Board Games & Puzzles ads in ChatGPT
Ads shown in ChatGPT conversations about Board Games & Puzzles. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 146 ads from 49 advertisers. Most often shown: SimplyFun, boardingschoolgames.com and Lubiwood.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Board Games & Puzzles conversations
top 25 of 49Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 146 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | SimplyFun | 12 | 8.2% |
| 2 | boardingschoolgames.com | 11 | 7.5% |
| 3 | Lubiwood | 10 | 6.8% |
| 4 | Curio Puzzles | 9 | 6.2% |
| 5 | gpca.com | 8 | 5.5% |
| 6 | Printworks | 8 | 5.5% |
| 7 | Sly3game | 7 | 4.8% |
| 8 | Oh My Mahjong | 6 | 4.1% |
| 9 | nestologi.com | 5 | 3.4% |
| 10 | SPYSCAPE | 5 | 3.4% |
| 11 | VistaPrint US | 5 | 3.4% |
| 12 | Etsy | 4 | 2.7% |
| 13 | temu.com | 4 | 2.7% |
| 14 | zatu.com | 4 | 2.7% |
| 15 | Bingo Card Creator | 3 | 2.1% |
| 16 | Destination Unknown | 3 | 2.1% |
| 17 | eneba.com | 3 | 2.1% |
| 18 | finalpiecepuzzles.com | 3 | 2.1% |
| 19 | cardtopia.com | 2 | 1.4% |
| 20 | Coplay Club | 2 | 1.4% |
| 21 | Groupon | 2 | 1.4% |
| 22 | Nordstrom Rack | 2 | 1.4% |
| 23 | Wajo | 2 | 1.4% |
| 24 | 4ktcg.com | 1 | 0.7% |
| 25 | BattleBots | 1 | 0.7% |
24 more advertisers shared the other 24 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 92 | 63.0% |
| Shopping ad (product name and price) | 54 | 37.0% |
Shopping ads include 10 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- SimplyFunText ad
A fun spatial reasoning and critical thinking game
Shown 12 times
- LubiwoodText ad
Amazing Wooden Jigsaw Puzzles
Shown 10 times
- PrintworksText ad
One More Backgammon?
Shown 6 times
- nestologi.comShopping ad
Labradoodle Wooden Jigsaw Puzzle for Adults, 150 Pieces, 11.7 x 16.5 in
$34.99
Shown 5 times
- Sly3gameText ad
Play Out Of Turn. Survive the Chaos.
Shown 5 times
- gpca.comShopping ad
Orbio Game | Featured on Kickstarter
$74.99
Shown 5 times
- VistaPrint USShopping ad
Custom Puzzles
$21.99
Shown 5 times
- Curio PuzzlesText ad
A gift that fights back
Shown 4 times
- Oh My MahjongText ad
Everything you need to play American Mahjong
Shown 3 times
- Bingo Card CreatorText ad
Create Custom Bingo Cards
Shown 3 times
- WajoText ad
Find a deal before buying
Shown 2 times
- cardtopia.comText ad
Bicycle
Start your game night
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “heat pedal to the metal vs ticket to ride for a casual game night with friends”, after the follow-up message, ChatGPT showed an ad from Etsy.
Shopping ad: Fast Track Game / Fast Track / Fast Track Game Night / Fast Track Board Game · $65
Comparison question · Oct 4, 01:13 ET
In a conversation that began “alternatives to catan that play well with two people”, after the follow-up message, ChatGPT showed an ad from gpca.com.
Shopping ad: Orbio Game | Featured on Kickstarter · $74.99
Comparison question · Oct 4, 04:13 ET
In a conversation that began “how to choose a board game for two”, after the follow-up message, ChatGPT showed an ad from Sly3game.
Text ad: “Play Out Of Turn. Survive the Chaos.”
Fix or choose question · Oct 4, 04:25 ET
In a conversation that began “how do i decide which board game expansion to buy first for wingspan”, after the follow-up message, ChatGPT showed an ad from Wajo.
Text ad: “Find a deal before buying”
Fix or choose question · Oct 4, 03:04 ET
In a conversation that began “my roommate and i want a two player game we can keep set up on our coffee table for days, what fits?”, after the follow-up message, ChatGPT showed an ad from Printworks.
Text ad: “One More Backgammon?”
Long scenario question · Oct 4, 00:30 ET
In a conversation that began “is a puzzle table worth it”, after the follow-up message, ChatGPT showed an ad from Lubiwood.
Text ad: “Amazing Wooden Jigsaw Puzzles”
Worth it question · Oct 4, 02:28 ET
In a conversation that began “is buying the big box version of a game worth it over the base game”, after the follow-up message, ChatGPT showed an ad from Curio Puzzles.
Text ad: “He wouldn't buy this himself”
Worth it question · Oct 3, 23:46 ET
In a conversation that began “how much does it cost to back a board game on kickstarter with shipping”, after the follow-up message, ChatGPT showed an ad from 4ktcg.com.
Text ad: “Start Your MTG Collection”
Price question · Oct 4, 00:19 ET
In a conversation that began “we have a monthly book club that wants to try a board game night, which games are good for chatty groups?”, after the follow-up message, ChatGPT showed an ad from Oh My Mahjong.
Text ad: “Come for the Mahjong. Stay for the Friends.”
Long scenario question · Oct 4, 02:07 ET
In a conversation that began “cheapest place to buy board games online besides amazon”, after the follow-up message, ChatGPT showed an ad from Coplay Club.
Text ad: “Your next family game”
Price question · Oct 4, 03:00 ET
In a conversation that began “how to teach a heavy board game to friends without losing them in the rules”, after the follow-up message, ChatGPT showed an ad from Lucen Software.
Text ad: “Flowchart for PowerPoint”
Fix or choose question · Oct 4, 01:55 ET
In a conversation that began “dune imperium vs brass birmingham for an experienced group of four”, after the follow-up message, ChatGPT showed an ad from boardingschoolgames.com.
Shopping ad: Dune: Imperium · $38.47
Comparison question · Oct 4, 05:46 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.5% |
| Price | 23 | 15.8% |
| Long scenario | 23 | 15.8% |
| Comparison | 21 | 14.4% |
| Fix or choose | 21 | 14.4% |
| Short search | 15 | 10.3% |
| Worth it | 13 | 8.9% |
More in Media & Entertainment
Other Media & Entertainment topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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