Protein Powder ads in ChatGPT
Ads shown in ChatGPT conversations about Protein Powder. We recorded 141 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 129 ads from 28 advertisers. Most often shown: Thistle, Sprout Living and Levels.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Protein Powder conversations
top 25 of 28Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 129 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Thistle | 26 | 20.2% |
| 2 | Sprout Living | 17 | 13.2% |
| 3 | Levels | 16 | 12.4% |
| 4 | Future Kind | 15 | 11.6% |
| 5 | Huel US | 10 | 7.8% |
| 6 | Rockin Wellness | 5 | 3.9% |
| 7 | Drink LMNT | 4 | 3.1% |
| 8 | Honey Stinger | 4 | 3.1% |
| 9 | Muscle Nutrition | 4 | 3.1% |
| 10 | thebeast.com | 4 | 3.1% |
| 11 | Ora | 3 | 2.3% |
| 12 | Hungryroot | 2 | 1.6% |
| 13 | Hydrojug | 2 | 1.6% |
| 14 | IM8 Health | 2 | 1.6% |
| 15 | Whoop | 2 | 1.6% |
| 16 | allcitizens.com | 1 | 0.8% |
| 17 | amazon.com | 1 | 0.8% |
| 18 | Blumix | 1 | 0.8% |
| 19 | brumate.com | 1 | 0.8% |
| 20 | CandyWarehouse.com | 1 | 0.8% |
| 21 | Discount Mugs | 1 | 0.8% |
| 22 | Jocko Fuel | 1 | 0.8% |
| 23 | korrectlife.com | 1 | 0.8% |
| 24 | koyah.com | 1 | 0.8% |
| 25 | llbean.com | 1 | 0.8% |
3 more advertisers shared the other 3 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 105 | 81.4% |
| Shopping ad (product name and price) | 24 | 18.6% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- ThistleText ad
High Protein, Zero Prep
Shown 25 times
- LevelsText ad
Levels® Whey Protein Powder
Shown 16 times
- Future KindShopping ad
Organic Vegan Protein Powder - Vanilla Flavored
$59
Shown 14 times
- Sprout LivingText ad
One Ingredient. 20g Protein.
Shown 13 times
- Rockin WellnessText ad
Real Cacao. Real Superfood Nutrition.
Shown 5 times
- Huel USText ad
Want to eat better?
Shown 5 times
- Muscle NutritionText ad
25g Protein. Zero Guesswork.
Shown 3 times
- Drink LMNTText ad
Hydration Without Sugar
Shown 3 times
- thebeast.comText ad
Beast Health, LLC
Non-Toxic Blender
Shown 3 times
- HydrojugText ad
Hydrojug Traveler
Shown 2 times
- Honey StingerShopping ad
Coconut Almond Protein Bar Box of 15
$44.99
Shown 2 times
- OraText ad
Organic Plant Protein
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “is it cheaper to buy protein powder at costco, amazon or directly from the brand”, after the follow-up message, ChatGPT showed an ad from Thistle.
Text ad: “High Protein, Zero Prep”
Price question · Oct 4, 03:23 ET
In a conversation that began “how much does a month of protein shakes cost if i have two scoops a day”, after the follow-up message, ChatGPT showed an ad from Muscle Nutrition.
Text ad: “25g Protein. Zero Guesswork.”
Price question · Oct 4, 03:08 ET
In a conversation that began “how do i choose between whey isolate, concentrate and plant protein based on taste and texture”, after the follow-up message, ChatGPT showed an ad from Levels.
Text ad: “Levels® Whey Protein Powder”
Fix or choose question · Oct 4, 02:53 ET
In a conversation that began “blenderbottle”, after the follow-up message, ChatGPT showed an ad from brumate.com.
Text ad: “100% Leakproof Tumbler”
Short search question · Oct 4, 00:48 ET
In a conversation that began “clean simple eats vs ghost for dessert style flavors”, after the follow-up message, ChatGPT showed an ad from Future Kind.
Shopping ad: Organic Vegan Protein Powder - Vanilla Flavored · $59
Comparison question · Oct 4, 01:07 ET
In a conversation that began “myprotein impact whey vs kirkland whey for the best price per gram of protein”, after the follow-up message, ChatGPT showed an ad from Honey Stinger.
Shopping ad: Coconut Almond Protein Bar Box of 15 · $44.99
Comparison question · Oct 4, 02:20 ET
In a conversation that began “is a portable blender worth it for making protein shakes at work”, after the follow-up message, ChatGPT showed an ad from thebeast.com.
Text ad: “Non-Toxic Blender”
Worth it question · Oct 4, 03:14 ET
In a conversation that began “how to tell if an old tub of protein powder has gone bad”, after the follow-up message, ChatGPT showed an ad from Sprout Living.
Text ad: “One Ingredient. 20g Protein.”
Fix or choose question · Oct 4, 00:52 ET
In a conversation that began “I drink a protein shake every morning before work and I'm tired of chocolate. What brands have great unique flavors?”, after the follow-up message, ChatGPT showed an ad from koyah.com.
Shopping ad: Organic Raspberry Powder · $39.99
Long scenario question · Oct 4, 01:03 ET
In a conversation that began “are protein shakes from costco worth it”, after the follow-up message, ChatGPT showed an ad from Huel US.
Text ad: “Want to eat better?”
Worth it question · Oct 4, 02:52 ET
In a conversation that began “how much do ready to drink protein shakes cost compared to making my own”, after the follow-up message, ChatGPT showed an ad from Huel US.
Text ad: “Want to eat better?”
Price question · Oct 4, 05:11 ET
In a conversation that began “is expensive protein powder worth it or do the cheap ones taste about the same”, after the follow-up message, ChatGPT showed an ad from Levels.
Text ad: “Levels® Whey Protein Powder”
Worth it question · Oct 4, 04:32 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 21.7% |
| Long scenario | 20 | 15.5% |
| Comparison | 21 | 16.3% |
| Price | 21 | 16.3% |
| Fix or choose | 14 | 10.9% |
| Short search | 11 | 8.5% |
| Worth it | 14 | 10.9% |
More in Sports, Outdoor & Fitness
Other Sports, Outdoor & Fitness topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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