Sustainable Fashion Brands ads in ChatGPT
Ads shown in ChatGPT conversations about Sustainable Fashion Brands. We recorded 144 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 140 ads from 64 advertisers. Most often shown: Quince, Guest In Residence and Shopify.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Sustainable Fashion Brands conversations
top 25 of 64Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 140 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Quince | 14 | 10.0% |
| 2 | Guest In Residence | 10 | 7.1% |
| 3 | Shopify | 8 | 5.7% |
| 4 | Taylor Stitch | 8 | 5.7% |
| 5 | frankandeileen.com | 7 | 5.0% |
| 6 | llbean.com | 6 | 4.3% |
| 7 | The 1916 Company | 6 | 4.3% |
| 8 | Jordan Craig | 5 | 3.6% |
| 9 | cheecoandco.com | 4 | 2.9% |
| 10 | Dress To Clothing - Boutique LTDA | 3 | 2.1% |
| 11 | freepeople.com | 3 | 2.1% |
| 12 | KHAS STORES | 3 | 2.1% |
| 13 | Nordstrom Rack | 3 | 2.1% |
| 14 | Faire Wholesale | 2 | 1.4% |
| 15 | Frump Fighters | 2 | 1.4% |
| 16 | Huha | 2 | 1.4% |
| 17 | JSK Marketplace | 2 | 1.4% |
| 18 | Paige | 2 | 1.4% |
| 19 | Ralph Lauren | 2 | 1.4% |
| 20 | SCS Global Services | 2 | 1.4% |
| 21 | U-List-It | 2 | 1.4% |
| 22 | Zeely | 2 | 1.4% |
| 23 | Antoninias | 1 | 0.7% |
| 24 | austinlinen.com | 1 | 0.7% |
| 25 | B-Stock Solutions | 1 | 0.7% |
39 more advertisers shared the other 39 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 112 | 80.0% |
| Shopping ad (product name and price) | 28 | 20.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Guest In ResidenceText ad
Guest In Residence Just Launched: Fall 2026
Shown 10 times
- Taylor StitchText ad
Deep Indigo Character
Shown 4 times
- The 1916 CompanyText ad
Luxury Pre-Owned Handbags
Shown 4 times
- cheecoandco.comText ad
Cheeco & Co
Shop Cheeco & Co
Shown 4 times
- ShopifyText ad
Explore Reselling as a Business
Shown 4 times
- QuinceText ad
Elevated Women's Clothing
Shown 3 times
- frankandeileen.comText ad
Frank & Eileen LLC
Your New Go-To Pants
Shown 3 times
- Dress To Clothing - Boutique LTDAText ad
15% Off Your First Order
Shown 3 times
- Ralph LaurenText ad
Knitwear Made to Last
Shown 2 times
- KHAS STORESText ad
Home & Fashion Online Shopping in USA
Shown 2 times
- SCS Global ServicesText ad
FSC® Chain of Custody Certification
Shown 2 times
- llbean.comShopping ad
Women's Pima Cotton Tee, Long-Sleeve Crewneck Faded Sage Small, Supima Cotton Pima | L.L.Bean
$36.95
Shown 2 times
Example conversations
7 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “pact vs everlane for organic cotton tees”, after the follow-up message, ChatGPT showed an ad from Taylor Stitch.
Shopping ad: The Organic Cotton Tee in Black · $55
Comparison question · Oct 3, 23:48 ET
In a conversation that began “is pact worth it”, after the follow-up message, ChatGPT showed an ad from Faire Wholesale.
Text ad: “Buy wholesale from over 100,000 brands”
Worth it question · Oct 4, 03:41 ET
In a conversation that began “how to spot greenwashing in fashion when every brand claims to be eco friendly”, after the follow-up message, ChatGPT showed an ad from SCS Global Services.
Text ad: “FSC® Chain of Custody Certification”
Fix or choose question · Oct 4, 02:21 ET
In a conversation that began “is a clothing rental subscription worth it for the environment”, after the follow-up message, ChatGPT showed an ad from homenkitchenshop.com.
Shopping ad: Canvas Cotton Wardrobe Storage Bags With Handles Breathable Clothes Organizer For Sarees, Blankets & Seasonal Wear… · $25.49
Worth it question · Oct 4, 03:00 ET
In a conversation that began “how much does rent the runway cost per month”, after the follow-up message, ChatGPT showed an ad from Guest In Residence.
Text ad: “Guest In Residence Just Launched: Fall 2026”
Price question · Oct 4, 02:56 ET
In a conversation that began “are sustainable clothing brands more expensive in the long run or cheaper per wear”, after the follow-up message, ChatGPT showed an ad from cheecoandco.com.
Text ad: “Shop Cheeco & Co”
Price question · Oct 4, 04:59 ET
In a conversation that began “is thredup or poshmark better for selling clothes when I want the most money”, after the follow-up message, ChatGPT showed an ad from Faire Wholesale.
Text ad: “Buy wholesale from over 100,000 brands”
Comparison question · Oct 4, 02:46 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 20.7% |
| Comparison | 24 | 17.1% |
| Long scenario | 21 | 15.0% |
| Price | 20 | 14.3% |
| Fix or choose | 16 | 11.4% |
| Worth it | 16 | 11.4% |
| Short search | 14 | 10.0% |
More in Fashion, Apparel & Footwear
Other Fashion, Apparel & Footwear topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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