Fan Merchandise ads in ChatGPT
Ads shown in ChatGPT conversations about Fan Merchandise. We recorded 149 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 148 ads from 61 advertisers. Most often shown: Rhoback, bl101.com and TaylorMade Golf.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Fan Merchandise conversations
top 25 of 61Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 148 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Rhoback | 18 | 12.2% |
| 2 | bl101.com | 16 | 10.8% |
| 3 | TaylorMade Golf | 14 | 9.5% |
| 4 | Mercari Japan | 9 | 6.1% |
| 5 | nike.com | 7 | 4.7% |
| 6 | Jordan Craig | 6 | 4.1% |
| 7 | VistaPrint US | 6 | 4.1% |
| 8 | Etsy | 4 | 2.7% |
| 9 | wearethewildco.com | 4 | 2.7% |
| 10 | Bench Clearers | 3 | 2.0% |
| 11 | urbanoutfitters.com | 3 | 2.0% |
| 12 | Aeropostale | 2 | 1.4% |
| 13 | cettire.com | 2 | 1.4% |
| 14 | fucraft.com | 2 | 1.4% |
| 15 | gruvTube | 2 | 1.4% |
| 16 | Jotform | 2 | 1.4% |
| 17 | revexgear.com | 2 | 1.4% |
| 18 | Send A Cake | 2 | 1.4% |
| 19 | temu.com | 2 | 1.4% |
| 20 | amazon.com | 1 | 0.7% |
| 21 | Art.com | 1 | 0.7% |
| 22 | Audemars Piguet | 1 | 0.7% |
| 23 | Bestboxfinder | 1 | 0.7% |
| 24 | Bougie Gougies | 1 | 0.7% |
| 25 | Canva | 1 | 0.7% |
36 more advertisers shared the other 36 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 116 | 78.4% |
| Shopping ad (product name and price) | 32 | 21.6% |
Shopping ads include 2 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- RhobackText ad
Gameday Collection
Shown 18 times
- TaylorMade GolfText ad
New Gear For A New NFL Season
Shown 12 times
- bl101.comText ad
Baseball Lifestyle 101
Premium Baseball Apparel | Baseball Lifestyle 101
Shown 6 times
- Mercari JapanText ad
Shop anime merch on Mercari
Shown 6 times
- wearethewildco.comText ad
The Wild Collective
Shop the collabs
Shown 4 times
- Bench ClearersText ad
Shop NHL Hockey Apparel
Shown 3 times
- VistaPrint USText ad
League ready
Shown 3 times
- EtsyText ad
Books, Movies, Music
Shown 3 times
- gruvTubeText ad
Protect Your Concert Posters
Shown 2 times
- urbanoutfitters.comShopping ad
Mitchell & Ness NBA Throwback Legends Graphic Tee in Black Cotton, Men's L at Urban Outfitters
$55
Shown 2 times
- CanvaText ad
Generate AI images
Shown 1 time
- Send A CakeText ad
Gifts They Won’t Forget
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how do i choose between a vintage jersey and a new throwback for a gift”, after the follow-up message, ChatGPT showed an ad from bl101.com.
Text ad: “Does Baseball Run in the Family?”
Fix or choose question · Oct 4, 03:28 ET
In a conversation that began “best soccer jersey to buy if i'm new to the premier league and want a team”, after the follow-up message, ChatGPT showed an ad from VistaPrint US.
Text ad: “League ready”
Best for question · Oct 4, 00:41 ET
In a conversation that began “is a nike limited jersey worth it”, after the follow-up message, ChatGPT showed an ad from Jordan Craig.
Text ad: “Level Up Your Street Game”
Worth it question · Oct 4, 04:17 ET
In a conversation that began “best gift for a die hard red sox fan who loves fenway history”, after the follow-up message, ChatGPT showed an ad from Ticketmaster.
Text ad: “Fenway Park Events”
Best for question · Oct 4, 01:22 ET
In a conversation that began “why are authentic nfl jerseys so expensive compared to replicas”, after the follow-up message, ChatGPT showed an ad from TaylorMade Golf.
Text ad: “New Gear For A New NFL Season”
Price question · Oct 4, 04:39 ET
In a conversation that began “how do i clean a fitted hat without ruining its shape”, after the follow-up message, ChatGPT showed an ad from amazon.com.
Text ad: “PermaSafe 6+ Mil Nitrile Gloves”
Fix or choose question · Oct 4, 00:39 ET
In a conversation that began “my best friend loves star wars and has everything, what collectible would still impress him?”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Funko POP! Star Wars: Star Wars Deleted Scenes - Sandtrooper - Special Processing C, Vinyl Figure, Collectible · $15.60
Long scenario question · Oct 4, 03:35 ET
In a conversation that began “how much should i spend on a gift for a sports fan who has everything”, after the follow-up message, ChatGPT showed an ad from Rhoback.
Text ad: “Gameday Collection”
Price question · Oct 3, 23:41 ET
In a conversation that began “is a premium star wars collectible worth it for display”, after the follow-up message, ChatGPT showed an ad from VEOJEIN.
Text ad: “VEOJEIN Mosquito in Amber & Jurassic Base”
Worth it question · Oct 4, 00:34 ET
In a conversation that began “alternatives to fanatics for cheaper licensed nba jerseys”, after the follow-up message, ChatGPT showed an ad from fucraft.com.
Shopping ad: Personalized Atlanta Hawks Jersey for Kids Adults – Red Swingman 1986/87 Hardwood Classics Fan-Inspired, Custom Name… · $45.99
Comparison question · Oct 4, 05:47 ET
In a conversation that began “best way to buy tour merch if i couldn't make it to the concert”, after the follow-up message, ChatGPT showed an ad from gruvTube.
Text ad: “Protect Your Concert Posters”
Best for question · Oct 4, 03:36 ET
In a conversation that began “the player on my jersey got traded, can i get it changed or should i buy a new one”, after the follow-up message, ChatGPT showed an ad from Fineyst.
Text ad: “Custom PVC Patches Maker, Factory Pricing”
Fix or choose question · Oct 4, 03:51 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.3% |
| Comparison | 23 | 15.5% |
| Fix or choose | 23 | 15.5% |
| Price | 22 | 14.9% |
| Long scenario | 21 | 14.2% |
| Worth it | 15 | 10.1% |
| Short search | 14 | 9.5% |
More in Media & Entertainment
Other Media & Entertainment topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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