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Huha ads in ChatGPT

In our capture of logged-out ChatGPT, 66 ads from Huha appeared on screen (all text ads), in 2 distinct ad copies across 4 industries and 14 topics. Each one appeared after our follow-up message asking for a sponsored ad.

No website of its own in our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
66
distinct ad copies
2
industries
4
topics
14

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Huha advertised, not how often ChatGPT shows its ads.

Ad copies

Huha ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

2 ad copies

  • HuhaSponsored

    Not just underwear, undercare™

    Text ad · shown 34 times

    Questions it appeared after

    1. “best scrubs for working in a hot Texas summer with a long walk from parking”Scrubs and Uniforms · Oct 3, 11:17 pm ET
    2. “how to wash sports bras so they last”Sports Bras · Oct 3, 11:25 pm ET
    3. “best underwear for wearing under suits all day at the office”Underwear · Oct 4, 5:21 am ET
    4. “I'm 64 and want comfortable bras that still look smooth under clothes, which brands do you recommend?”Everyday Bras and Bra Fitting · Oct 4, 11:12 am ET
    5. “how much does mens shapewear cost compared to womens”Shapewear · Oct 4, 11:15 am ET

    +29 more conversations with this ad copy

  • HuhaSponsored

    Goodbye wedgies, hello comfort

    Text ad · shown 32 times

    Questions it appeared after

    1. “is meundies worth it”Underwear · Oct 4, 2:24 am ET
    2. “is saxx or lululemon better for workout underwear”Underwear · Oct 4, 2:49 am ET
    3. “best underwear for no lines under dresses”Underwear · Oct 4, 3:23 am ET
    4. “best clothing subscription for plus size women that actually sends pieces that fit”Clothing Subscription Boxes · Oct 4, 5:03 am ET
    5. “best shapewear for an outdoor summer wedding when I'll be standing and dancing for hours”Shapewear · Oct 4, 11:18 am ET

    +27 more conversations with this ad copy

Where it showed

Where Huha ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 2 more topics, 2 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Huha’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Quince701 ads shown10 shared topicsllbean.com949 ads shown7 shared topicsnike.com412 ads shown4 shared topicsfabletics.com36 ads shown7 shared topicsSaks Fifth Avenue407 ads shown6 shared topicsbalega.com149 ads shown4 shared topicstop5best.com535 ads shown6 shared topicsfrankandeileen.com101 ads shown7 shared topicstrueclassictees.com58 ads shown3 shared topicsAlura45 ads shown5 shared topicsposhmark.com108 ads shown7 shared topicsfreepeople.com104 ads shown7 shared topicsGuest In Residence51 ads shown5 shared topicstemu.com2,744 ads shown5 shared topicsNeiman Marcus325 ads shown5 shared topicsBIKE Athletic61 ads shown3 shared topicsDress To Clothing - Boutique LTDA45 ads shown5 shared topicsSocksmith43 ads shown3 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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