Winter Boots ads in ChatGPT
Ads shown in ChatGPT conversations about Winter Boots. We recorded 145 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 141 ads from 24 advertisers. Most often shown: Alaska Gear Company, scheels.com and Saks Fifth Avenue.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Winter Boots conversations
24 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 141 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Alaska Gear Company | 79 | 56.0% |
| 2 | scheels.com | 9 | 6.4% |
| 3 | llbean.com | 8 | 5.7% |
| 4 | Saks Fifth Avenue | 8 | 5.7% |
| 5 | Alpacas of Montana | 4 | 2.8% |
| 6 | temu.com | 4 | 2.8% |
| 7 | Neiman Marcus | 3 | 2.1% |
| 8 | nike.com | 3 | 2.1% |
| 9 | top5best.com | 3 | 2.1% |
| 10 | Happy Yak | 2 | 1.4% |
| 11 | cettire.com | 1 | 0.7% |
| 12 | DSW | 1 | 0.7% |
| 13 | farmvet.com | 1 | 0.7% |
| 14 | freepeople.com | 1 | 0.7% |
| 15 | Grivel | 1 | 0.7% |
| 16 | Nordstrom Rack | 1 | 0.7% |
| 17 | Nunn Bush | 1 | 0.7% |
| 18 | OpticsPlanet | 1 | 0.7% |
| 19 | orthoticshop.com | 1 | 0.7% |
| 20 | quebec-cite.com | 1 | 0.7% |
| 21 | RefrigiWear | 1 | 0.7% |
| 22 | SPC/LST | 1 | 0.7% |
| 23 | Wayfair | 1 | 0.7% |
| 24 | Wolf & Shepherd | 1 | 0.7% |
4 shown product ads (2.8%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 96 | 68.1% |
| Shopping ad (product name and price) | 45 | 31.9% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Alaska Gear CompanyText ad
Ankle Deck Boot - Everyday Sub-Zero Winter Boot
Shown 72 times
- Alpacas of MontanaText ad
Cold Feet? Meet Alpaca.
Shown 4 times
- Saks Fifth AvenueShopping ad
Unisex Core Icon Glance Snow Boots
$285
Shown 3 times
- Happy YakText ad
Meet Your New Favorite Socks
Shown 2 times
- llbean.comShopping ad
Men's Bean Duck Boots 8", Flannel-Lined Insulated BBB/Tan/BuffaloPlaid 13(D), Leather/Rubber | L.L.Bean
$200
Shown 2 times
- nike.comShopping ad
Nike Men's Lunar Force 1 Winterized DuckBoots in Brown, Size: 6.5 | 805899-202
$170
Shown 2 times
- scheels.comShopping ad
Women's SOREL Caribou Horizon Waterproof Winter Boots Casual 7 Canyon Gold, Honey White
$249.99
Shown 2 times
- freepeople.comShopping ad
L.L.Bean 8" Lace-Up Boots at Free People in Brown, Size: US 9
$149
Shown 1 time
- SPC/LSTText ad
Warmth Without The Bulk
Shown 1 time
- temu.comShopping ad
Wide-fit Winter Thick-soled Snow Boots For Women, Elastic Ankle Sleeve Slip-on Fleece-lined Warm Ankle Boots, Suede Anti-slip Chunky Sole…
$29.99
Shown 1 time
- WayfairShopping ad
Cedar Shoe Bench with Two Shelves Closet and Entryway Organizer Aromatic Eastern Red Cedar Millwood Pines
$134.99
Shown 1 time
- farmvet.comShopping ad
Vanner & Prest Neatsfoot Compound- 500Ml
$10.99
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best winter boots for women that can go from the office to snowy sidewalks”, after the follow-up message, ChatGPT showed an ad from Alaska Gear Company.
Text ad: “Ankle Deck Boot - Everyday Sub-Zero Winter Boot”
Best for question · Oct 3, 21:59 ET
In a conversation that began “winter boots like sorel but more comfortable for walking all day”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: Women's Bean Duck Boots, Slip-On Rubber Mocs Carbon Navy 5.5(B), Leather/Rubber | L.L.Bean · $99.95
Comparison question · Oct 3, 22:15 ET
In a conversation that began “how do I figure out my size for ll bean boots”, after the follow-up message, ChatGPT showed an ad from freepeople.com.
Shopping ad: L.L.Bean 8" Lace-Up Boots at Free People in Brown, Size: US 9 · $149
Fix or choose question · Oct 3, 21:30 ET
In a conversation that began “best winter boots for Alaska where it regularly hits 30 below”, after the follow-up message, ChatGPT showed an ad from SPC/LST.
Text ad: “Warmth Without The Bulk”
Best for question · Oct 3, 22:12 ET
In a conversation that began “I'm a college student in Minnesota on a tight budget, what affordable winter boots will survive the walk to class?”, after the follow-up message, ChatGPT showed an ad from Saks Fifth Avenue.
Shopping ad: Unisex Core Icon Glance Snow Boots · $285
Long scenario question · Oct 3, 22:34 ET
In a conversation that began “should winter boots be a size bigger”, after the follow-up message, ChatGPT showed an ad from Happy Yak.
Text ad: “Meet Your New Favorite Socks”
Fix or choose question · Oct 3, 21:32 ET
In a conversation that began “columbia vs north face snow boots”, after the follow-up message, ChatGPT showed an ad from scheels.com.
Shopping ad: Women's Columbia Ice Maiden II Winter Boots Outdoor 6 Dove/Stratus · $110
Comparison question · Oct 3, 22:09 ET
In a conversation that began “winter boots under $60 that are actually waterproof”, after the follow-up message, ChatGPT showed an ad from OpticsPlanet.
Shopping ad: Muck Boots Hale Multi-Season Boot - Women's Black/Hot Pink 8 · $120
Price question · Oct 3, 21:39 ET
In a conversation that began “I want stylish winter boots I can wear to the office in Denver that still handle snowy sidewalks, any ideas?”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.
Text ad: “Luxe Women's Outerwear”
Long scenario question · Oct 3, 22:55 ET
In a conversation that began “are duck boots worth it for snow”, after the follow-up message, ChatGPT showed an ad from nike.com.
Shopping ad: Nike Men's Lunar Force 1 Winterized DuckBoots in Brown, Size: 6.5 | 805899-202 · $170
Worth it question · Oct 3, 21:29 ET
In a conversation that began “black friday deals on snow boots”, after the follow-up message, ChatGPT showed an ad from DSW.
Text ad: “Shop Men's Winter Boots Deals”
Price question · Oct 3, 22:54 ET
In a conversation that began “best winter boots for wide feet”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Wide-fit Winter Thick-soled Snow Boots For Women, Elastic Ankle Sleeve Slip-on Fleece-lined Warm Ankle Boots, Suede… · $29.99
Best for question · Oct 3, 22:03 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 20.6% |
| Comparison | 22 | 15.6% |
| Price | 22 | 15.6% |
| Fix or choose | 20 | 14.2% |
| Long scenario | 21 | 14.9% |
| Short search | 14 | 9.9% |
| Worth it | 13 | 9.2% |
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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