Dresses ads in ChatGPT
Ads shown in ChatGPT conversations about Dresses. We recorded 148 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 146 ads from 45 advertisers. Most often shown: Saks Fifth Avenue, Neiman Marcus and Lulus.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Dresses conversations
top 25 of 45Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 146 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Saks Fifth Avenue | 14 | 9.6% |
| 2 | Neiman Marcus | 11 | 7.5% |
| 3 | Lulus | 10 | 6.8% |
| 4 | Quince | 8 | 5.5% |
| 5 | Dress To Clothing - Boutique LTDA | 7 | 4.8% |
| 6 | freepeople.com | 7 | 4.8% |
| 7 | KHAS STORES | 7 | 4.8% |
| 8 | nuuly.com | 7 | 4.8% |
| 9 | poshmark.com | 6 | 4.1% |
| 10 | frankandeileen.com | 5 | 3.4% |
| 11 | detailsdirect.com | 4 | 2.7% |
| 12 | Hampden Clothing | 4 | 2.7% |
| 13 | fewmoda.com | 3 | 2.1% |
| 14 | Galia Lahav International | 3 | 2.1% |
| 15 | Luxeire | 3 | 2.1% |
| 16 | Nordstrom | 3 | 2.1% |
| 17 | Aritzia | 2 | 1.4% |
| 18 | backcountry.com | 2 | 1.4% |
| 19 | Cupshe-US | 2 | 1.4% |
| 20 | Dessy Group | 2 | 1.4% |
| 21 | gap.com | 2 | 1.4% |
| 22 | leset.com | 2 | 1.4% |
| 23 | Living Spaces | 2 | 1.4% |
| 24 | llbean.com | 2 | 1.4% |
| 25 | Nordstrom Rack | 2 | 1.4% |
20 more advertisers shared the other 22 shown ads.
4 shown product ads (2.7%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 73 | 50.0% |
| Shopping ad (product name and price) | 73 | 50.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Dress To Clothing - Boutique LTDAText ad
Our Dresses
Shown 6 times
- Neiman MarcusText ad
Women’s Designer Wear
Shown 5 times
- Saks Fifth AvenueText ad
Designer Fashion Finds
Shown 4 times
- KHAS STORESText ad
Shop Pakistani & Indian Dresses in USA
Shown 3 times
- frankandeileen.comText ad
Frank & Eileen LLC
Frank & Eileen® Official Store
Shown 3 times
- QuinceText ad
Breathable Women's Linen
Shown 3 times
- LuxeireText ad
Luxury Workwear Made in NYC.
Shown 3 times
- detailsdirect.comShopping ad
Porto Nina Dress - Horizon
$288
Shown 3 times
- SexyModest BoutiqueShopping ad
Brigitte Brianna Shirt Dress Petite
$59
Shown 2 times
- Galia Lahav InternationalText ad
New Collection Trunk Show
Shown 2 times
- Living SpacesShopping ad
Fabric Care Kit - None, White 4"W x 2.28"D x 8.06"H at Living Spaces
$19
Shown 2 times
- LulusText ad
Dress Up Your Basics
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “are reformation dresses worth it or are they just trendy and overpriced”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: 100% European Linen Smocked Midi Dress · $74
Worth it question · Oct 3, 22:59 ET
In a conversation that began “are free people dresses worth the money”, after the follow-up message, ChatGPT showed an ad from freepeople.com.
Shopping ad: Lumi Mini Dress by free-est at Free People in Blue, Size: XS · $70
Worth it question · Oct 4, 02:14 ET
In a conversation that began “what to wear under a sheer dress”, after the follow-up message, ChatGPT showed an ad from Petticoat Lane.
Text ad: “Lingerie, Curated”
Fix or choose question · Oct 4, 02:52 ET
In a conversation that began “which is better quality for the money, anthropologie or nordstrom dresses”, after the follow-up message, ChatGPT showed an ad from lordandtaylor.com.
Text ad: “One dress. Every dinner this fall.”
Comparison question · Oct 4, 04:49 ET
In a conversation that began “I need a dress for my engagement photos in a Colorado field in October, what colors and styles photograph best?”, after the follow-up message, ChatGPT showed an ad from Galia Lahav International.
Text ad: “Experience Galia Lahav's Newest Collections”
Long scenario question · Oct 3, 23:15 ET
In a conversation that began “dresses similar to doen but cheaper”, after the follow-up message, ChatGPT showed an ad from KHAS STORES.
Text ad: “Shop Pakistani & Indian Dresses in USA”
Comparison question · Oct 3, 23:12 ET
In a conversation that began “how to choose a dress for my body type if I'm short waisted”, after the follow-up message, ChatGPT showed an ad from SexyModest Boutique.
Shopping ad: Brigitte Brianna Shirt Dress Petite · $59
Fix or choose question · Oct 3, 23:02 ET
In a conversation that began “best dresses for women over 60 who want something stylish and comfortable”, after the follow-up message, ChatGPT showed an ad from Dress To Clothing - Boutique LTDA.
Text ad: “Pre Fall | Solar Aurora”
Best for question · Oct 4, 05:32 ET
In a conversation that began “I live in Phoenix and want breathable everyday dresses for 110 degree days that aren't see through, recommendations?”, after the follow-up message, ChatGPT showed an ad from frankandeileen.com.
Text ad: “Your New Go-To Pants”
Long scenario question · Oct 4, 02:22 ET
In a conversation that began “best dresses for wearing to church that are modest and comfortable”, after the follow-up message, ChatGPT showed an ad from poshmark.com.
Shopping ad: Reformation Navy Blue Printed Midi Dress · $75
Best for question · Oct 4, 02:42 ET
In a conversation that began “how much is a little black dress at nordstrom”, after the follow-up message, ChatGPT showed an ad from Cupshe-US.
Shopping ad: Signature Look Black Mini Dress · $39
Price question · Oct 4, 01:56 ET
In a conversation that began “how much are reformation dresses”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.
Text ad: “Explore the Latest Styles”
Price question · Oct 3, 23:15 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.5% |
| Comparison | 22 | 15.1% |
| Price | 22 | 15.1% |
| Fix or choose | 22 | 15.1% |
| Long scenario | 22 | 15.1% |
| Short search | 15 | 10.3% |
| Worth it | 13 | 8.9% |
More in Fashion, Apparel & Footwear
Other Fashion, Apparel & Footwear topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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