Home Improvement & Appliances

Tool Storage ads in ChatGPT

Ads shown in ChatGPT conversations about Tool Storage. We recorded 138 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 130 ads from 39 advertisers. Most often shown: DK Hardware, temu.com and americantrucks.com.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

138
conversations recorded
130
ads shown
39
advertisers
44%
shopping ads

Advertisers shown in Tool Storage conversations

top 25 of 39

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 130 shown ads.

#AdvertiserWebsiteAds shownShare
1DK Hardwaredkhardware.com3224.6%
2temu.comtemu.com1410.8%
3americantrucks.comamericantrucks.com96.9%
4Wayfairwayfair.com75.4%
5Enviro Safety Productsenvirosafetyproducts.com64.6%
6RaceDeckracedeck.com64.6%
7Home Depothomedepot.com43.1%
8Rogue Fitnessroguefitness.com43.1%
9SupplyHouse.comsupplyhouse.com43.1%
10Closet Factoryclosetfactory.com32.3%
11Dwixtdwixt.com32.3%
12Lowe'slowes.com32.3%
13Monroe Engineeringmonroeengineering.com32.3%
14SYNETICUSAsyneticusa.com32.3%
15bedbathandbeyond.combedbathandbeyond.com21.5%
16Holsteryholstery.com21.5%
17Nordstromnordstrom.com21.5%
18stockyardx.comstockyardx.com21.5%
19945 INDUSTRIES945industries.com10.8%
20Buy Sinopecbuysinopec.com10.8%
21Cambridge Casualcambridge-casual.com10.8%
22Costwaycostway.com10.8%
23Harbor Freightharborfreight.com10.8%
24industrial4less.comindustrial4less.com10.8%
25Kole Imports & Closeoutskoleimports.com10.8%

14 more advertisers shared the other 14 shown ads.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)7356.2%
Shopping ad (product name and price)5743.8%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • DK HardwareText ad

    Shop DK Hardware For All Your Hardware Needs

    Shown 18 times

  • Enviro Safety ProductsShopping ad

    Pelican 0450SD6 Protector Mobile Tool Chest, Black, 1 Each

    $1,172.49

    Shown 6 times

  • WayfairShopping ad

    Hayslee 2-Door Heavy-Duty Metal Storage Cabinet - No Lock Design, 2 Adjustable Shelves (180 lbs Each), Steel File Cabinet for Home Office…

    $235.99

    Shown 5 times

  • Rogue FitnessText ad

    Your Garage, Fully Equipped

    Shown 4 times

  • DwixtText ad

    Collapsible Wire Storage

    Shown 3 times

  • RaceDeckText ad

    RaceDeck Garage Floors

    Shown 3 times

  • Closet FactoryText ad

    Custom Garage Storage

    Shown 2 times

  • Monroe EngineeringText ad

    Piano Hinges | Continuous Hinges

    Shown 2 times

  • HolsteryText ad

    Lightweight, Modular Tool Belt Systems by Holstery

    Shown 2 times

  • americantrucks.comShopping ad

    Sierra 2500 37-Inch Red Label Series Portable Utility Tool Box; Brite-Tread (Universal; Some Adaptation May Be Required)

    $404.99

    Shown 2 times

  • SupplyHouse.comShopping ad

    Veto Pro Pac VPP10066 TECH PAC MC Backpack Tool Bag (12" x 9" x 17") | SupplyHouse.com

    $289.95

    Shown 2 times

  • temu.comShopping ad

    24in Rolling Tool Chest With Wheels, 6-drawer Locking Tool Cabinet/ Cart - Drawer Liners Included, Portable Tool Storage Organizer For…

    $155.41

    Shown 2 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “is slatwall worth it over pegboard”, after the follow-up message, ChatGPT showed an ad from Closet Factory.

    Text ad: “Custom Garage Storage”

    Worth it question · Oct 3, 21:31 ET

  2. In a conversation that began “what's a good price for a used snap on or matco tool box”, after the follow-up message, ChatGPT showed an ad from temu.com.

