Fashion, Apparel & Footwear

T-Shirts and Basics ads in ChatGPT

Ads shown in ChatGPT conversations about T-Shirts and Basics. We recorded 146 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 138 ads from 47 advertisers. Most often shown: Jordan Craig, Fresh Clean Threads and VistaPrint US.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

146
conversations recorded
138
ads shown
47
advertisers
36%
shopping ads

Advertisers shown in T-Shirts and Basics conversations

top 25 of 47

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 138 shown ads.

#AdvertiserWebsiteAds shownShare
1Jordan Craigjordancraig.com1712.3%
2Fresh Clean Threadsfreshcleantees.com1410.1%
3VistaPrint USvistaprint.com107.2%
4trueclassictees.comtrueclassictees.com85.8%
5UndrDog Hempundrdog.com85.8%
6Quincequince.com64.3%
7Taylor Stitchtaylorstitch.com64.3%
8Neat Apparelneatapparel.com53.6%
9Neiman Marcusneimanmarcus.com53.6%
10standardissuetees.comstandardissuetees.com42.9%
11cheecoandco.comcheecoandco.com32.2%
12comfrt.comcomfrt.com32.2%
13Dropps, PBCdropps.com32.2%
14llbean.comllbean.com32.2%
15Blank Shirtsblankshirts.com21.4%
16Faire Wholesalefaire.com21.4%
17Guest In Residenceguestinresidence.com21.4%
18nike.comnike.com21.4%
19Proper Clothpropercloth.com21.4%
20Rhobackrhoback.com21.4%
21SPC/LSTspclst.com21.4%
22Sunday Swaggersundayswagger.com21.4%
23urbanoutfitters.comurbanoutfitters.com21.4%
2489thandmadison.com89thandmadison.com10.7%
25Aeropostaleaeropostale.com10.7%

22 more advertisers shared the other 22 shown ads.

1 shown product ad (0.7%) did not name the merchant and is not ranked.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)8964.5%
Shopping ad (product name and price)4935.5%

Shopping ads include 4 ads that our export labels as text ads but that showed only a price where a headline would be.

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • UndrDog HempText ad

    The Hemp Black Tee. Lifetime Warranty.

    Shown 8 times

  • Fresh Clean ThreadsText ad

    A Perfect Fitting Tee For Every Size

    Shown 6 times

  • Taylor StitchText ad

    Deep Indigo Character

    Shown 3 times

  • Dropps, PBCText ad

    Laundry Pods - Clean Ingredients

    Shown 3 times

  • cheecoandco.comText ad

    Cheeco & Co

    Shop Cheeco & Co

    Shown 3 times

  • Jordan CraigText ad

    Big Men's Tees With Big Style

    Shown 3 times

  • VistaPrint USShopping ad

    Gildan® Ultra Cotton® Unisex T-shirt

    $237.81

    Shown 2 times

  • QuinceText ad

    Looking For Tencel Tops?

    Shown 2 times

  • SPC/LSTText ad

    Warmth Without The Bulk

    Shown 2 times

  • Neat ApparelText ad

    Your New Favorite Sweat-Proof Everyday Shirt

    Shown 2 times

  • Sunday SwaggerText ad

    Fun Polos, Buttery-Soft

    Shown 2 times

  • Guest In ResidenceText ad

    Guest In Residence Just Launched: Fall 2026

    Shown 2 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “how much do custom printed t shirts cost for 50 shirts”, after the follow-up message, ChatGPT showed an ad from VistaPrint US.

    Shopping ad: Gildan® Ultra Cotton® Unisex T-shirt · $237.81

    Price question · Oct 4, 00:10 ET

  2. In a conversation that began “american giant t shirt sale”, after the follow-up message, ChatGPT showed an ad from Fresh Clean Threads.

    Text ad: “A Perfect Fitting Tee For Every Size”

    Price question · Oct 4, 02:07 ET

  3. In a conversation that began “is the uniqlo airism or supima cotton tee better for summer”, after the follow-up message, ChatGPT showed an ad from Rhoback.

    Shopping ad: Tailwind Performance Tee | Heather - Stainless Steel/Thunder Grey · $58

    Comparison question · Oct 4, 04:24 ET

  4. In a conversation that began “jungmaven hemp tees vs regular cotton for comfort and durability”, after the follow-up message, ChatGPT showed an ad from UndrDog Hemp.

    Text ad: “The Hemp Black Tee. Lifetime Warranty.”

    Comparison question · Oct 3, 23:33 ET

  5. In a conversation that began “how to get sweat smell out of workout tees”, after the follow-up message, ChatGPT showed an ad from Dropps, PBC.

    Text ad: “Laundry Pods - Clean Ingredients”

    Fix or choose question · Oct 3, 23:02 ET

  6. In a conversation that began “best t shirts for plus size women”, after the follow-up message, ChatGPT showed an ad from Alura.

    Text ad: “Leggings, Shorts & More”

    Best for question · Oct 3, 23:27 ET

  7. In a conversation that began “is it worth buying t shirts in bulk or do multipacks wear out fast”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.

    Shopping ad: Men's 3-Pack Cotton Stretch T-Shirts · $125

    Worth it question · Oct 3, 23:22 ET

  8. In a conversation that began “I'm a plus size woman looking for basic tees that aren't boxy or see through, where should I shop?”, after the follow-up message, ChatGPT showed an ad from Quince.

    Text ad: “Elevated Women's Clothing”

    Long scenario question · Oct 3, 23:13 ET

  9. In a conversation that began “best basic tees for women over 40 who want a little more length and coverage”, after the follow-up message, ChatGPT showed an ad from Ruti.

    Shopping ad: Non-Iron Refine Oversized Tunic · £163.50

    Best for question · Oct 4, 03:38 ET

  10. In a conversation that began “womens basic tees”, after the follow-up message, ChatGPT showed an ad from SexyModest Boutique.

    Shopping ad: Brigitte Brianna Daily Tee · $30

    Short search question · Oct 3, 23:02 ET

  11. In a conversation that began “how to stop t shirts from shrinking in length after the first wash”, after the follow-up message, ChatGPT showed an ad from Faire Wholesale.

    Text ad: “Buy wholesale from over 100,000 brands”

    Fix or choose question · Oct 4, 00:59 ET

  12. In a conversation that began “are cuts shirts worth it for the gym”, after the follow-up message, ChatGPT showed an ad from trueclassictees.com.

    Shopping ad: Men's Active Crew 10-Pack | Multicolor | M · $169.99

    Worth it question · Oct 4, 04:26 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
292820.3%
Comparison
one product or service against another, or alternatives
222215.9%
Price
what something costs or where to buy it cheaply
222215.9%
Fix or choose
a problem to fix, or a choice to make
221611.6%
Long scenario
a personal situation in a sentence or two
222115.2%
Short search
a few words, like a search box
151510.9%
Worth it
whether something is worth buying or switching to
141410.1%

More in Fashion, Apparel & Footwear

Other Fashion, Apparel & Footwear topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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