Luggage & Carry-Ons ads in ChatGPT
Ads shown in ChatGPT conversations about Luggage & Carry-Ons. We recorded 145 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 135 ads from 20 advertisers. Most often shown: level8cases.com, Quince and llbean.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Luggage & Carry-Ons conversations
20 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 135 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | level8cases.com | 37 | 27.4% |
| 2 | Quince | 29 | 21.5% |
| 3 | llbean.com | 16 | 11.9% |
| 4 | VistaPrint US | 11 | 8.1% |
| 5 | Luggage Base | 9 | 6.7% |
| 6 | MiamiLeathers | 6 | 4.4% |
| 7 | comfrt.com | 5 | 3.7% |
| 8 | TACH | 4 | 3.0% |
| 9 | 8823 HARPER COLLECTIVE US | 3 | 2.2% |
| 10 | Allianz | 2 | 1.5% |
| 11 | americanexpress.com | 2 | 1.5% |
| 12 | Consumer Picks | 2 | 1.5% |
| 13 | InsureMyTrip | 2 | 1.5% |
| 14 | ARROW NYC | 1 | 0.7% |
| 15 | Cotton Carrier | 1 | 0.7% |
| 16 | Custom Ink | 1 | 0.7% |
| 17 | Faxer W2W | 1 | 0.7% |
| 18 | Fly Business | 1 | 0.7% |
| 19 | Portland Gear | 1 | 0.7% |
| 20 | The Airline Lawyer | 1 | 0.7% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 87 | 64.4% |
| Shopping ad (product name and price) | 48 | 35.6% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- level8cases.comText ad
Level 8 Group Corp.
2026 Best Carry On Luggage
Shown 37 times
- QuinceText ad
Premium Luggage Bundles?
Shown 10 times
- Luggage BaseText ad
LuggageBase: Luggage and travel gear
Shown 9 times
- llbean.comShopping ad
Continental Expandable Rolling Pullman Carry-On, 22" Black, Polyester/Plastic/Leather | L.L.Bean
$237.99
Shown 6 times
- MiamiLeathersText ad
Men’s Work & Travel
Shown 6 times
- VistaPrint USShopping ad
Wenger® Graphite Carry-On Spinner Luggage
$273.15
Shown 5 times
- comfrt.comShopping ad
Comfrt Carry-On Companion Luggage | Navy | Navy
$115
Shown 4 times
- TACHText ad
Built for Family Travel
Shown 4 times
- 8823 HARPER COLLECTIVE USText ad
Harper Collective
Shown 3 times
- Consumer PicksText ad
Top 5 Luggage Sets 2026
Shown 2 times
- ARROW NYCText ad
One bag. A New York kind of day.
Shown 1 time
- AllianzText ad
Protect your best trip yet
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how much should i spend on a checked suitcase if i only fly three or four times a year”, after the follow-up message, ChatGPT showed an ad from Consumer Picks.
Text ad: “Top 5 Luggage Sets 2026”
Price question · Oct 4, 05:51 ET
In a conversation that began “we're flying basic economy to orlando and only get a personal item, which bag fits the most under the seat?”, after the follow-up message, ChatGPT showed an ad from MiamiLeathers.
Text ad: “Men’s Work & Travel”
Long scenario question · Oct 4, 04:23 ET
In a conversation that began “a carry on suitcase vs a travel backpack for a week in europe with lots of trains”, after the follow-up message, ChatGPT showed an ad from Allianz.
Text ad: “Protect your best trip yet”
Comparison question · Oct 4, 05:31 ET
In a conversation that began “my away carry on just cracked after two years, should I get it fixed under warranty or switch to a different brand?”, after the follow-up message, ChatGPT showed an ad from level8cases.com.
Text ad: “2026 Best Carry On Luggage”
Long scenario question · Oct 4, 03:34 ET
In a conversation that began “best time of year to buy luggage on sale, black friday or another time”, after the follow-up message, ChatGPT showed an ad from Luggage Base.
Text ad: “LuggageBase: Luggage and travel gear”
Price question · Oct 4, 05:27 ET
In a conversation that began “is travelpro worth it”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: Expandable Carry-On Suitcase · $169.90
Worth it question · Oct 3, 23:50 ET
In a conversation that began “how to pick luggage for a long trip”, after the follow-up message, ChatGPT showed an ad from Portland Gear.
Text ad: “Portland Gear”
Fix or choose question · Oct 4, 00:49 ET
In a conversation that began “is a premium checked bag worth it if airlines are so rough on luggage anyway”, after the follow-up message, ChatGPT showed an ad from llbean.com.
Shopping ad: L.L.Bean Hardside Spinner, 30" Black · $254.99
Worth it question · Oct 4, 05:23 ET
In a conversation that began “how much are overweight and oversized bag fees on delta, american, and united right now”, after the follow-up message, ChatGPT showed an ad from VistaPrint US.
Shopping ad: Easy Go Digital Luggage Scale · $354.99
Price question · Oct 4, 03:39 ET
In a conversation that began “I fly every week for work out of dallas and keep breaking cheap carry ons, which brand would last and fit in every overhead bin?”, after the follow-up message, ChatGPT showed an ad from level8cases.com.
Text ad: “2026 Best Carry On Luggage”
Long scenario question · Oct 4, 04:17 ET
In a conversation that began “my husband and I need a luggage set for a big trip to australia next year, two checked bags and two carry ons, what's best for the money?”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: Small Carry-On & Large Check-In Suitcase Set · $239.90
Long scenario question · Oct 4, 01:22 ET
In a conversation that began “is it worth spending $600 on a carry on or will a $150 one last just as long”, after the follow-up message, ChatGPT showed an ad from level8cases.com.
Text ad: “2026 Best Carry On Luggage”
Price question · Oct 4, 04:25 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 21.5% |
| Comparison | 21 | 15.6% |
| Price | 22 | 16.3% |
| Fix or choose | 14 | 10.4% |
| Long scenario | 21 | 15.6% |
| Short search | 14 | 10.4% |
| Worth it | 14 | 10.4% |
More in Travel & Hospitality
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How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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