Advertiser

DSW ads in ChatGPT

In our capture of logged-out ChatGPT, 27 ads from DSW appeared on screen (22 text and 5 shopping ads), in 25 distinct ad copies across 2 industries and 13 topics. Each one appeared after our follow-up message asking for a sponsored ad.

dsw.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown: 27
distinct ad copies: 25
industries: 2
topics: 13

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where DSW advertised, not how often ChatGPT shows its ads.

Ad copies

DSW ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

top 24 of 25

DSWSponsored
Men's Crocs Sandals
Text ad · shown 2 times
Our export holds no question text for these conversations.
DSWSponsored
Shop Birkenstock Shoe Care Deals
Text ad · shown 2 times
Our export holds no question text for these conversations.
DSWSponsored
Keen Hightrail Hiking Boot - Women's - Taupe - Size 6.5
$159.99
Shopping ad · shown 1 time
Questions it appeared after
1. “best hiking boots for narrow feet”Hiking Boots · Oct 3, 9:24 pm ET
DSWSponsored
Men's Work Boots
Text ad · shown 1 time
Questions it appeared after
1. “carhartt vs wolverine boots”Work Boots · Oct 3, 9:39 pm ET
DSWSponsored
Skechers Slip-ins Relaxed Fit: Urban Explore Cozy Fit Slip-On Sneaker - Women's - Black/Yellow - Size 6
$74.98
Shopping ad · shown 1 time
Questions it appeared after
1. “My mom is 70 and walks every morning at the mall, what walking shoes are easy to put on and comfortable?”Walking Shoes · Oct 3, 9:58 pm ET
DSWSponsored
Men's Rainboots
Text ad · shown 1 time
Questions it appeared after
1. “is it worth paying more for waterproof walking shoes if I live in Seattle”Walking Shoes · Oct 3, 9:58 pm ET
DSWSponsored
Shop Men's Work Boots Deals
Text ad · shown 1 time
Questions it appeared after
1. “how often should I replace work boots”Work Boots · Oct 3, 10:09 pm ET
DSWSponsored
Women's Nike Shoes
Text ad · shown 1 time
Questions it appeared after
1. “I'm planning to run a marathon in Hawaii where it's hot and humid, which shoes breathe best and drain water well?”Running Shoes · Oct 3, 10:11 pm ET
DSWSponsored
Dr. Scholl's Walk Mode Work Sneaker - Women's - Black - Size 8.5
$59.99
Shopping ad · shown 1 time
Questions it appeared after
1. “best walking shoes for nurses on 12 hour shifts”Walking Shoes · Oct 3, 10:11 pm ET
DSWSponsored
Nike Sneakers For Women
Text ad · shown 1 time
Questions it appeared after
1. “nike dunk low”Sneakers · Oct 3, 10:14 pm ET
DSWSponsored
Shop Men's Winter Boots Deals
Text ad · shown 1 time
Questions it appeared after
1. “black friday deals on snow boots”Winter Boots · Oct 3, 10:54 pm ET
DSWSponsored
Birkenstock Boston Soft Footbed Clog - Women's - Rust - Size EU 36 / US Womens 5-5.5 / Mens 3-3.5
$169.96
Shopping ad · shown 1 time
Questions it appeared after
1. “is the birkenstock boston worth the hype”Sandals · Oct 3, 11:27 pm ET
DSWSponsored
Shop Women's Crocs Deals
Text ad · shown 1 time
Our export holds no question text for this conversation.
DSWSponsored
Men's Easy On & Off Sandals
Text ad · shown 1 time
Our export holds no question text for this conversation.
DSWSponsored
Men's UGG Boots
Text ad · shown 1 time
Our export holds no question text for this conversation.
DSWSponsored
Summer Dress Sandals
Text ad · shown 1 time
Our export holds no question text for this conversation.
DSWSponsored
Bombas Socks
Text ad · shown 1 time
Our export holds no question text for this conversation.
DSWSponsored
Women's Summer Crocs
Text ad · shown 1 time
Our export holds no question text for this conversation.
DSWSponsored
Birkenstock Shoe Care
Text ad · shown 1 time
Questions it appeared after
1. “how much does it cost to resole birkenstocks and is there a mail in service”Sandals · Oct 4, 2:44 am ET
DSWSponsored
LifeStride Sevyn Pump - Women's - Desert Tan - Size 9.5
$59.99
Shopping ad · shown 1 time
Our export holds no question text for this conversation.
DSWSponsored
Dodgers Cap Styles
Text ad · shown 1 time
Our export holds no question text for this conversation.
DSWSponsored
Loafer Mules
Text ad · shown 1 time
Our export holds no question text for this conversation.
DSWSponsored
Hiking Shoes For Men
Text ad · shown 1 time
Our export holds no question text for this conversation.
DSWSponsored
Shop Pointed Toe Mules Deals
Text ad · shown 1 time
Questions it appeared after
1. “slippers”Slippers · Oct 4, 4:46 am ET

More ad copies · 1 of 1

Women's Comfortable Flip-FlopsText ad · shown 1 time

Where it showed

Where DSW ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 1 more topic, 1 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where DSW’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

llbean.com949 ads shown9 shared topics scheels.com355 ads shown8 shared topics

Saks Fifth Avenue407 ads shown9 shared topics

temu.com2,744 ads shown9 shared topics

Quince701 ads shown8 shared topics

nike.com412 ads shown9 shared topics

Nordstrom269 ads shown8 shared topics

GOVX268 ads shown8 shared topics

poshmark.com108 ads shown8 shared topics

HOKA40 ads shown6 shared topics

Tieks by Gavrieli34 ads shown6 shared topics

Orthoflexx17 ads shown6 shared topics

cettire.com59 ads shown10 shared topics balega.com149 ads shown7 shared topics

Neiman Marcus325 ads shown8 shared topics

Alpacas of Montana68 ads shown7 shared topics

Nordstrom Rack141 ads shown7 shared topics

Minnetonka Moccasin33 ads shown6 shared topics

Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full method Why this is not an ad rate What the ads looked like

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