Underwear ads in ChatGPT
Ads shown in ChatGPT conversations about Underwear. We recorded 145 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 135 ads from 33 advertisers. Most often shown: Huha, llbean.com and Different Touch.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Underwear conversations
top 25 of 33Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 135 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Huha | 41 | 30.4% |
| 2 | llbean.com | 9 | 6.7% |
| 3 | Different Touch | 8 | 5.9% |
| 4 | trueclassictees.com | 8 | 5.9% |
| 5 | Quince | 7 | 5.2% |
| 6 | balega.com | 6 | 4.4% |
| 7 | nike.com | 5 | 3.7% |
| 8 | Saks Fifth Avenue | 5 | 3.7% |
| 9 | Socksmith | 5 | 3.7% |
| 10 | diesel.com | 4 | 3.0% |
| 11 | BIKE Athletic | 3 | 2.2% |
| 12 | Dagsmejan | 3 | 2.2% |
| 13 | Dropps, PBC | 3 | 2.2% |
| 14 | Fresh Clean Threads | 3 | 2.2% |
| 15 | top5best.com | 3 | 2.2% |
| 16 | allcitizens.com | 2 | 1.5% |
| 17 | Menvault | 2 | 1.5% |
| 18 | Neat Apparel | 2 | 1.5% |
| 19 | SPC/LST | 2 | 1.5% |
| 20 | 945 INDUSTRIES | 1 | 0.7% |
| 21 | Alpacas of Montana | 1 | 0.7% |
| 22 | Alura | 1 | 0.7% |
| 23 | Bauerfeind USA | 1 | 0.7% |
| 24 | Because | 1 | 0.7% |
| 25 | comfrt.com | 1 | 0.7% |
8 more advertisers shared the other 8 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 95 | 70.4% |
| Shopping ad (product name and price) | 40 | 29.6% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- HuhaText ad
Goodbye wedgies, hello comfort
Shown 23 times
- Different TouchText ad
Big & Tall boxer shorts underwear
Shown 8 times
- SocksmithText ad
Your New Everyday Socks
Shown 5 times
- balega.comText ad
IMPLUSLLC
Best Performance Running Socks
Shown 5 times
- trueclassictees.comShopping ad
Men's Black Boxer Briefs W/ Fly 6-Pack | Multicolor | XL
$69.99
Shown 4 times
- llbean.comShopping ad
Men's ExOfficio Give-N-Go Boxer Brief 2.0 Black Extra Large, Synthetic/Nylon
$30
Shown 4 times
- Dropps, PBCText ad
Laundry Pods - Clean Ingredients
Shown 3 times
- BIKE AthleticText ad
Shop BIKE® Athletic!
Shown 3 times
- Fresh Clean ThreadsText ad
Bestselling Men's Essentials: Tees, Polos, & More
Shown 3 times
- Neat ApparelText ad
Sweat Less and Keep Your Style Looking Fresh
Shown 2 times
- QuinceShopping ad
100% Merino Wool Cold Weather Base Layer Crew
$49.90
Shown 2 times
- diesel.comShopping ad
Diesel Man Black Trunks - XS
$50
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best underwear for no lines under dresses”, after the follow-up message, ChatGPT showed an ad from Huha.
Text ad: “Goodbye wedgies, hello comfort”
Best for question · Oct 4, 03:23 ET
In a conversation that began “how much is tommy john underwear”, after the follow-up message, ChatGPT showed an ad from Different Touch.
Text ad: “Big & Tall boxer shorts underwear”
Price question · Oct 4, 03:54 ET
In a conversation that began “best base layer bottoms for winter hiking in the Adirondacks”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: 100% Merino Wool Cold Weather Base Layer Bottoms · $56
Best for question · Oct 4, 03:26 ET
In a conversation that began “how to wash underwear properly so the elastic lasts longer”, after the follow-up message, ChatGPT showed an ad from ihateironing.
Text ad: “Dry Cleaning, Handled”
Fix or choose question · Oct 4, 03:44 ET
In a conversation that began “womens cotton underwear multipack price at target compared to aerie”, after the follow-up message, ChatGPT showed an ad from comfrt.com.
Shopping ad: Comfrt Women's Boy Short | Allure | S | Small · $25
Price question · Oct 4, 04:06 ET
In a conversation that began “are merino wool boxers worth it for long trips without laundry”, after the follow-up message, ChatGPT showed an ad from Alpacas of Montana.
Text ad: “The Best Alpaca Socks”
Worth it question · Oct 4, 02:30 ET
In a conversation that began “I want to try a men's underwear subscription but don't know if MeUndies or Tommy John is better, what do you think?”, after the follow-up message, ChatGPT showed an ad from JCPenney.
Text ad: “Men's Basics for Less”
Long scenario question · Oct 4, 02:17 ET
In a conversation that began “is saxx underwear worth the money for a guy who sweats a lot”, after the follow-up message, ChatGPT showed an ad from trueclassictees.com.
Shopping ad: Men's Boxer Briefs 6-Pack | Black | L · $69.99
Worth it question · Oct 4, 05:43 ET
In a conversation that began “how should boxer briefs fit”, after the follow-up message, ChatGPT showed an ad from top5best.com.
Shopping ad: Top 5 Best mens athletic boxer briefs · $24.67
Fix or choose question · Oct 4, 02:05 ET
In a conversation that began “I want boxer briefs with a fly that's actually usable, which brands design that well?”, after the follow-up message, ChatGPT showed an ad from allcitizens.com.
Shopping ad: All Citizens Elite Air 2 Boxer Brief - Large, Hunter, Paradise Pocket, Horizontal Fly, No-Roll Waistband… · $29
Long scenario question · Oct 4, 00:47 ET
In a conversation that began “meundies vs tommy john, is the subscription better value”, after the follow-up message, ChatGPT showed an ad from Menvault.
Text ad: “9 Layers. Front, Back and Inner Leg.”
Comparison question · Oct 4, 00:06 ET
In a conversation that began “where to buy saxx for less than buying directly from their site”, after the follow-up message, ChatGPT showed an ad from diesel.com.
Shopping ad: Diesel Man Black Trunks - XS · $50
Price question · Oct 4, 02:06 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 21.5% |
| Comparison | 21 | 15.6% |
| Price | 21 | 15.6% |
| Long scenario | 20 | 14.8% |
| Fix or choose | 18 | 13.3% |
| Worth it | 14 | 10.4% |
| Short search | 12 | 8.9% |
More in Fashion, Apparel & Footwear
Other Fashion, Apparel & Footwear topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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