Dog Shampoo ads in ChatGPT
Ads shown in ChatGPT conversations about Dog Shampoo. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 150 ads from 37 advertisers. Most often shown: farmvet.com, Chewy and Tumble.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Dog Shampoo conversations
top 25 of 37Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 150 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | farmvet.com | 26 | 17.3% |
| 2 | Chewy | 23 | 15.3% |
| 3 | Tumble | 21 | 14.0% |
| 4 | Buddy | 10 | 6.7% |
| 5 | BISSELL | 8 | 5.3% |
| 6 | AirDoctor | 7 | 4.7% |
| 7 | lovegroomers.com | 5 | 3.3% |
| 8 | iRobot | 4 | 2.7% |
| 9 | L'ange Hair | 4 | 2.7% |
| 10 | lonestartreatsaz.com | 4 | 2.7% |
| 11 | Happy Howl | 3 | 2.0% |
| 12 | top5best.com | 3 | 2.0% |
| 13 | AirDoctor | 2 | 1.3% |
| 14 | chejosboutique.com | 2 | 1.3% |
| 15 | dogfoodexpose.com | 2 | 1.3% |
| 16 | elanco.com | 2 | 1.3% |
| 17 | Kole Imports & Closeouts | 2 | 1.3% |
| 18 | loyaltie.com | 2 | 1.3% |
| 19 | Nordstrom | 2 | 1.3% |
| 20 | DESIGNME HAIR USA | 1 | 0.7% |
| 21 | dillards.com | 1 | 0.7% |
| 22 | fermaglo.com | 1 | 0.7% |
| 23 | Hanna Andersson | 1 | 0.7% |
| 24 | hygienelab.com | 1 | 0.7% |
| 25 | K9 Mania Dog Training | 1 | 0.7% |
12 more advertisers shared the other 12 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 81 | 54.0% |
| Shopping ad (product name and price) | 69 | 46.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- TumbleText ad
Tumble | Pet-Friendly, Washable Rugs
Shown 16 times
- farmvet.comShopping ad
Earthbath Hypoallergenic Tearless Shampoo - 16Oz
$18.99
Shown 11 times
- BuddyText ad
For dogs that scratch and lick
Shown 10 times
- ChewyShopping ad
Natural Dog Company Sensitive Skin Dog Shampoo, 12-fl oz bottle
$16.95
Shown 7 times
- AirDoctorText ad
Best Air Purifier For Pet Odor
Shown 7 times
- BISSELLText ad
Make Pet Hair Cleanup Easier
Shown 6 times
- lonestartreatsaz.comText ad
Lonestar Dog Treats
Itchy Dog? Start Here.
Shown 4 times
- iRobotText ad
Easy Pet Hair Clean Up
Shown 4 times
- L'ange HairText ad
Hair Care, Holiday Price
Shown 3 times
- loyaltie.comShopping ad
Natural Dog Shampoo, 1 Bar
$8
Shown 2 times
- dogfoodexpose.comText ad
Dr. Marty Pets
3 Of The Most Toxic Ingredients For Dogs, Ranked
Shown 2 times
- chejosboutique.comShopping ad
Waterless Dog Wash
$22
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “My lab swims in the lake almost every day in summer, what shampoo can I use often that keeps the lake smell away?”, after the follow-up message, ChatGPT showed an ad from elanco.com.
Text ad: “Easy-to-Apply Protection”
Long scenario question · Oct 4, 00:59 ET
In a conversation that began “how to pick a whitening shampoo safely”, after the follow-up message, ChatGPT showed an ad from L'ange Hair.
Text ad: “Hair Care, Holiday Price”
Fix or choose question · Oct 3, 23:18 ET
In a conversation that began “best gentle shampoo for a dog who gets bathed weekly after swimming in the lake”, after the follow-up message, ChatGPT showed an ad from loyaltie.com.
Shopping ad: Natural Dog Shampoo, 1 Bar · $8
Best for question · Oct 3, 23:27 ET
In a conversation that began “best shampoo for doodles”, after the follow-up message, ChatGPT showed an ad from Tumble.
Text ad: “Tumble | Pet-Friendly, Washable Rugs”
Best for question · Oct 4, 04:19 ET
In a conversation that began “my dog rolled in something dead and the smell won't come out, what shampoo actually works”, after the follow-up message, ChatGPT showed an ad from lovegroomers.com.
Shopping ad: Hydra Odor Neutralizing Shampoo · $32
Fix or choose question · Oct 3, 23:34 ET
In a conversation that began “good dog shampoo under $12 that leaves a nice scent for a few days”, after the follow-up message, ChatGPT showed an ad from AirDoctor.
Text ad: “Best Air Purifier For Pet Odor”
Price question · Oct 4, 00:58 ET
In a conversation that began “wahl 4 in 1 vs earthbath for an owner who wants a quick one bottle bath”, after the follow-up message, ChatGPT showed an ad from Chewy.
Shopping ad: Natural Dog Company Sensitive Skin Dog Shampoo, 12-fl oz bottle · $16.95
Comparison question · Oct 4, 01:48 ET
In a conversation that began “My boyfriend says our dog stinks two days after every bath, what shampoo actually makes the clean smell last?”, after the follow-up message, ChatGPT showed an ad from Buddy.
Text ad: “For dogs that scratch and lick”
Long scenario question · Oct 3, 22:59 ET
In a conversation that began “how much is chris christensen shampoo compared to regular pet store brands”, after the follow-up message, ChatGPT showed an ad from farmvet.com.
Shopping ad: E3 Argan Oil Waterless - 32Oz · $14.99
Price question · Oct 4, 03:36 ET
In a conversation that began “bodhi dog vs pro pet works”, after the follow-up message, ChatGPT showed an ad from Happy Howl.
Text ad: “Try Happy Howl Sample Pack”
Comparison question · Oct 3, 23:30 ET
In a conversation that began “how to remove tangles after bathing”, after the follow-up message, ChatGPT showed an ad from top5best.com.
Shopping ad: Top 5 Best unite 7 seconds detangler · $1
Fix or choose question · Oct 3, 23:25 ET
In a conversation that began “my white dog's coat looks yellow after bathing, what whitening shampoo should I try”, after the follow-up message, ChatGPT showed an ad from Petfolk.
Text ad: “Looking For A Vet?”
Fix or choose question · Oct 4, 02:19 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.0% |
| Price | 23 | 15.3% |
| Fix or choose | 23 | 15.3% |
| Comparison | 22 | 14.7% |
| Long scenario | 22 | 14.7% |
| Short search | 15 | 10.0% |
| Worth it | 15 | 10.0% |
More in Pets
Other Pets topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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