Sneakers ads in ChatGPT
Ads shown in ChatGPT conversations about Sneakers. We recorded 151 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 148 ads from 34 advertisers. Most often shown: Saks Fifth Avenue, poshmark.com and GOVX.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Sneakers conversations
top 25 of 34Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 148 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Saks Fifth Avenue | 18 | 12.2% |
| 2 | GOVX | 16 | 10.8% |
| 3 | poshmark.com | 16 | 10.8% |
| 4 | Nordstrom | 13 | 8.8% |
| 5 | Quince | 13 | 8.8% |
| 6 | NOBULL | 10 | 6.8% |
| 7 | nike.com | 9 | 6.1% |
| 8 | scheels.com | 7 | 4.7% |
| 9 | Tieks by Gavrieli | 5 | 3.4% |
| 10 | HOKA | 4 | 2.7% |
| 11 | Nordstrom Rack | 4 | 2.7% |
| 12 | Neiman Marcus | 3 | 2.0% |
| 13 | cettire.com | 2 | 1.4% |
| 14 | farmvet.com | 2 | 1.4% |
| 15 | Jordan Craig | 2 | 1.4% |
| 16 | temu.com | 2 | 1.4% |
| 17 | toscanausa.com | 2 | 1.4% |
| 18 | amazon.com | 1 | 0.7% |
| 19 | atlantishandmade.com | 1 | 0.7% |
| 20 | balega.com | 1 | 0.7% |
| 21 | diesel.com | 1 | 0.7% |
| 22 | DSW | 1 | 0.7% |
| 23 | joabarefoot.com | 1 | 0.7% |
| 24 | Jotform | 1 | 0.7% |
| 25 | Myrqvist | 1 | 0.7% |
9 more advertisers shared the other 9 shown ads.
3 shown product ads (2.0%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 59 | 39.9% |
| Shopping ad (product name and price) | 89 | 60.1% |
Shopping ads include 1 ad that our export labels as a text ad but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- GOVXText ad
Shop Athletic Footwear At GOVX
Shown 16 times
- NordstromText ad
Start With the Shoes
Shown 12 times
- QuinceShopping ad
Italian Leather & Suede Low Profile Sneaker
$94
Shown 4 times
- Tieks by GavrieliText ad
The Ballet Flats You’ll Wear Daily
Shown 3 times
- poshmark.comShopping ad
Jordan 1 Low Og Year Of Rabbit Used Sz 11
$180
Shown 3 times
- Saks Fifth AvenueShopping ad
Barnes Leather Low-Top Sneakers
$395
Shown 3 times
- nike.comShopping ad
Nike Men's Air Force 1 '07 Shoes in White, Size: 18 | CT2302-100
$115
Shown 2 times
- NOBULLShopping ad
NOBULL Women's Allday 365 in Cream | Comfortable Everyday Shoe | Size 6
$150
Shown 2 times
- farmvet.comShopping ad
Lexol 3-In-1 Leather Care- 500Ml
$15.99
Shown 2 times
- HOKAText ad
Support in Every Step
Shown 2 times
- Nordstrom RackShopping ad
Veja V-10 Sneaker in Jade White-Multi at Nordstrom Rack, Size 43
$99.97
Shown 1 time
- ZERO FootwearText ad
Try ZERO With Free US Shipping
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “veja sneakers”, after the follow-up message, ChatGPT showed an ad from Nordstrom Rack.
Shopping ad: Veja V-10 Sneaker in Jade White-Multi at Nordstrom Rack, Size 43 · $99.97
Short search question · Oct 3, 22:11 ET
In a conversation that began “are designer sneakers worth it if I wear them every day”, after the follow-up message, ChatGPT showed an ad from Nordstrom.
Text ad: “Start With the Shoes”
Worth it question · Oct 3, 22:00 ET
In a conversation that began “affordable alternatives to common projects achilles that still use nice leather”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: 100% Leather Everyday Sneaker · $84
Comparison question · Oct 3, 22:11 ET
In a conversation that began “best platform sneakers for short women”, after the follow-up message, ChatGPT showed an ad from Saks Fifth Avenue.
Text ad: “Luxury Shoe Styles”
Best for question · Oct 3, 22:54 ET
In a conversation that began “sneakers similar to new balance 9060 but cheaper”, after the follow-up message, ChatGPT showed an ad from GOVX.
Text ad: “Shop Athletic Footwear At GOVX”
Comparison question · Oct 3, 22:08 ET
In a conversation that began “best vegan sneakers for women”, after the follow-up message, ChatGPT showed an ad from NOBULL.
Shopping ad: NOBULL Women's Allday 365 in Green Slate | Comfortable Everyday Shoe | Size 6 · $150
Best for question · Oct 3, 22:13 ET
In a conversation that began “I'm traveling to Paris for a week and want sneakers that look stylish but can handle 15,000 steps a day, ideas?”, after the follow-up message, ChatGPT showed an ad from Tieks by Gavrieli.
Text ad: “Comfortable Ballet Flats For Women”
Long scenario question · Oct 3, 22:27 ET
In a conversation that began “what's the best time of year to buy sneakers on sale online”, after the follow-up message, ChatGPT showed an ad from ZERO Footwear.
Text ad: “Try ZERO With Free US Shipping”
Price question · Oct 3, 22:18 ET
In a conversation that began “how much should I pay for jordan 1 lows on resale sites”, after the follow-up message, ChatGPT showed an ad from poshmark.com.
Shopping ad: Jordan 1 Low Size 5.5 · $38
Price question · Oct 3, 21:26 ET
In a conversation that began “I walk my dog a lot and want sneakers that look good but can handle wet grass and some mud, suggestions?”, after the follow-up message, ChatGPT showed an ad from scheels.com.
Shopping ad: Women's Dansko Paisley Sneakers 41 Regular Black Waterproof · $164.95
Long scenario question · Oct 3, 22:01 ET
In a conversation that began “how to choose sneakers for a long trip so one pair works day and night”, after the follow-up message, ChatGPT showed an ad from Myrqvist.
Text ad: “Sneakers for daily wear”
Fix or choose question · Oct 4, 11:15 ET
In a conversation that began “what socks to wear with low top sneakers so they don't show”, after the follow-up message, ChatGPT showed an ad from ONDO.
Shopping ad: Cotton No Show Socks 4-Pack · £9.71
Fix or choose question · Oct 3, 21:42 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 19.6% |
| Fix or choose | 23 | 15.5% |
| Comparison | 23 | 15.5% |
| Long scenario | 23 | 15.5% |
| Price | 22 | 14.9% |
| Short search | 13 | 8.8% |
| Worth it | 15 | 10.1% |
More in Fashion, Apparel & Footwear
Other Fashion, Apparel & Footwear topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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