Puffer Vests ads in ChatGPT
Ads shown in ChatGPT conversations about Puffer Vests. We recorded 144 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 139 ads from 46 advertisers. Most often shown: llbean.com, Quince and nike.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Puffer Vests conversations
top 25 of 46Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 139 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | llbean.com | 27 | 19.4% |
| 2 | Quince | 15 | 10.8% |
| 3 | nike.com | 10 | 7.2% |
| 4 | Rhoback | 8 | 5.8% |
| 5 | SPC/LST | 8 | 5.8% |
| 6 | Cashmere Heartland | 6 | 4.3% |
| 7 | eptmusa.com | 5 | 3.6% |
| 8 | Jordan Craig | 5 | 3.6% |
| 9 | Neiman Marcus | 5 | 3.6% |
| 10 | VistaPrint US | 4 | 2.9% |
| 11 | diesel.com | 2 | 1.4% |
| 12 | Free Country | 2 | 1.4% |
| 13 | GOVX | 2 | 1.4% |
| 14 | Lulus | 2 | 1.4% |
| 15 | poshmark.com | 2 | 1.4% |
| 16 | purpose-built.com | 2 | 1.4% |
| 17 | scheels.com | 2 | 1.4% |
| 18 | Taylor Stitch | 2 | 1.4% |
| 19 | top5best.com | 2 | 1.4% |
| 20 | Aeropostale | 1 | 0.7% |
| 21 | AKOVA | 1 | 0.7% |
| 22 | allcitizens.com | 1 | 0.7% |
| 23 | Alpacas of Montana | 1 | 0.7% |
| 24 | BISSELL | 1 | 0.7% |
| 25 | cettire.com | 1 | 0.7% |
21 more advertisers shared the other 21 shown ads.
1 shown product ad (0.7%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 51 | 36.7% |
| Shopping ad (product name and price) | 88 | 63.3% |
Shopping ads include 1 ad that our export labels as a text ad but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- SPC/LSTText ad
Warmth Without The Bulk
Shown 8 times
- RhobackShopping ad
Brookline Lightweight Vest | Solid - Fleet Navy
$138
Shown 5 times
- Cashmere HeartlandText ad
Men's Cashmere Pullover Vest
Shown 5 times
- eptmusa.comShopping ad
EPTM Contrast Puffer - Black - L
$45
Shown 5 times
- nike.comShopping ad
Men's Nike Sportswear Club Therma-FIT Down Puffer Vest in Black, Size: XS | IB2977-010
$150
Shown 3 times
- QuinceShopping ad
Polar Fleece Full-Zip Vest
$44.90
Shown 3 times
- llbean.comShopping ad
Men's Mountain Classic Puffer Vest Nautical Navy Small, Synthetic | L.L.Bean
$89.95
Shown 3 times
- diesel.comShopping ad
Diesel Woman Brown Winter Jackets - 42
$550
Shown 2 times
- Neiman MarcusText ad
Designer Outerwear Edit
Shown 2 times
- Jordan CraigText ad
Your Big Men's Wardrobe Starts Here
Shown 2 times
- VistaPrint USText ad
Custom Superior Material Jackets
Shown 2 times
- Taylor StitchText ad
Classic Knit Comfort—The Crawford Sweater.
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best warm vest for construction workers who need free arms”, after the follow-up message, ChatGPT showed an ad from VistaPrint US.
Text ad: “Custom Superior Material Jackets”
Best for question · Oct 4, 04:24 ET
In a conversation that began “I'm planning a fall trip to Colorado where mornings are cold and afternoons are warm, is a vest enough or do I need a jacket?”, after the follow-up message, ChatGPT showed an ad from AKOVA.
Text ad: “Women’s Legacy Insulator: Lightweight Warmth”
Long scenario question · Oct 4, 01:33 ET
In a conversation that began “My wife runs cold and wants a puffer vest to wear around the house and on walks, what's the coziest option?”, after the follow-up message, ChatGPT showed an ad from diesel.com.
Shopping ad: Diesel Woman Brown Winter Jackets - 42 · $550
Long scenario question · Oct 3, 23:08 ET
In a conversation that began “ll bean down vest price”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: Lightweight Down Packable Puffer Vest · $50
Price question · Oct 3, 23:19 ET
In a conversation that began “is a vest worth it for golf or should I get a quarter zip”, after the follow-up message, ChatGPT showed an ad from Rhoback.
Shopping ad: Fulton Performance Vest | Solid - Cocoa · $107.80
Worth it question · Oct 3, 22:58 ET
In a conversation that began “how to wear a fleece vest without looking like a finance bro”, after the follow-up message, ChatGPT showed an ad from Nordstrom Rack.
Shopping ad: BURNSIDE Polar Fleece Vest in Heather Charcoal at Nordstrom Rack, Size Small · $29.97
Fix or choose question · Oct 3, 23:06 ET
In a conversation that began “which is warmer, north face nuptse vest or patagonia down sweater vest”, after the follow-up message, ChatGPT showed an ad from cettire.com.
Shopping ad: The North Face 1996 Retro Nuptse High-Neck Vest - S · $226.52
Comparison question · Oct 4, 00:40 ET
In a conversation that began “quince down vest vs uniqlo”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Men's Nike Sportswear Club Therma-FIT Down Puffer Vest in Black, Size: XS | IB2977-010 · $150
Comparison question · Oct 4, 01:44 ET
In a conversation that began “is the north face nuptse vest worth it”, after the follow-up message, ChatGPT showed an ad from Saks Fifth Avenue.
Shopping ad: Retro Nuptse Logo Down Vest · $230
Worth it question · Oct 4, 04:28 ET
In a conversation that began “how to store a puffer vest so it doesn't flatten”, after the follow-up message, ChatGPT showed an ad from roomandboard.com.
Text ad: “Room & Board Furniture And Decor”
Fix or choose question · Oct 3, 23:21 ET
In a conversation that began “best puffer vest for a petite woman that doesn't look like a life jacket”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Women's Mountain Classic Puffer Vest Black Small, Synthetic | L.L.Bean, Petite · $89.95
Best for question · Oct 3, 23:28 ET
In a conversation that began “black friday vest deals”, after the follow-up message, ChatGPT showed an ad from GOVX.
Text ad: “Gear Up With GOVX Discounts”
Price question · Oct 3, 23:07 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 20.9% |
| Price | 22 | 15.8% |
| Fix or choose | 20 | 14.4% |
| Long scenario | 20 | 14.4% |
| Comparison | 21 | 15.1% |
| Short search | 13 | 9.4% |
| Worth it | 14 | 10.1% |
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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