K-Beauty ads in ChatGPT
Ads shown in ChatGPT conversations about K-Beauty. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 150 ads from 47 advertisers. Most often shown: Osaka Ebisu, Living Libations and medicubeamerica.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in K-Beauty conversations
top 25 of 47Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 150 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Osaka Ebisu | 19 | 12.7% |
| 2 | Living Libations | 13 | 8.7% |
| 3 | medicubeamerica.com | 12 | 8.0% |
| 4 | Yami | 11 | 7.3% |
| 5 | Nordstrom | 9 | 6.0% |
| 6 | ogee.com | 6 | 4.0% |
| 7 | particleformen.com | 6 | 4.0% |
| 8 | Saks Fifth Avenue | 6 | 4.0% |
| 9 | IPSY | 5 | 3.3% |
| 10 | Neiman Marcus | 5 | 3.3% |
| 11 | EpiLynx | 4 | 2.7% |
| 12 | froyaorganics.com | 4 | 2.7% |
| 13 | bareminerals.com | 3 | 2.0% |
| 14 | Care to Beauty | 3 | 2.0% |
| 15 | Quince | 3 | 2.0% |
| 16 | temu.com | 3 | 2.0% |
| 17 | alteyaorganics.com | 2 | 1.3% |
| 18 | Amallow | 2 | 1.3% |
| 19 | IL MAKIAGE | 2 | 1.3% |
| 20 | Sephora | 2 | 1.3% |
| 21 | Sky and Sol | 2 | 1.3% |
| 22 | Tallow Me Pretty | 2 | 1.3% |
| 23 | AxonSkincare | 1 | 0.7% |
| 24 | Babo Botanicals | 1 | 0.7% |
| 25 | Caldera + Lab | 1 | 0.7% |
22 more advertisers shared the other 22 shown ads.
1 shown product ad (0.7%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 112 | 74.7% |
| Shopping ad (product name and price) | 38 | 25.3% |
Shopping ads include 2 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Osaka EbisuText ad
Osaka Ebisu - J-Beauty & K-Beauty
Shown 19 times
- Living LibationsText ad
Find Your Best Skin Ever
Shown 12 times
- medicubeamerica.comText ad
ECOMARLANDO LLC
MediCube: Korean Glass Skin, Up to 55% Off
Shown 12 times
- YamiText ad
Discover K-Beauty at Yami
Shown 11 times
- IPSYText ad
50% Off Your First Personalized IPSY Bag
Shown 5 times
- Neiman MarcusText ad
Best-Selling Beauty
Shown 4 times
- froyaorganics.comText ad
Frøya Organics
Visibly Glowing Skin in as Little as 48 Hours
Shown 4 times
- Saks Fifth AvenueText ad
Find Best-Selling Beauty
Shown 4 times
- Care to BeautyShopping ad
Jumiso Snail Mucin 88 + Peptide Facial Cream 100ml (3.38floz)
$27.20
Shown 2 times
- Sky and SolText ad
Sky & Sol Natural Mineral Sunscreen
Shown 2 times
- Tallow Me PrettyText ad
Moisture for Dry Skin
Shown 2 times
- alteyaorganics.comShopping ad
Rose Water Face Toner with Collagen Peptides and Hyaluronic Acid - 2 Fl Oz/60mL
$9.95
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “I want to try a Korean cushion for a dewy look but have oily skin, which ones won't get greasy?”, after the follow-up message, ChatGPT showed an ad from ogee.com.
Shopping ad: Ogee Complexion Perfecting Setting Powder | Dune | Organic Skincare & Makeup · $48
Long scenario question · Oct 4, 02:42 ET
In a conversation that began “best korean products for anti aging in your 40s that actually work”, after the follow-up message, ChatGPT showed an ad from Nooance Paris.
Text ad: “FDA-cleared, not just claims”
Best for question · Oct 3, 23:44 ET
In a conversation that began “is it worth buying k beauty from korea directly or is amazon just as good”, after the follow-up message, ChatGPT showed an ad from Osaka Ebisu.
Text ad: “Osaka Ebisu - J-Beauty & K-Beauty”
Worth it question · Oct 4, 01:58 ET
In a conversation that began “is beauty of joseon worth the hype”, after the follow-up message, ChatGPT showed an ad from Nordstrom.
Shopping ad: Mizz Korea K-Beauty Complete Skincare 5-Step Routine 5-Piece Set in White at Nordstrom · $179.99
Worth it question · Oct 4, 05:35 ET
In a conversation that began “I've been using Western skincare for years, which Korean products would be the biggest upgrade?”, after the follow-up message, ChatGPT showed an ad from Sephora.
Text ad: “Powerful Skincare for Results”
Long scenario question · Oct 4, 03:58 ET
In a conversation that began “best korean skincare for men who want something simple and lightweight”, after the follow-up message, ChatGPT showed an ad from particleformen.com.
Text ad: “Simple Dark Circle Care”
Best for question · Oct 4, 02:20 ET
In a conversation that began “how do i tell if the cosrx snail mucin i bought on amazon is real or fake”, after the follow-up message, ChatGPT showed an ad from Care to Beauty.
Shopping ad: Jumiso Snail Mucin 88 + Peptide Facial Cream 100ml (3.38floz) · $27.20
Fix or choose question · Oct 4, 05:20 ET
In a conversation that began “is korean skincare from olive young global cheaper than buying the same brands on amazon”, after the follow-up message, ChatGPT showed an ad from Living Libations.
Text ad: “Find Your Best Skin Ever”
Comparison question · Oct 4, 03:46 ET
In a conversation that began “why does my korean sunscreen pill when i put it over my moisturizer”, after the follow-up message, ChatGPT showed an ad from Sky and Sol.
Text ad: “Sky & Sol Natural Mineral Sunscreen”
Fix or choose question · Oct 4, 05:20 ET
In a conversation that began “anua heartleaf cleansing oil vs banila co clean it zero for double cleansing”, after the follow-up message, ChatGPT showed an ad from loyaltie.com.
Shopping ad: Double Cleanse Duo, Oil Cleanser + Gel Cleanser, Makeup & SPF Removal, Barrier-Friendly, Full-Size 2-Step Set · $50
Comparison question · Oct 4, 02:05 ET
In a conversation that began “how long does it take to ship k beauty from korea to the us and is it worth the savings”, after the follow-up message, ChatGPT showed an ad from medicubeamerica.com.
Text ad: “MediCube: Korean Glass Skin, Up to 55% Off”
Price question · Oct 4, 00:33 ET
In a conversation that began “are korean cushion foundations worth it for oily skin or better for dry skin”, after the follow-up message, ChatGPT showed an ad from Neiman Marcus.
Text ad: “Best-Selling Beauty”
Worth it question · Oct 4, 05:08 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.0% |
| Comparison | 23 | 15.3% |
| Fix or choose | 23 | 15.3% |
| Price | 22 | 14.7% |
| Long scenario | 22 | 14.7% |
| Short search | 15 | 10.0% |
| Worth it | 15 | 10.0% |
More in Beauty & Personal Care
Other Beauty & Personal Care topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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