Sleepwear ads in ChatGPT
Ads shown in ChatGPT conversations about Sleepwear. We recorded 147 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 132 ads from 43 advertisers. Most often shown: Jasmisilk, Cozyland and llbean.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Sleepwear conversations
top 25 of 43Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 132 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Jasmisilk | 19 | 14.4% |
| 2 | Cozyland | 14 | 10.6% |
| 3 | llbean.com | 14 | 10.6% |
| 4 | Brooklyn Bedding | 11 | 8.3% |
| 5 | Quince | 10 | 7.6% |
| 6 | Dagsmejan | 8 | 6.1% |
| 7 | comfrt.com | 4 | 3.0% |
| 8 | Salty Mermaid | 4 | 3.0% |
| 9 | austinlinen.com | 3 | 2.3% |
| 10 | frankandeileen.com | 3 | 2.3% |
| 11 | Kyte Baby | 3 | 2.3% |
| 12 | Taylor Stitch | 3 | 2.3% |
| 13 | doreandrose.com | 2 | 1.5% |
| 14 | Guest In Residence | 2 | 1.5% |
| 15 | Huha | 2 | 1.5% |
| 16 | Neiman Marcus | 2 | 1.5% |
| 17 | Aeropostale | 1 | 0.8% |
| 18 | AppaeTech Pool Supply | 1 | 0.8% |
| 19 | Aromasoles | 1 | 0.8% |
| 20 | Bare Home | 1 | 0.8% |
| 21 | Bearaby | 1 | 0.8% |
| 22 | bridgewatercandles.com | 1 | 0.8% |
| 23 | Etsy | 1 | 0.8% |
| 24 | fabletics.com | 1 | 0.8% |
| 25 | Fleur du Mal | 1 | 0.8% |
18 more advertisers shared the other 18 shown ads.
1 shown product ad (0.8%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 88 | 66.7% |
| Shopping ad (product name and price) | 44 | 33.3% |
Shopping ads include 2 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- JasmisilkText ad
Luxury Mulberry Silk, Up to 70% Off
Shown 19 times
- CozylandText ad
Cozyland | The Softest Pajamas
Shown 10 times
- Brooklyn BeddingText ad
Stop Waking Up Hot
Shown 7 times
- Salty MermaidText ad
You Asked for Matching Lounge Sets
Shown 4 times
- Taylor StitchText ad
Back In Stock: The Après Pant
Shown 3 times
- DagsmejanText ad
Cooling Sleepwear for Hot Sleepers
Shown 3 times
- QuinceShopping ad
100% Washable Silk Satin Pajama Long Sleeve Top
$82
Shown 3 times
- Kyte BabyText ad
Start a Matching Holiday Tradition
Shown 3 times
- llbean.comShopping ad
Women's Super-Soft Shrink-Free Button Front Pajama Set, Stripe Classic Navy/Cream Stripe Extra Small, Cotton Blend | L.L.Bean
$99.95
Shown 2 times
- frankandeileen.comText ad
Frank & Eileen LLC
Women's Lounge Sets
Shown 2 times
- doreandrose.comText ad
Dore & Rose
Premium Silk Sleep Masks
Shown 2 times
- Guest In ResidenceText ad
Guest In Residence Just Launched: Fall 2026
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “should I get silk or modal pajamas for summer if I don't want to dry clean”, after the follow-up message, ChatGPT showed an ad from Dagsmejan.
Text ad: “Cooling Eucalyptus Sleepwear”
Comparison question · Oct 4, 02:09 ET
In a conversation that began “My husband wears old t shirts to bed and I want to get him real pajamas he'll actually like, what's a good pick?”, after the follow-up message, ChatGPT showed an ad from Taylor Stitch.
Text ad: “Back In Stock: The Après Pant”
Long scenario question · Oct 4, 03:06 ET
In a conversation that began “how much is a good robe that feels like the ones at nice hotels”, after the follow-up message, ChatGPT showed an ad from Jasmisilk.
Text ad: “Luxury Mulberry Silk, Up to 70% Off”
Price question · Oct 4, 04:51 ET
In a conversation that began “best pajamas for a winter cabin trip in Maine where the house gets cold at night”, after the follow-up message, ChatGPT showed an ad from freepeople.com.
Shopping ad: We The Free Toileidays Long Sleeve Thermal at Free People in Blue, Size: S · $58
Best for question · Oct 4, 02:28 ET
In a conversation that began “is lake or cozy earth better for hot sleepers who still want long pants”, after the follow-up message, ChatGPT showed an ad from Brooklyn Bedding.
Text ad: “Stop Waking Up Hot”
Comparison question · Oct 4, 04:22 ET
In a conversation that began “best lounge sets for working from home”, after the follow-up message, ChatGPT showed an ad from frankandeileen.com.
Text ad: “Women's Lounge Sets”
Best for question · Oct 4, 01:31 ET
In a conversation that began “how to stop static in fleece pajamas”, after the follow-up message, ChatGPT showed an ad from SPC/LST.
Text ad: “Warmth Without The Bulk”
Fix or choose question · Oct 4, 03:03 ET
In a conversation that began “cozy earth pajamas”, after the follow-up message, ChatGPT showed an ad from comfrt.com.
Shopping ad: Women's Comfrt Luna Lounge Long Sleeve Pant PJ Set | Mist | Light Gray | L | Large · $59
Short search question · Oct 4, 04:26 ET
In a conversation that began “how much is a hotel style waffle robe”, after the follow-up message, ChatGPT showed an ad from austinlinen.com.
Shopping ad: Avani Bath Robe · $85
Price question · Oct 4, 00:07 ET
In a conversation that began “is a luxury robe worth it as a gift”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: Mongolian Cashmere Robe · $174
Worth it question · Oct 4, 01:56 ET
In a conversation that began “is a $200 pajama set worth it compared to a $40 one from target”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Women's Super-Soft Shrink-Free Pajama Set, Button-Front Bright Navy Extra Large, Cotton Blend | L.L.Bean · $89.95
Worth it question · Oct 4, 04:26 ET
In a conversation that began “how to choose pajama size if I like a relaxed loose fit”, after the follow-up message, ChatGPT showed an ad from JCPenney.
Text ad: “Best Pajama Deals”
Fix or choose question · Oct 4, 01:50 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 22.0% |
| Comparison | 22 | 16.7% |
| Price | 21 | 15.9% |
| Fix or choose | 15 | 11.4% |
| Long scenario | 22 | 16.7% |
| Short search | 10 | 7.6% |
| Worth it | 13 | 9.8% |
More in Fashion, Apparel & Footwear
Other Fashion, Apparel & Footwear topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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