Yoga Mats & Gear ads in ChatGPT
Ads shown in ChatGPT conversations about Yoga Mats & Gear. We recorded 141 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 137 ads from 46 advertisers. Most often shown: freepeople.com, temu.com and DMoose Enterprises.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Yoga Mats & Gear conversations
top 25 of 46Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 137 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | freepeople.com | 19 | 13.9% |
| 2 | temu.com | 12 | 8.8% |
| 3 | DMoose Enterprises | 11 | 8.0% |
| 4 | avocadogreenmattress.com | 8 | 5.8% |
| 5 | Etsy | 7 | 5.1% |
| 6 | amazon.com | 6 | 4.4% |
| 7 | fiercepulse.com | 6 | 4.4% |
| 8 | VistaPrint US | 5 | 3.6% |
| 9 | Alura | 4 | 2.9% |
| 10 | Spinal Backrack | 4 | 2.9% |
| 11 | top5best.com | 4 | 2.9% |
| 12 | Discount Mugs | 3 | 2.2% |
| 13 | trysuji.com | 3 | 2.2% |
| 14 | Aritzia | 2 | 1.5% |
| 15 | bellicon America | 2 | 1.5% |
| 16 | Essentrics | 2 | 1.5% |
| 17 | Genie Cloth | 2 | 1.5% |
| 18 | mercari.com | 2 | 1.5% |
| 19 | poshmark.com | 2 | 1.5% |
| 20 | Quince | 2 | 1.5% |
| 21 | Rhone | 2 | 1.5% |
| 22 | Rogue Fitness | 2 | 1.5% |
| 23 | scheels.com | 2 | 1.5% |
| 24 | Simple.Life Apps | 2 | 1.5% |
| 25 | theraice.com | 2 | 1.5% |
21 more advertisers shared the other 21 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 64 | 46.7% |
| Shopping ad (product name and price) | 73 | 53.3% |
Shopping ads include 3 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- DMoose EnterprisesText ad
Stretch Deeper Every Day
Shown 7 times
- freepeople.comShopping ad
b, mat Grip Everyday 4mm Yoga Mat at FP Movement, Orange
$118
Shown 6 times
- avocadogreenmattress.comShopping ad
Organic Yoga Mat - Grey All Day
$179
Shown 4 times
- temu.comShopping ad
Cork Yoga Mat, Non-slip And Sweat-absorbent, Suitable For Beginners And Experienced Yoga Enthusiasts
$39.31
Shown 3 times
- trysuji.comText ad
Suji Sub Inc
Your Whole Strength Kit, Portable
Shown 3 times
- Spinal BackrackText ad
Beyond Inversion Tables
Shown 3 times
- amazon.comText ad
OPTP, LLC
36-Inch Roller for Full-Body Work
Shown 3 times
- theraice.comShopping ad
TheraICE Active Cooling Towel
$14.99
Shown 2 times
- AluraText ad
Leggings, Shorts & More
Shown 2 times
- AritziaText ad
Aritzia Everyday Luxury®
Shown 2 times
- VistaPrint USShopping ad
Wellable™ Cork Yoga Mat with Carrying Pouch
$357.81
Shown 2 times
- Discount MugsText ad
Sublimated Yoga Mats
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best yoga mat that doesn't smell like rubber when i unroll it in my small apartment”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Cork Yoga Mat, Non-slip And Sweat-absorbent, Suitable For Beginners And Experienced Yoga Enthusiasts · $39.31
Best for question · Oct 3, 23:03 ET
In a conversation that began “how much does a good hot yoga towel cost and is the expensive one worth it”, after the follow-up message, ChatGPT showed an ad from theraice.com.
Shopping ad: TheraICE Active Cooling Towel · $14.99
Price question · Oct 4, 03:24 ET
In a conversation that began “how much is a manduka pro”, after the follow-up message, ChatGPT showed an ad from Essentrics.
Text ad: “Your Body Wasn’t Built for Zoom”
Price question · Oct 3, 23:13 ET
In a conversation that began “I want an eco friendly yoga mat without PVC that still grips well in hot classes. Which brands fit that?”, after the follow-up message, ChatGPT showed an ad from Hydrojug.
Text ad: “Engineered to Keep Up”
Long scenario question · Oct 3, 23:17 ET
In a conversation that began “my lululemon mat is flaking after a year, is that covered by warranty”, after the follow-up message, ChatGPT showed an ad from Aritzia.
Text ad: “Aritzia Everyday Luxury®”
Fix or choose question · Oct 4, 01:56 ET
In a conversation that began “are yoga blocks worth buying”, after the follow-up message, ChatGPT showed an ad from trysuji.com.
Text ad: “Your Whole Strength Kit, Portable”
Worth it question · Oct 3, 23:22 ET
In a conversation that began “best yoga mat for hot yoga”, after the follow-up message, ChatGPT showed an ad from Numiere.
Text ad: “Body Keeper X”
Best for question · Oct 3, 23:25 ET
In a conversation that began “alo yoga vs vuori for yoga clothes that also work for running errands”, after the follow-up message, ChatGPT showed an ad from Alura.
Text ad: “Activewear Made to Sculpt & Flatter”
Comparison question · Oct 3, 23:26 ET
In a conversation that began “how to choose yoga blocks”, after the follow-up message, ChatGPT showed an ad from Faire Wholesale.
Text ad: “Wholesale Yoga Blocks for retailers”
Fix or choose question · Oct 4, 04:54 ET
In a conversation that began “I'm 6 foot 3 and my feet hang off every mat in class. Which brands make extra long mats that aren't too heavy?”, after the follow-up message, ChatGPT showed an ad from top5best.com.
Shopping ad: Top 5 Best extra long yoga mat · $39.99
Long scenario question · Oct 3, 23:12 ET
In a conversation that began “jade yoga mats vs manduka for grip without needing a towel”, after the follow-up message, ChatGPT showed an ad from Etsy.
Shopping ad: Black Yoga Mat · $83
Comparison question · Oct 4, 01:21 ET
In a conversation that began “is it worth buying my own mat or should i just use the studio's mats”, after the follow-up message, ChatGPT showed an ad from [solidcore].
Text ad: “50 minutes. You'll be stronger for it.”
Worth it question · Oct 4, 01:26 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 20.4% |
| Comparison | 22 | 16.1% |
| Price | 20 | 14.6% |
| Fix or choose | 18 | 13.1% |
| Long scenario | 21 | 15.3% |
| Short search | 14 | 10.2% |
| Worth it | 14 | 10.2% |
More in Sports, Outdoor & Fitness
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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