    Shopping ad: . W X 24.5 In. D Heavy Duty Rolling Tool Chests And Cabinets Combo, 20 Gauge Steel, 11-drawer Garage Workshop Tool… · $1,038.76

    Price question · Oct 3, 21:56 ET

  3. In a conversation that began “I just got into working on my own car and need a rolling cart for my garage, US General or Husky?”, after the follow-up message, ChatGPT showed an ad from bedbathandbeyond.com.

    Shopping ad: Garvee 5-Drawer Portable Tool Storage Cart Rolling Tool Chest Cabinet for Garage and Workshop Use - Black · $222.99

    Long scenario question · Oct 3, 22:05 ET

  4. In a conversation that began “garage cabinets”, after the follow-up message, ChatGPT showed an ad from Wayfair.

    Shopping ad: Hayslee 2-Door Heavy-Duty Metal Storage Cabinet - No Lock Design, 2 Adjustable Shelves (180 lbs Each), Steel File… · $235.99

    Short search question · Oct 3, 22:15 ET

  5. In a conversation that began “when does harbor freight put us general tool chests on sale”, after the follow-up message, ChatGPT showed an ad from Enviro Safety Products.

    Shopping ad: Pelican 0450SD6 Protector Mobile Tool Chest, Black, 1 Each · $1,172.49

    Price question · Oct 3, 21:43 ET

  6. In a conversation that began “best tool cart for a home shop”, after the follow-up message, ChatGPT showed an ad from DK Hardware.

    Text ad: “Shop DK Hardware For All Your Hardware Needs”

    Best for question · Oct 3, 21:28 ET

  7. In a conversation that began “best battery and charger organizer”, after the follow-up message, ChatGPT showed an ad from Kole Imports & Closeouts.

    Shopping ad: Hottips Magnetic Silicon Cable Minder with Fastener Loop · $0.45

    Best for question · Oct 3, 21:38 ET

  8. In a conversation that began “my tools keep rusting in my garage in louisiana, what storage or products will stop it”, after the follow-up message, ChatGPT showed an ad from Dwixt.

    Text ad: “Collapsible Wire Storage”

    Fix or choose question · Oct 3, 22:41 ET

  9. In a conversation that began “I live in a small apartment and need a compact way to store my drill, tools and hardware in a closet, what would you recommend?”, after the follow-up message, ChatGPT showed an ad from Pottery Barn.

    Shopping ad: Riola Storage Cabinet, Gray, 16" · $629

    Long scenario question · Oct 3, 21:40 ET

  10. In a conversation that began “how to anchor garage cabinets to studs”, after the follow-up message, ChatGPT showed an ad from Monroe Engineering.

    Text ad: “Piano Hinges | Continuous Hinges”

    Fix or choose question · Oct 3, 21:30 ET

  11. In a conversation that began “husky vs kobalt tool chest”, after the follow-up message, ChatGPT showed an ad from Holstery.

    Text ad: “Lightweight, Modular Tool Belt Systems by Holstery”

    Comparison question · Oct 3, 21:40 ET

  12. In a conversation that began “milwaukee packout”, after the follow-up message, ChatGPT showed an ad from americantrucks.com.

    Shopping ad: Sierra 2500 MOLLE PACKOUT Bracket for Milwaukee Storage Systems; Compact (Universal; Some Adaptation May Be Required) · $70.99

    Short search question · Oct 3, 21:51 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
303023.1%
Price
what something costs or where to buy it cheaply
222216.9%
Comparison
one product or service against another, or alternatives
212116.2%
Long scenario
a personal situation in a sentence or two
212015.4%
Fix or choose
a problem to fix, or a choice to make
161410.8%
Short search
a few words, like a search box
14118.5%
Worth it
whether something is worth buying or switching to
14129.2%

More in Home Improvement & Appliances

Other Home Improvement & Appliances topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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