Travel & Hospitality

Boutique Hotels ads in ChatGPT

Ads shown in ChatGPT conversations about Boutique Hotels. We recorded 148 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 145 ads from 31 advertisers. Most often shown: Expedia, Super.com and Opal Collection.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

148
conversations recorded
145
ads shown
31
advertisers
3%
shopping ads

Advertisers shown in Boutique Hotels conversations

top 25 of 31

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 145 shown ads.

#AdvertiserWebsiteAds shownShare
1Expediaexpedia.com6746.2%
2Super.comsuper.com3423.4%
3Opal Collectionopalcollection.com42.8%
4Inspiratoinspirato.com32.1%
5Visit St Pete's-Clearwater 2026—32.1%
6Cajun Encounterscajunencounters.com21.4%
7charlestoncvb.comcharlestoncvb.com21.4%
8Choice Hotelschoicehotels.com21.4%
9Off the Beaten Pathtraveloffthebeatenpath.com21.4%
10Trip.comtrip.com21.4%
11trip1trip1.com21.4%
12adrenaline365.comadrenaline365.com10.7%
13Airbnbairbnb.com10.7%
14Arctic treeHouse Hotelarctictreehousehotel.com10.7%
15Brush Creek Ranchbrushcreekranch.com10.7%
16Fendi Private Suitesfendiprivatesuites.com10.7%
17glencruittenhouse.comglencruittenhouse.com10.7%
18gomomentus.comgomomentus.com10.7%
19Il Rastrellorastrello.com10.7%
20jetsetcandy.comjetsetcandy.com10.7%
21jetstreamrvresorts.comjetstreamrvresorts.com10.7%
22Navannavan.com10.7%
23NORDHUSnordhus.dk10.7%
24Portugal Getawaysportugalgetaways.com10.7%
25Pulitzer Amsterdampulitzeramsterdam.com10.7%

6 more advertisers shared the other 6 shown ads.

2 shown product ads (1.4%) did not name the merchant and are not ranked.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)14197.2%
Shopping ad (product name and price)42.8%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • Super.comText ad

    Book Secret Hotel Prices

    Shown 15 times

  • ExpediaText ad

    Great Deals on 5 Star Hotels

    Shown 5 times

  • Visit St Pete's-Clearwater 2026Text ad

    Not Sure Where to Stay?

    Shown 3 times

  • charlestoncvb.comText ad

    Explore Charleston

    Curated Places to Stay in Charleston

    Shown 2 times

  • trip1Text ad

    Book a Hotel & Get Up to $50

    Shown 2 times

  • Off the Beaten PathText ad

    Experience France Like a Local

    Shown 2 times

  • Trip.comText ad

    Trip.com/hotel

    ‎Hotels at Great Prices

    Shown 2 times

  • InspiratoText ad

    Plan Less. Travel More.

    Shown 2 times

  • Cajun EncountersText ad

    New Orleans Tours Locals Recommend

    Shown 2 times

  • Fendi Private SuitesText ad

    Stay at Palazzo Fendi in the Heart of Rome

    Shown 1 time

  • glencruittenhouse.comText ad

    Cambridge real estate investments limited

    Castle Hotel Scotland | Glencruitten House

    Shown 1 time

  • Opal CollectionText ad

    Upgrade Your Stay

    Shown 1 time

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “best boutique hotel in the hudson valley for a cozy winter weekend with a fireplace in the room”, after the follow-up message, ChatGPT showed an ad from Expedia.

    Text ad: “Book Tarrytown House Estate”

    Best for question · Oct 4, 00:45 ET

  2. In a conversation that began “is mr and mrs smith membership worth it”, after the follow-up message, ChatGPT showed an ad from Super.com.

    Text ad: “Book Secret Hotel Prices”

    Worth it question · Oct 3, 23:02 ET

  3. In a conversation that began “is a boutique hotel worth it if we're only sleeping there and out exploring all day in rome”, after the follow-up message, ChatGPT showed an ad from Fendi Private Suites.

    Text ad: “Stay at Palazzo Fendi in the Heart of Rome”

    Worth it question · Oct 4, 02:41 ET

  4. In a conversation that began “how much should i expect to pay for a nice boutique hotel in charleston on a spring weekend”, after the follow-up message, ChatGPT showed an ad from charlestoncvb.com.

    Text ad: “Curated Places to Stay in Charleston”

    Price question · Oct 4, 01:29 ET

  5. In a conversation that began “cheapest nights of the week to book a boutique hotel in nashville”, after the follow-up message, ChatGPT showed an ad from trip1.

    Text ad: “Book a Hotel & Get Up to $50”

    Price question · Oct 4, 04:48 ET

  6. In a conversation that began “we're celebrating my husband's 60th in charleston and want a boutique hotel with a courtyard and great service, which ones stand out?”, after the follow-up message, ChatGPT showed an ad from Workgrounds.

    Text ad: “Get hotel bids overnight”

    Long scenario question · Oct 3, 23:48 ET

  7. In a conversation that began “we're two couples visiting santa barbara in april and want a boutique hotel within walking distance of the funk zone, suggestions?”, after the follow-up message, ChatGPT showed an ad from Opal Collection.

    Text ad: “More Than a Room”

    Long scenario question · Oct 4, 01:09 ET

  8. In a conversation that began “boutique hotel cancelled my booking last minute”, after the follow-up message, ChatGPT showed an ad from Navan.

    Text ad: “Manage travel in one platform”

    Fix or choose question · Oct 3, 23:03 ET

  9. In a conversation that began “noise from the rooftop terrace at our boutique hotel goes until 1am, what should i ask for”, after the follow-up message, ChatGPT showed an ad from gomomentus.com.

    Text ad: “Simplify Venue & Event Management”

    Fix or choose question · Oct 4, 01:23 ET

  10. In a conversation that began “best small luxury hotels in tuscany for a slow week of countryside and cooking classes”, after the follow-up message, ChatGPT showed an ad from Il Rastrello.

    Text ad: “Your Umbrian Escape Awaits”

    Best for question · Oct 3, 23:19 ET

  11. In a conversation that began “how to decide whether a small boutique hotel or a big resort fits a relaxing anniversary trip better”, after the follow-up message, ChatGPT showed an ad from Brush Creek Ranch.

    Text ad: “Private All-Inclusive Wellness Getaway”

    Fix or choose question · Oct 3, 23:27 ET

  12. In a conversation that began “boutique hotel lost my booking”, after the follow-up message, ChatGPT showed an ad from Trip.com.

    Text ad: “‎Hotels at Great Prices”

    Fix or choose question · Oct 4, 03:59 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
303020.7%
Comparison
one product or service against another, or alternatives
222215.2%
Price
what something costs or where to buy it cheaply
222215.2%
Fix or choose
a problem to fix, or a choice to make
222013.8%
Long scenario
a personal situation in a sentence or two
222114.5%
Short search
a few words, like a search box
151510.3%
Worth it
whether something is worth buying or switching to
151510.3%

More in Travel & Hospitality

Other Travel & Hospitality topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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