Shoe Care ads in ChatGPT
Ads shown in ChatGPT conversations about Shoe Care. We recorded 149 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 128 ads from 51 advertisers. Most often shown: amazon.com, llbean.com and manakey.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Shoe Care conversations
top 25 of 51Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 128 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | amazon.com | 15 | 11.7% |
| 2 | llbean.com | 7 | 5.5% |
| 3 | manakey.com | 7 | 5.5% |
| 4 | stockyardx.com | 6 | 4.7% |
| 5 | atlantishandmade.com | 5 | 3.9% |
| 6 | balega.com | 5 | 3.9% |
| 7 | Blundstone | 4 | 3.1% |
| 8 | HOKA | 4 | 3.1% |
| 9 | BISSELL | 3 | 2.3% |
| 10 | Dropps, PBC | 3 | 2.3% |
| 11 | Neiman Marcus | 3 | 2.3% |
| 12 | Nordstrom | 3 | 2.3% |
| 13 | PowerStep | 3 | 2.3% |
| 14 | temu.com | 3 | 2.3% |
| 15 | theinsolestore.com | 3 | 2.3% |
| 16 | Alaska Gear Company | 2 | 1.6% |
| 17 | Ariat International | 2 | 1.6% |
| 18 | Armos | 2 | 1.6% |
| 19 | australialuxeco.com | 2 | 1.6% |
| 20 | Fleeters | 2 | 1.6% |
| 21 | hypmiami.com | 2 | 1.6% |
| 22 | Nordstrom Rack | 2 | 1.6% |
| 23 | scheels.com | 2 | 1.6% |
| 24 | schottnyc.com | 2 | 1.6% |
| 25 | Thefirstyoung | 2 | 1.6% |
26 more advertisers shared the other 27 shown ads.
7 shown product ads (5.5%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 82 | 64.1% |
| Shopping ad (product name and price) | 46 | 35.9% |
Shopping ads include 2 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- amazon.comText ad
Leather Honey LLC
Leather Honey Leather Conditioner, Best Since 1968
Shown 7 times
- llbean.comShopping ad
Men's L.L.Bean Boot Wax and Leather Care, Leather
$22.95
Shown 7 times
- atlantishandmade.comShopping ad
Atlantis Shoe Care Kit
$60
Shown 5 times
- HOKAText ad
All Day Comfort
Shown 4 times
- stockyardx.comShopping ad
Leather Conditioner 2oz
$18
Shown 4 times
- Dropps, PBCText ad
Laundry Pods - Clean Ingredients
Shown 3 times
- PowerStepText ad
PowerStep | #1 Podiatrist Recommended Insoles
Shown 3 times
- balega.comText ad
IMPLUSLLC
Best Performance Running Socks
Shown 3 times
- manakey.comText ad
JobSite Brand
Tight Boots?
Shown 2 times
- Alaska Gear CompanyText ad
Ankle Deck Boot - Everyday Sub-Zero Winter Boot
Shown 2 times
- NordstromText ad
Start With the Shoes
Shown 2 times
- vktry.comText ad
ROAR Athletic Performance Corp.
Elevate Your Game
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best way for storing seasonal shoes so they don't get moldy in the garage”, after the follow-up message, ChatGPT showed an ad from Nordstrom Rack.
Shopping ad: Cedar Shoe Tree (Nordstrom Exclusive) at Nordstrom Rack, Size Xx-Large · $24.95
Best for question · Oct 4, 03:21 ET
In a conversation that began “I have a sneaker collection of about 30 pairs, what's the best way to store them so they don't yellow or crumble?”, after the follow-up message, ChatGPT showed an ad from Faire Wholesale.
Text ad: “Buy wholesale from over 100,000 brands”
Long scenario question · Oct 4, 03:47 ET
In a conversation that began “is a shoe care kit worth it as a gift”, after the follow-up message, ChatGPT showed an ad from australialuxeco.com.
Shopping ad: Australia Luxe Collective Boot and Slipper Care Kit · $25
Worth it question · Oct 4, 04:25 ET
In a conversation that began “cheapest way to clean white sneakers at home without buying a kit”, after the follow-up message, ChatGPT showed an ad from Blundstone.
Shopping ad: Blundstone Waterproofing Spray · $14.95
Price question · Oct 4, 02:00 ET
In a conversation that began “best waterproofing spray for UGG boots before a snowy winter”, after the follow-up message, ChatGPT showed an ad from scheels.com.
Shopping ad: UGG Care Kit · $60
Best for question · Oct 4, 01:52 ET
In a conversation that began “is resoling boots worth it if the uppers are still in good shape”, after the follow-up message, ChatGPT showed an ad from vktry.com.
Text ad: “Elevate Your Game”
Worth it question · Oct 4, 03:40 ET
In a conversation that began “shoe care kit on sale”, after the follow-up message, ChatGPT showed an ad from schottnyc.com.
Shopping ad: R7099 · £35.08
Price question · Oct 4, 04:22 ET
In a conversation that began “My gym shoes smell terrible even after washing, what products actually get rid of the odor for good?”, after the follow-up message, ChatGPT showed an ad from balega.com.
Text ad: “Save on Marathon Running Socks”
Long scenario question · Oct 4, 04:56 ET
In a conversation that began “how to waterproof suede boots before winter without darkening them”, after the follow-up message, ChatGPT showed an ad from Alaska Gear Company.
Text ad: “Ankle Deck Boot - Everyday Sub-Zero Winter Boot”
Fix or choose question · Oct 4, 04:05 ET
In a conversation that began “jason markk vs crep protect, which cleans white midsoles better”, after the follow-up message, ChatGPT showed an ad from hypmiami.com.
Shopping ad: Crep Protect Sneaker Guards · £14.93
Comparison question · Oct 4, 05:35 ET
In a conversation that began “are sole protectors worth it on expensive designer heels like louboutins”, after the follow-up message, ChatGPT showed an ad from JCPenney.
Shopping ad: Foot Petal Shoe Care Kit, One Size, Multiple Colors · $21.50
Worth it question · Oct 4, 02:29 ET
In a conversation that began “best long shoe horn for slip on shoes”, after the follow-up message, ChatGPT showed an ad from Fleeters.
Text ad: “Finally, Loafers You Can Walk In!”
Best for question · Oct 4, 03:46 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 23.4% |
| Fix or choose | 25 | 19.5% |
| Long scenario | 10 | 7.8% |
| Comparison | 19 | 14.8% |
| Price | 19 | 14.8% |
| Short search | 12 | 9.4% |
| Worth it | 13 | 10.2% |
More in Fashion, Apparel & Footwear
Other Fashion, Apparel & Footwear topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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