Sports, Outdoor & Fitness

Coolers ads in ChatGPT

Ads shown in ChatGPT conversations about Coolers. We recorded 140 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 125 ads from 28 advertisers. Most often shown: llbean.com, VistaPrint US and GOVX.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

140
conversations recorded
125
ads shown
28
advertisers
62%
shopping ads

Advertisers shown in Coolers conversations

top 25 of 28

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 125 shown ads.

#AdvertiserWebsiteAds shownShare
1llbean.comllbean.com2721.6%
2VistaPrint USvistaprint.com2016.0%
3GOVXgovx.com1915.2%
4temu.comtemu.com129.6%
5Home Depothomedepot.com54.0%
6SPC/LSTspclst.com54.0%
7top5best.comtop5best.com54.0%
8brumate.combrumate.com43.2%
9extremeterrain.comextremeterrain.com32.4%
10Hydrojugthehydrojug.com32.4%
11BISSELLbissell.com21.6%
12Enviro Safety Productsenvirosafetyproducts.com21.6%
13RaveBeetleravebeetle.com21.6%
14SYNETICUSAsyneticusa.com21.6%
1512 Volt Power12voltpower.com10.8%
16AAA Northeastaaa.com10.8%
17americanmuscle.comamericanmuscle.com10.8%
18Analog Devices—10.8%
19CustomTieDownscustomtiedowns.com10.8%
20Discount Mugs—10.8%
21Four Seasons Salesfourseasonssales.com10.8%
22jmesales.comjmesales.com10.8%
23Jotformjotform.com10.8%
24MAXLmaxl.com10.8%
25nvnmarine.comnvnmarine.com10.8%

3 more advertisers shared the other 3 shown ads.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)4737.6%
Shopping ad (product name and price)7862.4%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • GOVXText ad

    Camping Gear & Supplies

    Shown 14 times

  • temu.comShopping ad

    Portable Car Refrigerator (42 ) With Dc Compressor Travel Cooler And Telescopic Handle (-4°f To 50°f) - Compact Freezer And Fridge For…

    $222.89

    Shown 7 times

  • VistaPrint USShopping ad

    Arctic Zone® Titan Deep Freeze® 24-Can Cooler

    $470.82

    Shown 7 times

  • SPC/LSTText ad

    Durable Gear, Refined

    Shown 5 times

  • llbean.comShopping ad

    Yeti Tundra 45 Cooler Tan

    $325

    Shown 5 times

  • brumate.comShopping ad

    MagPack 12-Can Shoulder Sling Soft Cooler | Lilac

    $149.99

    Shown 4 times

  • extremeterrain.comShopping ad

    Jeep Wrangler Ice Box; 21 Quart

    $149.98

    Shown 3 times

  • HydrojugText ad

    Hydrojug Traveler

    Shown 3 times

  • Home DepotShopping ad

    Ivation Electric Cooler (25 L), Thermoelectric Cooler, 12V Cooler and Car Fridge

    $121.70

    Shown 3 times

  • SYNETICUSAText ad

    SyneticUSA® Official Site

    Shown 2 times

  • Enviro Safety ProductsShopping ad

    Pelican Elite 50 Quart Cooler (White/Grey) White/Gray 50 Quart

    $311.29

    Shown 2 times

  • RaveBeetleText ad

    Secure Hydration Backpack for Festivals

    Shown 2 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “is a premium soft cooler worth it compared to a cheap one for road trips”, after the follow-up message, ChatGPT showed an ad from llbean.com.

    Shopping ad: L.L.Bean Softpack Adventure Cooler, 25 Liter Antique Green · $54.99

    Worth it question · Oct 4, 00:08 ET

  2. In a conversation that began “is a 12v fridge worth it”, after the follow-up message, ChatGPT showed an ad from temu.com.

    Shopping ad: Portable Car Refrigerator (42 ) With Dc Compressor Travel Cooler And Telescopic Handle (-4°f To 50°f) - Compact… · $222.89

    Worth it question · Oct 3, 22:59 ET

  3. In a conversation that began “yeti hopper vs rtic soft pack”, after the follow-up message, ChatGPT showed an ad from top5best.com.

    Shopping ad: Top 5 Best yeti hopper m30 cooler · $999.97

    Comparison question · Oct 3, 23:26 ET

  4. In a conversation that began “pelican vs yeti hard cooler”, after the follow-up message, ChatGPT showed an ad from SPC/LST.

    Text ad: “Durable Gear, Refined”

    Comparison question · Oct 3, 23:33 ET

  5. In a conversation that began “cheapest bear resistant cooler that's certified for grizzly country”, after the follow-up message, ChatGPT showed an ad from Enviro Safety Products.

    Shopping ad: Pelican Elite 50 Quart Cooler (White/Grey) White/Gray 50 Quart · $311.29

    Price question · Oct 4, 00:55 ET

  6. In a conversation that began “best cooler for a 5 day camping trip in utah in july without restocking ice”, after the follow-up message, ChatGPT showed an ad from GOVX.

    Text ad: “Camping Gear & Supplies”

    Best for question · Oct 3, 23:18 ET

  7. In a conversation that began “best soft cooler that fits behind the seat of a pickup truck”, after the follow-up message, ChatGPT showed an ad from americanmuscle.com.

    Shopping ad: Challenger Carhartt Seatback Organizer; Mossy Oak Camo (Universal; Some Adaptation May Be Required) · $95.99

    Best for question · Oct 4, 00:50 ET

  8. In a conversation that began “how to pack a cooler for camping”, after the follow-up message, ChatGPT showed an ad from RaveBeetle.

    Text ad: “Secure Hydration Backpack for Festivals”

    Fix or choose question · Oct 4, 03:49 ET

  9. In a conversation that began “how much does a 12v fridge cost compared to buying ice every day on long trips”, after the follow-up message, ChatGPT showed an ad from Home Depot.

    Shopping ad: Ivation Electric Cooler (25 L), Thermoelectric Cooler, 12V Cooler and Car Fridge · $121.70

    Price question · Oct 4, 02:58 ET

  10. In a conversation that began “12v fridge not cooling what to check”, after the follow-up message, ChatGPT showed an ad from AAA Northeast.

    Text ad: “AAA Has You”

    Fix or choose question · Oct 3, 23:21 ET

  11. In a conversation that began “canyon coolers vs yeti for long trips in hot weather”, after the follow-up message, ChatGPT showed an ad from VistaPrint US.

    Shopping ad: Cuisinart Outdoors™ Portable Cooler · $568.80

    Comparison question · Oct 4, 05:17 ET

  12. In a conversation that began “is a backpack cooler worth it for beach days with a long walk from parking”, after the follow-up message, ChatGPT showed an ad from Hydrojug.

    Text ad: “Hydrojug Traveler”

    Worth it question · Oct 3, 23:31 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
282822.4%
Comparison
one product or service against another, or alternatives
212016.0%
Price
what something costs or where to buy it cheaply
212016.0%
Fix or choose
a problem to fix, or a choice to make
211411.2%
Long scenario
a personal situation in a sentence or two
211814.4%
Short search
a few words, like a search box
14129.6%
Worth it
whether something is worth buying or switching to
141310.4%

More in Sports, Outdoor & Fitness

Other Sports, Outdoor & Fitness topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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