| Fix or choose | 17 | 14.5% |
| Long scenario | 16 | 13.7% |
| Short search | 11 | 9.4% |
| Worth it | 12 | 10.3% |
More in Sports, Outdoor & Fitness
Other Sports, Outdoor & Fitness topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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