Climbing Gear ads in ChatGPT
Ads shown in ChatGPT conversations about Climbing Gear. We recorded 140 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 125 ads from 46 advertisers. Most often shown: Bartlett Arborist Supply, OpticsPlanet and Rogue Fitness.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Climbing Gear conversations
top 25 of 46Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 125 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Bartlett Arborist Supply | 12 | 9.6% |
| 2 | OpticsPlanet | 12 | 9.6% |
| 3 | Rogue Fitness | 10 | 8.0% |
| 4 | Whoop | 9 | 7.2% |
| 5 | poshmark.com | 7 | 5.6% |
| 6 | temu.com | 7 | 5.6% |
| 7 | GOVX | 6 | 4.8% |
| 8 | DMoose Enterprises | 5 | 4.0% |
| 9 | Peax Equipment Co | 5 | 4.0% |
| 10 | Unbrokenshop.com | 4 | 3.2% |
| 11 | Etsy | 3 | 2.4% |
| 12 | top5best.com | 3 | 2.4% |
| 13 | backcountry.com | 2 | 1.6% |
| 14 | Bauerfeind USA | 2 | 1.6% |
| 15 | Bells Of Steel - US | 2 | 1.6% |
| 16 | Expedia | 2 | 1.6% |
| 17 | Grivel | 2 | 1.6% |
| 18 | scheels.com | 2 | 1.6% |
| 19 | vktry.com | 2 | 1.6% |
| 20 | [solidcore] | 1 | 0.8% |
| 21 | Alchedata AI | 1 | 0.8% |
| 22 | Alpacas of Montana | 1 | 0.8% |
| 23 | Anytime Fitness | 1 | 0.8% |
| 24 | BetterMe | 1 | 0.8% |
| 25 | Bingo Card Creator | 1 | 0.8% |
21 more advertisers shared the other 21 shown ads.
1 shown product ad (0.8%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 91 | 72.8% |
| Shopping ad (product name and price) | 34 | 27.2% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Bartlett Arborist SupplyText ad
Arborist Supplies | Tree Climbing Gear | Bartlett
Shown 12 times
- OpticsPlanetText ad
Comparing Outdoor Gear Retailers?
Shown 11 times
- Rogue FitnessText ad
Strength Meets Endurance
Shown 6 times
- GOVXText ad
Shop Athletic Footwear At GOVX
Shown 6 times
- poshmark.comShopping ad
Adidas 5.10 Asym Vcs Rock Climbing Shoes Black Size 6.5
$40
Shown 5 times
- Peax Equipment CoText ad
PEAX Backcountry DUO Headlamp
Shown 5 times
- WhoopText ad
WHOOP
Shown 4 times
- Unbrokenshop.comText ad
Built for Rope Climbs
Shown 4 times
- temu.comShopping ad
Climbing Belts, Thicken Professional Safety Belt For Caving Rock Climbing Rappelling Tree And Outdoor Adventure Activities
$22.65
Shown 3 times
- GrivelText ad
Technical Mountain Gear by Grivel
Shown 2 times
- Bauerfeind USAText ad
Support Every Workout
Shown 2 times
- DMoose EnterprisesText ad
Pull Up. Get Stronger.
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “kilter board vs moonboard”, after the follow-up message, ChatGPT showed an ad from Etsy.
Shopping ad: WhiteOak Climbing Portable Training Hangboard, warm-up fingerboard · $69.42
Comparison question · Oct 4, 02:18 ET
In a conversation that began “how much is a starter climbing kit”, after the follow-up message, ChatGPT showed an ad from top5best.com.
Shopping ad: Top 5 Best rock climbing kit · $1
Price question · Oct 4, 01:45 ET
In a conversation that began “how do i choose a crash pad size for bouldering outdoors alone”, after the follow-up message, ChatGPT showed an ad from Havoc Racing.
Text ad: “Havoc Chest Bags”
Fix or choose question · Oct 4, 03:32 ET
In a conversation that began “is a dry treated rope worth the extra money for occasional outdoor climbing”, after the follow-up message, ChatGPT showed an ad from Bartlett Arborist Supply.
Text ad: “Arborist Supplies | Tree Climbing Gear | Bartlett”
Worth it question · Oct 4, 00:22 ET
In a conversation that began “best climbing shoes for a beginner who climbs at the gym three times a week and wants comfort”, after the follow-up message, ChatGPT showed an ad from poshmark.com.
Shopping ad: Adidas 5.10 Asym Vcs Rock Climbing Shoes Black Size 6.5 · $40
Best for question · Oct 4, 00:45 ET
In a conversation that began “best gear list for a first outdoor top rope trip with friends in new river gorge”, after the follow-up message, ChatGPT showed an ad from DMoose Enterprises.
Text ad: “Train Hard Without a Gym”
Best for question · Oct 4, 01:26 ET
In a conversation that began “butora vs tenaya climbing shoes for wide feet”, after the follow-up message, ChatGPT showed an ad from cettire.com.
Shopping ad: Keen Jasper Rocks Climbing Sneakers - US10 · $123.84
Comparison question · Oct 4, 02:11 ET
In a conversation that began “I'm comparing climbing gym memberships in Austin. Which gyms offer the best value for bouldering?”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “The Ultimate Fitness Wearable”
Long scenario question · Oct 4, 05:43 ET
In a conversation that began “is building a home climbing wall worth it if i already have a gym membership”, after the follow-up message, ChatGPT showed an ad from Taskrabbit.
Text ad: “Taskers Available Same Day”
Worth it question · Oct 4, 01:43 ET
In a conversation that began “how much does it cost to build a home bouldering wall in a garage”, after the follow-up message, ChatGPT showed an ad from Empire Real Lumber.
Text ad: “40% Less than Big Box Stores”
Price question · Oct 4, 05:07 ET
In a conversation that began “beastmaker 1000 vs tension grindstone for a first hangboard”, after the follow-up message, ChatGPT showed an ad from ritfitsports.com.
Text ad: “Build Your Home Gym”
Comparison question · Oct 4, 03:36 ET
In a conversation that began “best harness for a climber going from the gym to outdoor sport routes in red river gorge”, after the follow-up message, ChatGPT showed an ad from OpticsPlanet.
Text ad: “Comparing Outdoor Gear Retailers?”
Best for question · Oct 4, 04:04 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 22.4% |
| Comparison | 21 | 16.8% |
| Price | 18 | 14.4% |
| Fix or choose | 17 | 13.6% |
| Long scenario | 14 | 11.2% |
| Short search | 14 | 11.2% |
| Worth it | 13 | 10.4% |
More in Sports, Outdoor & Fitness
Other Sports, Outdoor & Fitness topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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