Running Shoes ads in ChatGPT
Ads shown in ChatGPT conversations about Running Shoes. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 145 ads from 21 advertisers. Most often shown: brooksrunning.com, nike.com and balega.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Running Shoes conversations
21 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 145 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | brooksrunning.com | 38 | 26.2% |
| 2 | nike.com | 29 | 20.0% |
| 3 | balega.com | 15 | 10.3% |
| 4 | runna.com | 15 | 10.3% |
| 5 | GOVX | 13 | 9.0% |
| 6 | NOBULL | 8 | 5.5% |
| 7 | On | 3 | 2.1% |
| 8 | temu.com | 3 | 2.1% |
| 9 | HOKA | 2 | 1.4% |
| 10 | kizik.com | 2 | 1.4% |
| 11 | Nordstrom | 2 | 1.4% |
| 12 | [solidcore] | 1 | 0.7% |
| 13 | cettire.com | 1 | 0.7% |
| 14 | Consumer Picks | 1 | 0.7% |
| 15 | Dropps, PBC | 1 | 0.7% |
| 16 | DSW | 1 | 0.7% |
| 17 | hodandhod.org | 1 | 0.7% |
| 18 | JCPenney | 1 | 0.7% |
| 19 | snaggedandbagged.com | 1 | 0.7% |
| 20 | Whoop | 1 | 0.7% |
| 21 | Wolf & Shepherd | 1 | 0.7% |
5 shown product ads (3.4%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 64 | 44.1% |
| Shopping ad (product name and price) | 81 | 55.9% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- balega.comText ad
IMPLUSLLC
Built for Long Run Comfort
Shown 15 times
- GOVXText ad
Shop Athletic Footwear At GOVX
Shown 13 times
- brooksrunning.comShopping ad
Brooks Running Men's Adrenaline GTS 25 Road Running Shoes Phantom/Starfish/Coconut
$155
Shown 8 times
- runna.comText ad
The Run Buddy Ltd.
Start Running, Simply
Shown 4 times
- NOBULLText ad
Shoes for Walks and Jogs
Shown 4 times
- NordstromText ad
Start With the Shoes
Shown 2 times
- kizik.comShopping ad
Kizik Women's Freedom Run Hands-Free Running Shoes - Size 8.5 - Gray/Green (Celadon Tint/Minced Quince) - Neutral Cushioned Running Shoes
$149.95
Shown 2 times
- nike.comShopping ad
Nike Men's Structure Plus Road Running Shoes in Grey, Size: 14 | HQ3048-006
$170
Shown 2 times
- HOKAText ad
All Day Comfort
Shown 2 times
- OnText ad
Cloudmonster 3
Shown 2 times
- [solidcore]Text ad
Achieve Your Fitness Goals
Shown 1 time
- Dropps, PBCText ad
Laundry Pods - Clean Ingredients
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “I run about 15 miles a week on the treadmill at my gym and want something cushioned under $130, any recommendations?”, after the follow-up message, ChatGPT showed an ad from brooksrunning.com.
Shopping ad: Brooks Running Men's Ghost 18 Road Running Shoes Rain Washed/Navy/Coconut · $150
Long scenario question · Oct 3, 21:31 ET
In a conversation that began “neutral vs stability running shoes, how do I choose”, after the follow-up message, ChatGPT showed an ad from GOVX.
Text ad: “Shop Athletic Footwear At GOVX”
Fix or choose question · Oct 3, 22:01 ET
In a conversation that began “best running shoes for high arches”, after the follow-up message, ChatGPT showed an ad from [solidcore].
Text ad: “Achieve Your Fitness Goals”
Best for question · Oct 3, 22:33 ET
In a conversation that began “what does a 40mm stack height actually mean for running shoes”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Nike Men's Structure Plus Road Running Shoes in White, Size: 7.5 | IR1816-100 · $118.97
Fix or choose question · Oct 3, 22:56 ET
In a conversation that began “best running shoes for beginners”, after the follow-up message, ChatGPT showed an ad from runna.com.
Text ad: “Start Running, Simply”
Best for question · Oct 3, 22:42 ET
In a conversation that began “hoka clifton 10 price”, after the follow-up message, ChatGPT showed an ad from balega.com.
Text ad: “Built for Long Run Comfort”
Price question · Oct 3, 21:30 ET
In a conversation that began “I usually wear a women's 10.5 wide and stores never have my size in stock, where can I find good running shoes?”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Wide Toe Box Women Running Shoes Size 10 To 15 Extra Wide Sneakers For Flat Feet Comfortable Lightweight Breathable… · $30.81
Long scenario question · Oct 3, 22:48 ET
In a conversation that began “puma deviate nitro vs adidas boston for a budget super trainer”, after the follow-up message, ChatGPT showed an ad from Whoop.
Text ad: “WHOOP”
Comparison question · Oct 3, 21:22 ET
In a conversation that began “are on running shoes worth the money or am I paying for the brand”, after the follow-up message, ChatGPT showed an ad from NOBULL.
Text ad: “Shoes to Start Running”
Worth it question · Oct 3, 21:40 ET
In a conversation that began “nike pegasus”, after the follow-up message, ChatGPT showed an ad from Nordstrom.
Text ad: “Start With the Shoes”
Short search question · Oct 3, 22:35 ET
In a conversation that began “new balance rebel vs asics magic speed for tempo days”, after the follow-up message, ChatGPT showed an ad from HOKA.
Text ad: “All Day Comfort”
Comparison question · Oct 3, 22:50 ET
In a conversation that began “how much is the asics gel kayano 31”, after the follow-up message, ChatGPT showed an ad from snaggedandbagged.com.
Shopping ad: Asics - Men's Gel Kayano 31 Shoes · $119
Price question · Oct 3, 22:30 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.7% |
| Comparison | 22 | 15.2% |
| Price | 23 | 15.9% |
| Fix or choose | 18 | 12.4% |
| Long scenario | 22 | 15.2% |
| Short search | 15 | 10.3% |
| Worth it | 15 | 10.3% |
More in Fashion, Apparel & Footwear
Other Fashion, Apparel & Footwear topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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