Backpacks ads in ChatGPT
Ads shown in ChatGPT conversations about Backpacks. We recorded 148 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 145 ads from 33 advertisers. Most often shown: llbean.com, ARROW NYC and MiamiLeathers.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Backpacks conversations
top 25 of 33Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 145 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | llbean.com | 35 | 24.1% |
| 2 | ARROW NYC | 18 | 12.4% |
| 3 | MiamiLeathers | 15 | 10.3% |
| 4 | Portland Gear | 13 | 9.0% |
| 5 | Quince | 12 | 8.3% |
| 6 | VistaPrint US | 11 | 7.6% |
| 7 | comfrt.com | 7 | 4.8% |
| 8 | 945 INDUSTRIES | 4 | 2.8% |
| 9 | Cotton Carrier | 3 | 2.1% |
| 10 | allcitizens.com | 2 | 1.4% |
| 11 | Discount Mugs | 2 | 1.4% |
| 12 | wolfpak.com | 2 | 1.4% |
| 13 | Aervira | 1 | 0.7% |
| 14 | amazon.com | 1 | 0.7% |
| 15 | Custom Ink | 1 | 0.7% |
| 16 | CustomTieDowns | 1 | 0.7% |
| 17 | farmvet.com | 1 | 0.7% |
| 18 | Flattered | 1 | 0.7% |
| 19 | Hydrojug | 1 | 0.7% |
| 20 | Leatt USA | 1 | 0.7% |
| 21 | Lemonade | 1 | 0.7% |
| 22 | level8cases.com | 1 | 0.7% |
| 23 | MELTINGTABS | 1 | 0.7% |
| 24 | Neiman Marcus | 1 | 0.7% |
| 25 | Nordstrom | 1 | 0.7% |
8 more advertisers shared the other 8 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 74 | 51.0% |
| Shopping ad (product name and price) | 71 | 49.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- ARROW NYCText ad
Work. Gym. One backpack.
Shown 15 times
- MiamiLeathersText ad
Men’s Work & Travel
Shown 15 times
- Portland GearText ad
Portland Gear
Shown 11 times
- llbean.comShopping ad
L.L.Bean Continental Rucksack Forest Sage, Nylon
$118.99
Shown 10 times
- comfrt.comShopping ad
Comfrt Navigator Backpack | Navy
$55
Shown 5 times
- QuinceText ad
High Quality Travel Backpacks
Shown 4 times
- 945 INDUSTRIESText ad
Carry Better. Every Day.
Shown 4 times
- Cotton CarrierText ad
A True Hands-Free Harness
Shown 3 times
- wolfpak.comText ad
MAH Group Inc
Gym Tactical Travel Backpacks Lifetime Warranty
Shown 2 times
- allcitizens.comShopping ad
All Citizens Odyssey Backpack - Matte Black, 25L, Waterproof Fabric, Waterproof Zippers, Padded Laptop Storage, Trolley Sleeve, Zippered…
$99
Shown 2 times
- VistaPrint USShopping ad
Oakley® Street Backpack – 20L
$104.05
Shown 2 times
- techforless.comShopping ad
Targus Active Commuter TSB950US Carrying Case Rugged (Backpack)
$35.49
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “is the peak design travel backpack or the aer travel pack 3 better for one bag travel”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Approach Travel Pack, 39L Black, Nylon | L.L.Bean · $170
Comparison question · Oct 4, 01:44 ET
In a conversation that began “is there a student discount on north face backpacks for college”, after the follow-up message, ChatGPT showed an ad from comfrt.com.
Shopping ad: Comfrt Navigator Backpack | Navy · $55
Price question · Oct 4, 05:13 ET
In a conversation that began “samsonite vs targus laptop backpacks for work”, after the follow-up message, ChatGPT showed an ad from techforless.com.
Shopping ad: Targus Active Commuter TSB950US Carrying Case Rugged (Backpack) · $35.49
Comparison question · Oct 4, 02:00 ET
In a conversation that began “how to choose a backpack that fits a petite frame”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: Voyage Nylon Slim Travel Backpack · $98
Fix or choose question · Oct 4, 01:57 ET
In a conversation that began “amazon laptop backpack under $40 that doesn't look cheap at the office”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Fashionable Business Laptop Backpack, Durable Nylon Material Backpack, Adjustable Padded Shoulder Straps, Multiple… · $16.19
Price question · Oct 4, 00:49 ET
In a conversation that began “best backpack for photographers”, after the follow-up message, ChatGPT showed an ad from Cotton Carrier.
Text ad: “A True Hands-Free Harness”
Best for question · Oct 4, 04:30 ET
In a conversation that began “is it worth getting a backpack with a lifetime warranty like jansport or osprey”, after the follow-up message, ChatGPT showed an ad from Portland Gear.
Text ad: “Portland Gear”
Worth it question · Oct 3, 23:51 ET
In a conversation that began “are tumi backpacks worth it for someone who flies for work every week”, after the follow-up message, ChatGPT showed an ad from VistaPrint US.
Shopping ad: High Sierra® Overtime Fly-By Compu-Backpack · $96.62
Worth it question · Oct 4, 01:33 ET
In a conversation that began “best backpack for women with short torsos”, after the follow-up message, ChatGPT showed an ad from ARROW NYC.
Text ad: “Work. Gym. One backpack.”
Best for question · Oct 4, 05:15 ET
In a conversation that began “lo and sons vs dagne dover backpack for women”, after the follow-up message, ChatGPT showed an ad from Flattered.
Text ad: “Flattered – Crafted Footwear and Leather Goods”
Comparison question · Oct 4, 01:17 ET
In a conversation that began “how much is a fjallraven kanken”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: L.L.Bean Continental Rucksack Forest Sage, Nylon · $118.99
Price question · Oct 4, 04:40 ET
In a conversation that began “best backpack for digital nomads who move cities every month”, after the follow-up message, ChatGPT showed an ad from ARROW NYC.
Text ad: “Work. Gym. One backpack.”
Best for question · Oct 4, 03:48 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 20.0% |
| Comparison | 22 | 15.2% |
| Price | 21 | 14.5% |
| Fix or choose | 22 | 15.2% |
| Long scenario | 22 | 15.2% |
| Short search | 14 | 9.7% |
| Worth it | 15 | 10.3% |
More in Fashion, Apparel & Footwear
Other Fashion, Apparel & Footwear topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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