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Waggle ads in ChatGPT

In our capture of logged-out ChatGPT, 21 ads from Waggle appeared on screen (all text ads), in 3 distinct ad copies across 3 industries and 11 topics. Each one appeared after our follow-up message asking for a sponsored ad.

mywaggle.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
21
distinct ad copies
3
industries
3
topics
11

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Waggle advertised, not how often ChatGPT shows its ads.

Ad copies

Waggle ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

3 ad copies

  • WaggleSponsored

    Keep Your Pet Safe While Away

    Text ad · shown 16 times

    Questions it appeared after

    1. “I just moved to Phoenix and wet food left out spoils fast, what should I feed my cat while I'm at work?”Cat Food · Oct 3, 9:59 pm ET
    2. “how to keep kibble fresh in hot weather”Dog Food · Oct 3, 10:06 pm ET
    3. “I just started a new office job and my 1 year old lab will be home alone for 8 hours, what pet camera should I get to check on him?”Pet Cameras · Oct 3, 10:58 pm ET
    4. “is bark air worth it”Pet-Friendly Travel · Oct 3, 11:41 pm ET
    5. “best automatic feeder that keeps working during a power outage”Feeders & Water Fountains · Oct 4, 4:24 am ET

    +11 more conversations with this ad copy

  • WaggleSponsored

    RV Security Without Wi-Fi

    Text ad · shown 4 times

    Questions it appeared after

    1. “best plan for heavy hotspot use while traveling in an rv across the western states”Heavy Data Plans · Oct 3, 10:41 pm ET
    2. “hotspot vs starlink mini for rv”Mobile Hotspots · Oct 3, 11:04 pm ET
    3. “is starlink worth it for a cabin we only use on weekends”Satellite Internet · Oct 3, 11:08 pm ET
    4. “how to choose a satellite messenger plan for occasional trips”Backpacking Gear · Oct 4, 3:13 am ET
  • WaggleSponsored

    No Wi-Fi? No Problem.

    Text ad · shown 1 time

    Questions it appeared after

    1. “best internet for a rural vacation property that needs remote security cameras”Rural Internet · Oct 3, 11:10 pm ET
Where it showed

Where Waggle ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Waggle’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

temu.com2,744 ads shown9 shared topicsChewy632 ads shown6 shared topicsFurbo Pet Camera119 ads shown4 shared topicspenthousepaws.com34 ads shown4 shared topicsTumble838 ads shown4 shared topicstapo.com380 ads shown5 shared topicsRing216 ads shown3 shared topicsWayfair770 ads shown2 shared topicsSimpliSafe418 ads shown2 shared topicsOllie Pets316 ads shown4 shared topicsPetfolk54 ads shown4 shared topicsanimalwiz.com41 ads shown2 shared topicsPetivity10 ads shown3 shared topicsorangehardwares.com262 ads shown5 shared topicsHONGKONG EMEET TRADING80 ads shown1 shared topicLyca Mobile USA1,033 ads shown4 shared topicstop5best.com535 ads shown4 shared topicsOptimum470 ads shown4 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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